On June 30, 2025, the all-new Remote Star Enjoy V7E was launched, with a sales guide price lowered to 79900 yuan!

On April 21, 2024, the Remote Star Enjoy V7E was launched for the first time, and a remote online launch event was held to announce the launch of the new Remote Star Enjoy V7E product, which is designed for the light load and passenger market. The 38.7 kWh version starts at 112800 yuan, and the 48.38 kWh version starts at 119800 yuan.

Losing control of the 7-sided market

According to data from the Tram Resources Industry Research Institute, the old version of the remote Star Enjoy V7E has shown a "low opening and low going" market performance, with sales of 75 units in the first month after its launch. As of now, it has been on the market for over a year, with a historical high sales of 500 units (August 2024) and 284 units sold in May of this year. At a time when the new energy market is thriving, the performance of the Remote Star Enjoy V7E can be said to be a "bad move" compared to other product lines.

Since the beginning of this year, the new energy market has been the only vehicle model market in the entire new energy logistics vehicle market that has maintained a steady year-on-year growth. In May, the sales volume reached a historical high of 11000, with 7-8 square models occupying the main advantage. The Ruichi EC75 maintained stable output and continued to win the top spot in large-scale sales, with a market share of up to 22.6%; SAIC Maxus Dana V has seen significant growth in sales this year, while Beiqi Foton has launched the Landscape i series and the Kawen Lefu dual brand to compete in the broader market; However, remote new energy commercial vehicles only rank fourth with the assistance of remote super VAN (Dafang light passenger), and have been in a passive position in the 7-8 square meter market for a long time. The remote Star Enjoy V7E has far from achieving its product mission.

On the one hand, there is a promising period of market growth, and on the other hand, competitors are lurking around, and remote markets in the 7-8 directions must be re established.

1 year, complete the last valid puzzle of VAN car

In just one year, a brand new generation of a car model has been completed, with the core three electric components replaced, the body structure replaced, and the exterior design replaced. This should have taken at least three years or more to achieve, which is enough to demonstrate the high recognition of remote for the development prospects of the 7-8 market, and also proves the high efficiency of remote in product strategy adjustment and system coordination.

The high-density preheating promotion with a ten day long cycle, high specifications at the press conference site, with the assistance of Fan Xianjun, CEO of Remote New Energy Commercial Vehicle Group, and Yang Dong, Vice President of Remote New Energy Commercial Vehicle Group, more like the standards that a company's new strategic press conference should have. The launch of the Remote Star Enjoy V7E is not a simple product iteration, but rather the strategic finale of its improved VAN car product matrix. This model is priced at 79900 yuan and has the ultimate "price ratio" of 7.5m ³ cargo compartment, not only filling the advantage gap of remote in the 7-8 square market, but also completing the layout loop from "single model competition" to "full category VAN car ecology". The optimal 'price to price ratio', remote, this time we are clearly engaged in a 'price war'

Welfare is given to the market, but pressure is given to competitors. The remote Star Enjoy V7E is priced at 79900 yuan and combined with a 7.5m ³ cargo compartment, accurately controlling the "price to volume ratio" at 10653 yuan/m ³, almost achieving industry disruption of "buying one cubic meter for ten thousand yuan". Transforming the "price to volume ratio" (price/cargo volume) from an implicit parameter to an explicit competitive dimension, forcing competitors to shift from "competing for range and horsepower" to "competing for space utilization". Breaking through the barriers of category competition and competing for the demand space of card series cars. The remote Star Enjoy V7E has opened up a cross-border breakthrough in the field of urban distribution logistics with its "big identity, small card capability, and tram cost". When new energy can meet 60% of the load demand of card series vehicles while surpassing them in cost, road rights, and flexibility, it not only seizes the market space of card series vehicles, but also reconstructs the "capacity selection logic" of the logistics industry - the key to determining users' car choices in the future is no longer "vehicle category", but "profit efficiency per kilometer". This cross-border competition triggered by price wars will ultimately drive new energy commercial vehicles from "replacing fuel vehicles" to "redefining the transportation ecosystem".

The price war of the Remote Star Enjoy V7E, which seems like a simple market share competition, is actually a landmark signal for the new energy commercial vehicle industry to leap from "product competition" to "value reconstruction".

On the surface, the combination of 79900 yuan pricing and 7.5m ³ cargo compartment breaks the industry's price perception of large-scale models with the ultimate "price to square ratio". This is not only a decisive correction of its own product strategy remotely, but also a precise tap into market demand - the core demand of urban distribution logistics has never been a single "range" or "horsepower", but "whether every penny of cost can be converted into more transportation revenue". This competitive logic centered on user profitability has enabled price wars to break free from the trap of "low price dumping" and become a lever to leverage industry value ranking.

Looking deeper, the essence of this battle is an industrial exploration of "crossing boundaries and breaking boundaries". When new energy enters the market with a broad identity, the ability of small trucks, and the cost of electric vehicles, it not only impacts the market share of similar vehicle models, but also the classification logic of the entire logistics capacity. The fixed thinking of "selecting vehicles based on vehicle types and categories" in the past is being replaced by a new logic of "selecting vehicles based on actual transportation capacity needs". This means that new energy commercial vehicles are no longer a "substitute" for fuel vehicles, but a "reconstructor" who redefines logistics efficiency.

From the perspective of industry evolution, the remote completion of product iteration that should have taken 3 years in 1 year is driven by the company's profound analysis of market trends and efficient collaboration of system capabilities. This "fast response+precise attack" model may become a new competitive paradigm in the new energy commercial vehicle industry: the core competitiveness of enterprises is no longer just the product itself, but also the agile capture of market changes, deep decoding of user needs, and the systematic ability to quickly transform strategic intentions into product strength.

Ultimately, the ultimate significance of this price war lies in driving the new energy commercial vehicle industry from the initial stage of "technical parameter competition" to the advanced stage of "ecological value co creation" - it allows car companies, logistics practitioners, and even the entire urban distribution ecosystem to rethink the essence of "transportation capacity": not the category of vehicles, but the ability to "create maximum transportation value at the lowest cost". This may be the beginning of the true maturity of new energy commercial vehicles.