This article is reproduced from Gasgoo Information. Opened on May 27, Haima Automobile (SZ:000572) stock price rose by a single limit, quoting 5.58 yuan, and a total market value of 9.177 billion yuan.

　　The reason why Haima Motor’s share price has experienced a long-lost rise is mainly because on the evening of May 25, ST Haima issued an announcement stating that other risk warnings will be withdrawn from today, and the stock abbreviation has been changed from "ST Haima" to "Hippocampus". The stock transaction price The daily limit on the price increase and decrease has been changed from 5% to 10%. Since then, the "ST" Haima Automobile in the past two years has finally successfully taken off its hat. Although Haima Motor has "successfully got rid of" the risk of delisting, it does not mean that Haima Motor has gone out of the quagmire of losses.

　　Picture source: Haima Automobile Announcement

　　It is reported that due to long-term mismanagement, Haima Automobile had a negative net profit for two consecutive years in 2017 and 2018. According to the Shenzhen Stock Exchange, the stock will be subject to a delisting risk warning in 2019.

　　Data show that in 2017, Haima Automobile's revenue was 10.079 billion yuan, a year-on-year decrease of 29.22%, and its net profit was -994 million yuan, a year-on-year decrease of 531.9%; the loss continued to expand in 2018, with revenue of 5.298 billion yuan, a year-on-year decrease of 47.43%. Net profit was 1.637 billion yuan, a year-on-year decrease of 64.65%.

　　Haima Automobile has accumulated losses for two consecutive years, causing 2.631 billion yuan to be “failed”. At the same time, it has been issued a delisting risk warning. You must know that for listed companies, the biggest risk is the delisting risk.

　　Of course, in order to take off the "hat" on the head, Haima Motor did not remain indifferent, but carried out a series of self-rescue, selling houses, OEM Xiaopeng Motors, transfer of equity and so on. According to the announcement, after Haima Automobile intends to sell real estate, the company expects to realize a total asset disposal amount of about 334 million yuan, which will affect the company's net profit attributable to the parent by about 170 million yuan.

　　In 2019, Haima Automobile’s net profit turned positive at 85 million yuan. In 2020, Haima will sell 145 properties again. Finally achieved star picking on June 19, 2020, changing from *ST hippocampus to ST hippocampus. In addition, in order to completely remove the "cap", Haima Automobile went on to sell equity. Public information shows that in 2021, Haima Finance, a subsidiary of Haima Holding, intends to sell its 7% stake in Hainan Bank to China Railway Investment at a transfer price of 329.7 million yuan.

　　Industry insiders believe that for the current Haima Automobile, improving product power is the most important thing. Haima Automobile stated that after a series of strategic adjustments, its innovations in technology, products and marketing have achieved remarkable results, asset quality has been continuously optimized, and sustainable operation capabilities have been significantly enhanced, laying a solid foundation for the company's rejuvenation.

　　Haima 7X (Image source: Haima Automobile)

　　On August 23 last year, Haima 7X went on sale. After the product went on the market, Haima Automobile entered the market through an innovative direct sales model, and gradually gained widespread attention and recognition from the Hainan market. It continued to sell well in Hainan and achieved a cumulative sales of 1,151 vehicles in 2020. At the same time, Haima Automobile has further restructured the main marketing channels of key markets through the implementation of the marketing system innovation of e-commerce plus direct sales.

　　At present, Haima Automobile has successively established direct-operated experience centers in nearly 20 key cities and regions across the country. Haima Automobile plans to build 50 directly-operated experience centers that integrate pre-sales experience, vehicle delivery and after-sales maintenance services within two years, and realize the transformation of the B2C direct-to-customer sales service model.

　　Thanks to a series of positive measures, Haima Automobile's operating performance has picked up slightly. In the first quarter of this year, Haima Automobile’s operating income was 336 million yuan, a year-on-year increase of 50.71%, and its net profit was -62.8724 million yuan, a year-on-year increase of 36.61%; the net cash flow gap from operating activities also narrowed by more than 50%; in terms of sales, Haima’s sales from January to April this year were 10,500 units, a year-on-year increase of 163.9%.

　　Picture source: Haima Motor

　　Not long ago, Haima Automobile also signed a strategic cooperation agreement with the 101 Research Institute of China Aerospace Science and Technology Group Co., Ltd. to jointly build Hainan's first integrated water hydrogen production and high-pressure hydrogen refueling station, and it is planned to be completed and put into operation before October this year. In the future, Haima Motor plans to build a large hydrogen refueling station in the east (Qionghai), west (Danzhou), south (Sanya), North (Haikou), and Zhong (Qiongzhong) of Hainan Island. Hydrogen energy vehicles plan to put in about 2500 hydrogen energy vehicles for demonstration operation in Hainan Island in 2025.