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Rowling will become executive Vice President of Marketing for Jaguar Land Rover China and Chery Jaguar Land Rover Joint Marketing & Services

Publish Date: 2020.08.29

       Mr. Li Dalong, President of JLR China and Chery Jaguar Land Rover Joint Marketing and Services (JLR), and Mr. Zhu Hengli, Executive Vice President of JLR Joint Agencies, jointly announced the appointment on August 28: Ms. Laureline Cochet will join the Joint Agency as Executive Vice President of Marketing, effective September 11. She will succeed Hu Bo, who left the company.


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        Ms. Laureline Cochet will formally join JLR China and Chery Jaguar Land Rover Joint Marketing and Services Agency (JOINT Agency) and will lead the marketing and product marketing of JLR and Land Rover in China after her appointment to XXX and report to Mr. Dalong Li, President of The Joint Agency.




       "Ms. Rowling has many years of experience working with luxury car brands in China and has accumulated rich experience in product marketing. We firmly believe that with the signing of ms rowling, will further promote the long-term development of double brand, power jaguar land rover in the next stage in China, the high quality of growth, "union President l dalong said:" at the same time, I also want to a special sense of public relations executive vice President of ms wang yan in the agent during the marketing executive vice President of performance and pay. This ensures the smooth operation of all our businesses."




         Prior to joining the alliance, Ms. Rowling had worked at Mercedes-Benz and had extensive experience in retail and product marketing. She has 17 years of experience in the luxury auto industry, including 14 years in the China market.




Ms. Rowling holds a double degree in Business Economics from the Fachhochschule Reutlingen in Germany and the Universite Leonard DE Vinci in France.

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