Under the influence of factors such as the epidemic black swan, the domestic luxury car market will accelerate differentiation in 2020, and the Matthew effect will further intensify. The Mercedes-Benz brand has become one of the biggest beneficiaries. From January to October, Mercedes-Benz maintained a growth rate of about 10% in the domestic market, and its cumulative sales exceeded 610,000, ranking first in the sales of a single luxury brand. Among them, in first-tier cities such as Beijing, Shanghai, Shenzhen, Guangzhou and other economically developed cities with a high proportion of middle and high-income people, Mercedes-Benz's sales share in the entire market is close to that of developed countries in Western Europe.

    During the Guangzhou Auto Show, Duan Jianjun, chief operating officer of sales and marketing of Beijing Mercedes-Benz Sales and Service Co., Ltd., said in an interview with the media: Mercedes-Benz can not only be the first in the country among luxury car brands, but also develop in some new developments. The city can even rank first in the passenger car industry. From January to October this year, Mercedes-Benz has won the top sales of all luxury brands and non-luxury brands in Shenzhen, and the same is true in Xiamen.

    At the same time, Duan Jianjun emphasized: The percentage of luxury cars in the entire passenger car market is a very important indicator of the maturity of the automobile industry and automobile consumption in a country. At present, the market share of some developed countries has reached 20%, and some can even reach 30%. In the past two years, the domestic luxury car market may also have explosive growth, moving in the direction of 30%, which also proves that China's car consumption level is becoming mature.

    “Winning the top sales among all luxury brands and non-luxury brands” means that Mercedes-Benz has left behind the “volume” brands in the eyes of Toyota, Volkswagen, Honda, and Geely. At the same time, Mercedes-Benz audiences are also young Most people. With economic development, the proportion of high-income groups in economically developed cities represented by Shenzhen will continue to increase in the future. The two luxury giants, Mercedes-Benz and BMW, with obvious brand advantages and rich product lines, will become the biggest winners.