2025 is a year of special significance for both the new energy logistics vehicle industry and BYD commercial vehicles.

On the one hand, 2025 is the opening year of the "second decade" of the new energy logistics vehicle industry, and it is also the year when the penetration rate breaks through the 15% turning point and enters an explosive growth stage, accelerating the development of brand competition; On the other hand, 2025 marks the beginning of BYD Auto's fourth decade and the first year of its new journey from China's largest automotive group to the world's largest automotive group.

There is reason to believe that 2025 will also be a year for BYD's commercial vehicle brand to rise and overtake on the curve, with full scenario products and continuously sinking services as carriers.

BYD commercial vehicle accelerates' overtaking on curves'

Penetration turning point: The industry enters the stage of brand development

In 2024, the new energy logistics vehicle industry has entered a new historical stage of development. The most noteworthy feature in the industry is that the market penetration rate not only exceeds 15%, but also exceeds 20%. This means that the new energy logistics vehicle industry will usher in a further turning point of explosive growth in 2025.

In fact, as a leader and pioneer of change in the industry, BYD commercial vehicles have keenly recognized the development opportunities brought by the breakthrough in the penetration rate of new energy logistics vehicles as early as 2024.

BYD commercial vehicle accelerates' overtaking on curves'

Tian Chunlong, General Manager of BYD Commercial Vehicle Division, attended the "Worry Free Journey, Intelligent Enjoyment, and Wealth Creation Road" - BYD Light Truck T5 Tasting Event in 2024. In his speech, he said, "Looking back at BYD's 30-year development process, from scratch to small, shouldering a mission, going through storms and hardships, standing at thirty, and rising to become a major national brand. BYD commercial vehicles will firmly grasp the historic strategic opportunity period of the development of new energy logistics vehicles, adhere to the international route, promote the low-carbon and intelligent transformation of commercial vehicles with world-class product quality and services, and practice green, low-carbon and sustainable development together with industry partners

As Tian Chunlong said, the new energy logistics vehicle industry has indeed ushered in two historic strategic opportunities. One is that the new energy logistics vehicle industry has gone through the first decade of development, transitioning from model competition to product competition, and is currently in a new stage of product competition intertwined with brand competition. The second is the evolution of new energy vehicles from electrification to intelligent networking, and the focus of competition has shifted to the competition of intelligent networking technology and supply chain and service systems.

Whether it is brand, technology, supply chain, or service system, BYD's commercial vehicles, backed by BYD, have ushered in opportunities to overtake on the bend.

BYD commercial vehicle accelerates' overtaking on curves'

Intelligent networking technology innovation accelerates awakening of DNA

In the face of new historical opportunities, BYD commercial vehicles seize the opportunity and break the silence.

In 2024, BYD's commercial vehicles will take the initiative - in January, the BYD T5 series new energy light truck launch event took the lead in firing the first shot of "equal price of oil and electricity, and overturning fuel"; In November of the same year, the BYD T5 Light Truck Tasting Series, also known as the "Worry Free Journey, Intelligent Enjoyment, and Wealth Creation Road," was launched.

Take advantage of the situation and achieve twice the result with half the effort. BYD's proactive move in 2024 has yielded significant results for its commercial vehicles. According to the statistics of tram resources, the annual sales of BYD light truck T5 surged to 2674 units, a year-on-year increase of 4283.6%. In January 2025, BYD's commercial vehicle sales continued to grow rapidly, with a year-on-year increase of up to 32800%.

Tram Resources believes that the growth in sales of new energy logistics vehicles in 2024 is attributed to priority of road rights, improvement of charging infrastructure, and policy support (such as trade in subsidies). However, from a micro perspective, the fundamental reason is that technological upgrades and product iterations have broadened more diverse and segmented application scenarios.

Taking the BYD T5 series light truck as an example.

It is understood that at the beginning of the development of BYD T5 series light trucks, in-depth research was conducted on customer scenarios, and product definition and design have always been centered on users and their usage scenarios. The BYD T5 series is a new generation of intelligent connected light trucks developed by seizing the forward-looking breakthrough of intelligent networking of new energy logistics vehicles, fully leveraging BYD's core technology advantages in passenger cars.

Especially the BYD 2025 new series T5 light truck is equipped with the BYD passenger car intelligent cockpit+DiLink intelligent networking system, combined with the BYD truck APP, with remote control, status query, digital key, remote OTA and other functions, which can achieve digital management of vehicles. The 100 kWh and below versions are equipped with innovative battery technologies such as 2C fast charging and direct cooling technology, truly achieving efficient operation, replenishment, and management, and redefining product value.

Integrated sales and service TCO, cost reduction, efficiency improvement, and value empowerment

With the continuous promotion of comprehensive electrification of public sector vehicles, the product strength of new energy logistics vehicles is constantly improving, which can meet the needs of the vast majority of urban distribution logistics application scenarios. However, the homogenization of products and distribution operation models has exacerbated industry competition.

Product determines the first half, service determines the second half. This means that service has become one of the key factors in the collapse of the new energy logistics vehicle industry. To this end, BYD Commercial Vehicle will creatively launch an integrated solution of "finance+after-sales" in 2024, which will comprehensively solve users' worries and practice the concept of "worry free travel and intelligent enjoyment of wealth creation".

At the same time, BYD commercial vehicles, adhering to the principle of "creating moving services for customers with heart", vigorously promote the integration of sales and services in channel construction. Namely, aligning with passenger cars, establishing standards for passenger oriented storefront construction and strict NPS assessments, to provide users with the best service experience.

It is reported that BYD commercial vehicles have set up more than 300 star rated service stations nationwide, with a core area service radius of 20km, 7 * 24-hour service, 15 minute response, and general faults resolved within 4 hours; Lifetime technical support, support customer management, and assist customers in reducing costs and increasing efficiency; Provide a more convenient and efficient service experience, with commercial vehicle APP services within reach; The self operated spare parts center warehouse and 10 service station spare parts warehouses are located throughout the country.

BYD's commercial vehicle core three electric components are independently controllable, with chips, batteries, motors, electronic controls, specialized engines, and other parts produced and inspected according to the same standards as the original vehicle components. This not only greatly reduces vehicle maintenance costs, but also helps users reduce the total cost of ownership (TCO) throughout the entire lifecycle, achieving cost reduction and efficiency improvement.

Conclusion: Overall, whether it is the "brand competition" in the new energy logistics vehicle industry or the competition in the intelligent networking stage, the ultimate competition is still value. As is well known, service is an important channel for brands and users to establish relationships and communicate. The organic combination of brand and service is an important guarantee for promoting the development of enterprises. Without a doubt, BYD commercial vehicles have always been firmly and continuously walking on the path of "creating greater value for customers" and making great strides. We look forward to BYD commercial vehicles fully utilizing the advantages of the group, leading the value return of new energy commercial vehicles through resource empowerment, growth empowerment, and value empowerment, and achieving overtaking on the curve.