Whether a car sells well or not is related to its product and brand strength, as well as its people. Essentially, all outcomes are closely linked to people, hence there are "promotions" and "dismissals". In short, a single performance report becomes the main basis for personnel changes.

In layman's terms, it is "an iron camp, flowing soldiers", while in deeper terms, it is "good birds choose trees to live on, wise ministers choose masters to serve". Whether iron is made or not, gold drives on its own. The departure and stay of executives in the automotive industry are mixed with memorable anecdotes in routine operations.

Su Jun takes charge of iCAR, Zhao Changjiang is transferred from Tengshi! Car companies make big moves, one paper of performance affects personnel for six months

On the day after April Fool's Day, two days before Qingming Festival, and April 2nd, Ai Tiecheng, a senior executive of Procter&Gamble, resigned. A heartfelt letter was made public, but no one left a lasting impression on this small and approachable executive. What was only remembered was the dismal performance of Ledao under his leadership.

Su Jun takes charge of iCAR, Zhao Changjiang is transferred from Tengshi! Car companies make big moves, one paper of performance affects personnel for six months

The delivery volume of Ledao in January was 5912 vehicles, which dropped to 4049 vehicles in February and 4820 vehicles in March. Ai Tiecheng exclaimed excitedly in front of Li Bin, "The orders have exploded," but Ledao did not. The promised sales of 20000 vehicles in March were far from the target.

Dramatically, after Ai Tiecheng resigned, Ledao delivered 4400 vehicles in April, 6281 vehicles in May, and 6400 vehicles in June, with sales gradually recovering. It seems that the success or failure of music is deeply related to the word 'person', whether it is achieved when Tie Cheng is present or when Tie Cheng leaves.

Su Jun takes charge of iCAR, Zhao Changjiang is transferred from Tengshi! Car companies make big moves, one paper of performance affects personnel for six months

Just as Ai Tiecheng was frowning at Ledao's dismal performance, Zhou Xi, who had traveled alone from Liuzhou, Guangxi to Shanghai, also began to immerse himself in DeepSeek like deep thinking.

As the "king of Weibo", Zhou Xiri posted several more Weibo posts, but in May, even more were suspended. Fans who followed him and those who did not share the same sixth sense: he had an accident.

Rapid support for MG, but MG has always lacked impressive performance. When Zhou Xi returned from his "graduation trip", the Weibo tweet "I can't relax" seemed to intentionally or unintentionally reveal something. Shortly after his online job search, the heavyweight news came that "Zhou Xi's entry into the automotive industry is leading the way" - inevitably making people feel that the automotive industry is truly ever-changing.

From Wuling to Mingjue, and then from Mingjue to Lingke, the suspense left for the world is: Jin Kai, is it opened by others or opened by oneself?

Su Jun takes charge of iCAR, Zhao Changjiang is transferred from Tengshi! Car companies make big moves, one paper of performance affects personnel for six months

In December 2024, iCAR V23 was officially launched and received 31000 orders within 8 hours of pre-sale. However, there was no announcement of the final order results after the official launch. Within 48 hours of release, a series of events hit like a raging beast, with a large number of cancellations. Su Jun, who was then the Chief Product Officer of iCAR, apologized and adjusted his rights.

Zhang Hongyu, the General Manager of iCAR Brand Business Unit, did not come forward to explain, but Su Jun "turned the tables". As expected, there was something suspicious. After the Spring Festival, Chery officially announced that Su Jun would replace Zhang Hongyu as the General Manager of iCAR Brand Business Unit.

Su Jun takes charge of iCAR, Zhao Changjiang is transferred from Tengshi! Car companies make big moves, one paper of performance affects personnel for six months

iCAR， A brand with extreme personality is totally different from Chery's existing brand style, and the operation of iCAR needs to incorporate more Internet thinking, so Su Jun is Chery's dream "Sage Minister".

During her tenure as the General Manager of iCAR Brand Business Unit, Zhang Hongyu proposed the goal of "Double 10000", which is to achieve a monthly sales volume of 10000 units and a profit of 10000 yuan per vehicle for iCAR 03. I don't know if this model has achieved a single vehicle profit of 10000 yuan, but monthly sales of 10000 units are far behind.

Su Jun takes charge of iCAR, Zhao Changjiang is transferred from Tengshi! Car companies make big moves, one paper of performance affects personnel for six months

This goal, even with someone else, cannot be achieved in a short period of time. Data shows that iCAR sales reached 7016 units in March, 6947 units in April, 5899 units in May, and finally climbed to 10868 units in June. However, it should be noted that this is the total sales of the 03 and V23 models.

Chery will submit its IPO and be listed soon. A striking report card is extremely critical. I wonder whether Su Jun, an "outsider" with Internet thinking, has satisfied Chery with his iCAR?

Su Jun takes charge of iCAR, Zhao Changjiang is transferred from Tengshi! Car companies make big moves, one paper of performance affects personnel for six months

After the last half year, just leaving in June and arriving in July, Zhao Changjiang announced in a long article that he would step down as the General Manager of Tengshi Sales Division and switch positions with Li Hui, the General Manager of Tengshi Equation Leopard Direct Sales Division.

It is worth noting that two months ago, BYD made a brand public relations adjustment. This time, it involves the adjustment of core sales executives, which shows that BYD, which is making great progress, has not ignored the decisive impact brought by "people". It is also reported that under BYD's rotation system, senior management personnel will be transferred across departments after about three years. As BYD's high-end brand, Tengshi's personnel changes this time have attracted considerable attention.

Objectively speaking, Zhao Changjiang belongs to the "old man" of BYD. When he was in charge in Beijing many years ago, he helped BYD explore important markets and achieved the long-awaited consecutive promotions due to outstanding performance. After returning to the headquarters, he served as the General Manager of Tengshi Sales Division. The MPV model D9 quickly seized the market upon its launch, suppressing powerful models such as Buick GL8 and becoming a newcomer in the MPV market.

However, the Tengshi brand currently has multiple models, except for the D9 and the N9 launched this year, the N7, Z9, and Z9GT are all difficult to sell, which indicates that BYD's road to entering the high-end market is still long. A car group, when its sales reach a certain level, will inevitably pursue high-end development. Tengshi has gone through changes in its equity structure and product system, but its market performance is still lukewarm. With its competitors becoming increasingly strong, BYD also needs to make some changes.

Su Jun takes charge of iCAR, Zhao Changjiang is transferred from Tengshi! Car companies make big moves, one paper of performance affects personnel for six months

Almost all car companies experienced personnel changes in the first half of this year.

The merger of Jike and Lynk&Co is crucial for channel integration, bringing Lynk&Co from zero to the annual sales of 280000 vehicles, and bringing Lin Jie back to put out the fire; The 'Iron Lady' Mao Jingbo turned overseas and entrusted the heavy burden left to Qin Peiji; The changes of Wang Hao and Chen Wei in the Beijing area are another struggle for BAIC Group; Wei Jianjun firmly believed that "not a single one should be left behind" and rectified the long forgotten Euler. Lv Wenbin succeeded Zhao Yongpo as the general manager of the Euler brand. It is difficult to predict whether Euler, who no longer insists on "women's brands", can take off .....

At the level of state-owned enterprises, by the end of December 2024, Chen Bin will also serve as the General Manager of FAW Volkswagen, Wu Yingkai as the General Manager of FAW Volkswagen Sales Company, Gao Pu from FAW, Zhou Zhiping from Dongfeng, and Wang Jun from Chang'an. The overwhelming personnel shock in the automotive industry proves that regardless of whether the performance is good or bad, it is necessary to accept transfer orders.

At this point, we should also understand that objective environmental factors may be secondary to whether a product sells well or not, and whether a company operates well or poorly. Subjective human driven factors are the most important.

After all, many car companies in history have proven with bloody lessons that if you don't deal with people, you will be dealt with.