2025 has just begun, and it has become suffocating.
This week, many players in the Chinese car market have once again staged a thrilling "divine fight" with practical actions.
I believe most readers are attracted by the sudden official announcement of the Tesla FSD landing in China and the top of the line Xiaomi SU7 Ultra priced at over 800000 yuan, as well as the overwhelming discussions, reports, and even objections about the two.
But as the saying goes, "The top stream is the top stream, whoever touches it will suffer losses
In contrast, the protagonists of today's article are not the two of them, but rather Ideal and NIO, both of whom are highly popular in the Chinese car market. Coincidentally, both sides released their heavyweight new cars - the Ideal i8 and the Ledo L90- this Tuesday.
Although there are differences in final selling price, product positioning, and mission, both are a battle that their respective brands cannot afford to lose and cannot lose.
Next, I would like to combine known information and personal speculation to discuss my ideal i8 and Ledao L90 respectively. Of course, when attempting to anchor a keyword, the answers all point to 'compromise'.
However, it is not the literal meaning.
Ideal i8: Fighting pure electric again, the pressure is huge
The ideal for 2024, although the cumulative delivery volume has exceeded 500000 vehicles and set a new historical high without much suspense, the greater regret is that the highly anticipated pure electric sector's "pioneering work" Ideal MEGA has encountered a huge Waterloo.
From the perspective of sales alone, it falls far short of expectations.
As for the reasons behind it, Li Xiang has specifically mentioned them in multiple interviews. Overall, the difficulty of expanding into the high-end pure electric market was underestimated. The bigger chain reaction triggered by the ideal MEGA is that all subsequent pure electric products have been postponed from being launched.
Finally, after nearly a year of sedimentation, the Ideal i8 unveiled its mysterious veil. Li Xiang, who has been absent from Weibo for a long time, even started to speak up for him, which is enough to prove the importance of the protagonist in this paragraph.
As the helmsman, he clearly understands that "in the battle against pure electricity, we must never lose
The siege on the extended range sector is becoming increasingly fierce, and this new force in car manufacturing must alleviate the overwhelming pressure by taking over new positions. Only in this way can we have a chance to achieve the goal of 700000 vehicles by 2025.
Focusing on the Ideal i8, based on just a few official set photos released so far, it is no longer the "nested doll reduced version" of the Ideal MEGA, but has opened up a new product line of "SUV" separately.
The front part is still quite independent and full of technological sense. Looking towards the rear of the car, one can clearly feel a sense of compromise, catering more to the aesthetic preferences of the general public, with a design resembling their own L series.
The design on the side of the car is another challenge for the Ideal i8 towards potential customer acceptance, as it completely deviates from people's traditional perception of SUVs.
Anyway, in my heart, I can give this appearance an '85 point' rating. If we have to make an analogy, it's more like the Mercedes Benz R-class in the era of traditional fuel vehicles, or the Tesla Model X wagon.