In the past few years, the ride-hailing market has maintained a rapid development trend. Until last year, ride-hailing began to adjust due to a variety of factors. But a sudden outbreak of the epidemic at the beginning of this year, let the development of the entire travel industry deeply affected.

Wilson research recently released a semi-annual inventory report of the travel industry, which predicted that by 2020, due to the impact of the epidemic, the volume of ride-hailing transactions will drop by about 10%, but from a long-term perspective, the future of ride-hailing is good.

The development of the travel market is approaching the middle stage, from rapid growth to gradual slowdown. Although Didi has previously announced that it has realized profit, the specific data is not known.

At present, the players in the market, really can achieve profit companies are still very few, relying on a single way of ride-hailing development, has been unable to meet the development needs of these players.

Therefore, travel companies such as Didi and Cao Cao Travel have begun to develop into diversified business models. The competition among future travel players is no longer the competition for users in the travel market, but the competition in the whole industry chain.

Didi is still ahead across the board

Didi has long been a leader in the national travel market, and the epidemic has not shaken its lead.

According to the report, in 2019, the monthly activity of users in the national online ride-hailing market remained between 80 million and 90 million. From February to March this year, the monthly activity declined significantly due to the impact of the epidemic, but recovered gradually from April.

Similarly, the monthly life of Didi's users has been in a state of decline, recently gradually improved. In contrast, Cao Cao's travel increased by 19.7% month-on-month, which is expected to be related to the change of cao Cao's self-supporting operation mode.

In terms of market share, the report shows that Didi chuxing's user share is still the largest in all provinces, with its market share in Guangdong, Jiangsu, Sichuan, Shandong, Beijing, Henan, Fujian, Hebei, Shanghai and other cities exceeding 80%, and some cities even accounting for more than 90%.

Secondly, the travel platforms of car companies in Beijing, Caocao Travel, Xiangdao Travel, and T3 Travel, respectively, stand out in the regional markets of Zhejiang, Shanghai, and Jiangsu. The first car hailing service with the background of rental companies also occupies a certain share of users in Beijing.

Future development of the travel market

At present, the travel market is gradually recovering, but the normalization of the epidemic situation also brings severe challenges to the travel market. At the same time, the original ride-hailing business has appeared the ceiling, and the travel platform also needs to find new business growth points. Therefore, in the post-epidemic period, ride-hailing companies need more diversified business models to promote healthy development.

On the one hand, the travel platform should build a complete closed-loop ecology of the industrial chain around car buying, car renting, private car/online car hailing and used car, so as to minimize the vehicle cost and improve the utilization rate of vehicles, so as to create the maximum income.

For example, at present, Didi Chuxing's operation mode is no longer limited to C2C private car franchising mode, but starts to explore B2C mode, and establishes joint ventures with auto companies such as BaiC and BYD, or opens up to public franchising and other forms to supplement transportation capacity. In addition to Didi, Cao Cao began to gradually open to public alliance in 2019, forming self-support + public alliance diversified development mode.

On the other hand, in addition to the online car-hailing business, many travel platforms are also developing towards diversified businesses. Both Didi and Cao went online during the epidemic. In addition, Didi is also testing the community e-commerce model, with its "Orange Heart Optimization" already launched in Chengdu.

At present, the travel platform, based on the existing logistics, human resources and other resources, is gradually developing into a comprehensive super platform covering a variety of user needs.

conclusion

At the present stage, the domestic ride-hailing market is still in a period of rapid development, and the diversified competition pattern and business model will bring benign development to the industry. However, how to "ride the wave" and achieve differentiated operation in the post-epidemic period is a proposition urgently needed to be considered by ride-hailing enterprises.