Regardless of whether it will develop like Volvo's planned development in the future, the weight ratio of the Chinese market in its global map and the smooth development of pure circuit lines will be the key to whether Volvo can approach the top power.

       In the future, no matter how the ties between Volvo and Geely will continue, at the threshold of China's luxury car market gradually gathering heads, Volvo is still developing with a momentum of improvement. The timely promotion of the pure electric strategy and the construction of new channels are helping Volvo to close the distance between Cadillac and Lexus.

       Recently, according to data released by Volvo Cars, its sales in the global market reached 50,795 vehicles. Although the 27.8% year-on-year sales increase in February was not convincing under the premise that the market was affected by the epidemic in the same period, it was the highest sales increase for Volvo in five years.

        From the perspective of the contribution of the regional market, Volvo's hot momentum still has to be attributed to the reason why China's luxury car market continues to be favored by consumers. Throughout February, Volvo's sales in the domestic market exceeded 10,000 units for the first time, reaching 10,083 units, an increase of 736.8% year-on-year.

On the one hand, thanks to the XC40, S60 and other new models that are still in the growth stage, Volvo has alleviated the dilemma that Volvo has always relied on XC60. On the other hand, the whole series of products accelerate the emergence of pure electric vehicles such as "electric shock" and XC40 Recharge. The future brand image is endorsed.

       In other words, in the new stage of China's auto market accelerating the transition to electrification, focusing on the development of new energy vehicles has also become the key to Volvo's future. In fact, Volvo's new energy vehicles (pure electric, hybrid, plug-in hybrid) accounted for 26.6% of the cumulative sales last month. This number is undoubtedly more eye-catching in the traditional luxury car camp.

        Like the Chinese market's rush for SUV models, the SUV boom in the global market has not faded in the slightest. All Volvo XC models have acted as the mainstay of the entire brand in the past month. The most popular model is XC40, with a total of 15,818 units sold globally, followed by XC60 and XC90, with sales of 14,463 and 6,808 respectively.

       It can be seen that for Volvo, how to improve the new S60 and mid-stage remodeled S90 product line when the new car effect is still present, and the combat effectiveness under the SUV wave has become the top priority in the next stage. At the same time, it can be seen from Volvo's global sustainable development strategy goals announced on March 2 that Volvo is about to enter a new era of betting on the pure electricity market.

Focusing on electrification transformation, business model innovation, climate neutrality and other fields, Volvo Cars has given a specific timetable-full electrification will be achieved in 2025, when the proportion of pure electric vehicles will reach 50%, and the rest will be hybrid vehicles; 2030 Become a pure electric luxury car company; strive to become a climate zero load benchmark enterprise in 2040; all pure electric models will only be sold online.

        Regarding this point, Volvo has also taken out a new model C40 Recharge pure electric coupe SUV in the breakthrough of the product side, in order to form a new product echelon with the previously listed XC40 Recharge, aiming to add another piece to the road of electrification transformation. .

       "To continue to maintain a leading position in the market, we must increase investment in electrified models and new business models. Volvo Cars will strive to become a leader in the pure electric segment of luxury brands." Like Hakan, President and CEO of Volvo Cars Group As Samuelsson said, as Volvo's pure electric models gradually replace all models equipped with internal combustion engines, including hybrids, the traditional luxury car market is bound to set off a bloody storm.

        Generally speaking, regardless of whether the future development will be like Volvo's established plan for itself, the weight ratio of the Chinese market in its global layout and the smooth development of pure circuit lines will all be whether Volvo can approach the head power. The essential.