According to the national automobile production and sales data provided by the Federation of Passenger Transport Associations, the cumulative sales of the domestic car market in May 2021 was 793,000, which was the second time this year to achieve a year-on-year/month-on-month double increase, which increased by 3.3% month-on-month and 3.1% year-on-year. During the same period, the car quality network accepted 3,856 valid complaints from car owners against cars, an increase of 4.8% month-on-month and a year-on-year decrease of 16.7%.

　　In May, the "audio-visual system failure" made a comeback. The number of complaints again exceeded 200, ranking first in car failures. The increase in complaints came from some self-owned brand models. In addition, with the advent of summer, the number of complaints about "rusty body" and "odor in the car" has risen, with a slight increase from the previous month. After removing the information that the complainant voluntarily applied for withdrawal, the sales volume of TOP30 cars in May 2021 is ranked as follows:

　　Highlights of the data:

　　1. First taste of the winning fruit, Qin PLUS hits the "ten thousand car club"

　　Complaints, sales, May car sales, car complaints

　　As a new energy car series launched by BYD, the Qin PLUS has been highly sought after by the market once it was launched. The new car not only launched a pure electric car series, but also added a plug-in hybrid model equipped with BYD's super hybrid technology. rich. Judging from the sales trend after its listing, it has shown a stepped growth trend. Although the sales volume has not exceeded 10,000, it is not far away. In May, Qin PLUS sales exceeded 8,000 units, an increase of 70.5% from the previous month. Different from the strong increase in sales volume, Qin PLUS's monthly complaints have always been maintained at a "zero complaint" status. Although it is related to its short time to market and low market share, it also reflects its relatively stable quality reputation. According to data from the Travel Association, BYD’s cumulative sales from January to May this year were 195,674, a year-on-year increase of 56.66%. Among them, new energy models performed strongly, accounting for close to 60%. With the prolonged listing time of Qin PLUS, it is expected to become a new force in BYD's new energy camp, driving the overall market performance of the brand to gradually increase.

　　2, quality reputation continues to deteriorate, GAC Honda Accord is stuck in sales

　　At the beginning of this year, we commented on the performance of GAC Honda Accord’s sales volume complaints, and believed that its sales rebound was weak. From now on, this is indeed the case. Although Accord ushered in a wave of rebound in April, sales fell by 36.4% in May, which still lacked the potential to maintain the rebound. From its sales trend in the past six months, it can be found that the fluctuations are more frequent than in previous years, and it is not difficult to understand in combination with its monthly complaints. Since the third quarter of 2020, the monthly complaint volume of Accord has been maintained at a high level, and the reputation of quality has been in a stage of continuous deterioration. According to car quality network data, Accord’s complaints in recent months have mainly focused on the engine, gearbox and steering system, and the number of complaints has been increasing day by day. Although companies attach great importance to consumer complaints and deal with them in a timely manner, the resolution rate still needs to be improved. However, from the perspective of overall market performance, GAC Honda Accord is still in the forefront of the mid-size car market, occupying an absolute advantage over the old rivals Camry and Teana. In the future, if we can effectively improve the quality of word-of-mouth, we will hope to get out of the predicament and return to the peak.

　　3. Sales continue to decline. Audi A4L urgently needs to improve its quality reputation

　　As the once king of the luxury mid-size car market, the performance of the Audi A4L in the past two years has been a bit lonely, and it has missed the top sales of luxury mid-size cars for three consecutive years. According to the latest data from the Passenger Association, the cumulative sales of Audi A4L from January to May this year is 68,480, which is still behind the BMW 3 Series and Mercedes-Benz C-Class. Since 2021, the sales volume of Audi A4L has fluctuated significantly. After the month-on-month "two consecutive declines", sales in May have not even reached the level of the same period last year. In contrast, the complaint trend in the past year has remained at a high level throughout the entire process. The number of complaints in May rebounded to the third highest point in the past year. The quality of word-of-mouth performance is not as good as that of the BMW 3 Series and Mercedes-Benz C-Class. Perhaps this is because its sales have not been able to stabilize. One of the important reasons. Judging from the current trend, there is little hope for a sharp rebound in the short term in the future. If you want to catch up in the competition with BMW 3 Series and Mercedes-Benz C-Class, the primary problem is to improve the quality of word-of-mouth.

　　4. Sales fluctuates higher, Elantra is expected to return to the rising channel

　　Beijing Hyundai Elantra, which was launched in the fourth quarter of 2020, sold more than 10,000 in the second month of listing, showing a strong upward trend of heavyweight models. In December 2020, it created a record of 19,433 vehicles, and the distance exceeded the 20,000 mark. Only one step away. However, the strong sales trend did not last long. Entering 2021, the sales trend of Elantra began to fluctuate greatly, and the sales in February suffered a tragic cut. After experiencing two consecutive lows, Elantra's sales rebounded in May and once again stood at the 10,000 mark. Although sales have fluctuated, for Beijing Hyundai, Elantra has become an absolute pillar of sales. According to the latest data from the Travel Association, the cumulative sales of Elantra from January to May this year are 52,090, accounting for 32.2% of Beijing Hyundai's total sales in the same period. On the other hand, Elantra’s monthly complaint volume performance, since its listing, except for the changes in the complaint volume in December 2020 and January this year, the complaint volume in the remaining months has remained in the single digits, and its quality reputation in the short term is worthy of recognition. With the extension of time to market, Elantra's preferential power in the market terminal is also expected to gradually increase, and it is also expected to drive sales to gradually stabilize and return to the upward channel.