At this moment, if you are reading this, you may have guessed the answer in your heart - yes, it is the new forces that make cars. However, just this past January, when we examined the terminal reports they submitted, it was not difficult to find that many players at the table seemed to have experienced varying degrees of turbulence. Undoubtedly, this is closely related to the overall market being in a period of adjustment, but upon closer examination, a fact that cannot be ignored is before our eyes: "In 2025, the time window left for them is rapidly narrowing
In other words, the competitive situation in the Chinese automobile market will become increasingly fierce, and can even be described as "bloody". Industry giants like BYD are harvesting the market with unprecedented strength, while tech giants such as Huawei and Xiaomi are also cutting back on their operations in an attempt to grab a share of this red ocean. Under such heavy encirclement, the survival space faced by the new forces in car manufacturing has become increasingly narrow, and every step has become particularly difficult.
In fact, starting from 2024, brands such as Gaohe, Nezha, and Jiyue have been struggling one after another. In the ongoing 365 days, more new faces are bound to be added to the 'elimination list'. As for who it is, perhaps everyone has their own answer in their heart.
However, my purpose in writing these words is not simply to list facts, but to convey an urgent sense of urgency to this group. I implore every colleague who is involved to abandon unrealistic fantasies, let go of heavy burdens, and bravely embrace challenges with the determination to live to the death. Because if there is no improvement by 2025, then the opportunity to turn things around will be completely lost.
Recently, two events in the new energy car manufacturing camp have left a particularly deep impression on me.
Firstly, it is the interview about He Xiaopeng, the helmsman of Xiaopeng Motors. After a period of silence and reshaping, Xiaopeng Motors staged a wonderful bottoming out rebound with the hot sales of MONA M03 and P7+. In the interview, He Xiaopeng's several words left a deep impression on me: "The chairman can be a good person, but the CEO cannot." "Enterprises need to make money first before they can spend money, not by raising money." "It took me a whole nine months to figure out this matter, only to find out that the people below have been deceiving me. You can't see the way
These candid and profound answers undoubtedly demonstrate his greatest change. After carefully reading this article, I deeply feel that for any new force in car manufacturing, the secret to success lies in timing, location, and people. That is to say, we must keenly capture market trends and not miss any fleeting opportunities; At the same time, top-down sorting, correction, and development should be carried out in multiple aspects such as product development, research and development, marketing, sales, and service; Finally, it is necessary for the boss to personally take action, know how to use people effectively, take the lead in charging forward, and for employees to share common values and unite closely together.
As a witness to the Chinese automotive market, I have witnessed the rise and fall of too many new forces in car manufacturing. Due to various deviations and mistakes, they often "rise tall buildings, entertain guests, and collapse", with tragic scenes unfolding one after another, while few people truly follow the rules of success.