Data shows that in 2024, the cumulative sales of Tengshi D9 reached 102800 units, with an average monthly sales of nearly 10000 units, which is rare in the MPV market; Among domestic brands, there are many high-quality products, such as the Dreamer created by Lantu Automobile, a subsidiary of Dongfeng Motor. After being equipped with Huawei's intelligent solution, it took off overnight and sold a total of 55100 units in 2024. Due to the updated model only being launched in September last year, it has strong momentum.
Plug in hybrid MPVs are currently the mainstream, satisfying consumers' fantasies of large space and high economy. Great Wall Motors has experience in creating high-end models, but unfortunately, the Wei brand Gaoshan, which was launched in October 2023, has not performed well since entering the market. Its cumulative sales in 2024 were 5633 units, which is not satisfactory.
It can be seen that compared with the Tengshi D9, the sales gap is 20 times, and compared with the Lantu Dreamer, the sales gap is 10 times, lagging behind the sales of other brands at multiple levels. It is time for Wei Pai Gaoshan to make some changes.
Recently, Wei brand has been continuously warming up the brand new Gaoshan and releasing the latest official images. Moreover, the new car has been declared by the Ministry of Industry and Information Technology and is about to be launched.
It is worth mentioning that the new Gaoshan no longer uses the current naming convention, namely Gaoshan Premium Edition, Gaoshan Flagship Edition, and Gaoshan Administrative Extended Edition renamed Gaoshan 7, Gaoshan 8, and Gaoshan 9. In addition, the size has been slightly adjusted, and the Gaoshan 8 is a newly added model, with a length, width, and height of 5280 * 1960 * 1900mm and a wheelbase of 3145mm, which is between the two versions of the current model. It is estimated that it will be a high-volume model of the all-new Gaoshan.
Why did it change its name like this, and what is the basis for the name change? It is unknown. 9 is the largest single digit, so there are 8 and 7, which is my guess. Perhaps naming with simple numbers can deepen memory and even generate associations.
What is more intriguing is that in the past, many brands under Great Wall Motors once made people roast about their names, or they were too feminine and personalized, or their coffee style names were too witty, and they were not suitable for a wide range of people - returning to nature, changing their names, which is probably the biggest goal of Wei Brand.
Of course, we all know that changing the name may not necessarily change the name, but if the new model has strong enough product power, it is not impossible to change the status quo.
The biggest advantage of the Tengshi D9 is its early entry into the market and the support of BYD's plug-in hybrid technology. Three to four hundred thousand yuan is not a joke, and MPV models emphasize reliability; Lantu Dreamer not only has excellent performance, affordable price, and high cost-effectiveness, but also is equipped with Huawei's intelligent solution, which is an indestructible product point.
Looking at the brand new mountain again, what are the gimmicks? It is reported that in addition to the Hi4 performance version power system standard across the entire range, the all-new Gaoshan will also come standard with advanced intelligent driving, equipped with Great Wall's third-generation intelligent driving system Coffee Pilot Ultra, supporting intelligent driving functions such as city navigation and high-speed navigation. Objectively speaking, compared to Tengshi D9 and Lantu Dreamer, the all-new Gaoshan has a diverse range of sizes to choose from, but its overall product strength may not necessarily surpass its competitors.