For companies like Volkswagen that want to occupy a favorable position in the transformation of the new four modernizations, improving battery technology and ensuring battery supply are crucial.
According to foreign media reports, the Volkswagen Group plans to hold an event next week to release the latest developments in the group's battery. According to speculation, the event may be equivalent to Tesla's "battery day."
On Tuesday, the CEO of Volkswagen Group Herbert Diess (Herbert Diess) sent out an invitation to Volkswagen's first "Power Day" event on Twitter and LinkedIn on March 15. At the same time, he emphasized: "Please note: this is not a car show."
Earlier this year, Diss, 62, made his debut on Twitter and quickly teased Tesla CEO Elon Musk in good faith. Musk has been on the Twitter platform for nearly 12 years and has played an important role in the company's publicity, saving traditional advertising costs.
For companies like Volkswagen that want to occupy a favorable position in the transformation of the new four modernizations, improving battery technology and ensuring battery supply are crucial. Other brands under the Volkswagen Group are also vigorously promoting electrification. Audi and Porsche, as well as Skoda and Seat also launched electric vehicles this year.
Volkswagen plans to double the proportion of pure electric vehicle sales in 2021, reaching 6% to 8% of total sales, and narrowing the sales gap with Tesla.
Nevertheless, for many manufacturers, obtaining sufficient battery supply is a challenge, as the global demand for electric vehicle batteries is soaring, especially in Europe and China. SK Innovation, Volkswagen’s designated battery supplier in the United States, was involved in a legal dispute and was sentenced to ban the import of battery components in the United States, which may affect Volkswagen’s battery supply.
UBS Group analysts praised Volkswagen’s electric vehicle technology last week, but at the same time, they warned that “compared to Tesla, Volkswagen’s battery costs and IT hardware and software still have deficiencies.” UBS said on Monday. According to the report, the latest strategy announced by the Volkswagen brand focuses on achieving a major leap in the battery field. Previously, Volkswagen and the Swedish startup Norvolt planned to produce batteries in Europe; on the other hand, Volkswagen was an early supporter of the solid-state battery company QuantumScape, which went public in the United States last year.
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