Recently, there have been rumors online that Mercedes Benz is giving up electric vehicles. On March 7th, Mercedes Benz responded to this: Mercedes Benz's firm determination to transform into electrification remains unchanged. In the Chinese market, Mercedes Benz will continue to promote electrification transformation and provide customers with a rich selection of luxury products.

　　But it is undeniable that Mercedes Benz has lowered its established goal of electrification transformation by 2030. In 2021, Mercedes Benz announced in a high-profile manner that starting from 2025, all newly launched cars will only adopt pure electric design, with new energy sales (including hybrid and pure electric) accounting for 50%; By 2030, achieve sales of all electric vehicles.

　　Image source: Mercedes Benz

　　However, now Mercedes Benz's electrification has stepped on the emergency brakes. In February this year, Mercedes Benz announced that it would postpone its electrification target for five years, and it is expected that by 2030, the proportion of new energy sales will reach 50%. And assure investors that they will continue to improve their internal combustion engine models, with plans to continue producing internal combustion engine vehicles within the next decade.

　　This decision was made based on factors such as the unsatisfactory development of its own electric vehicles and weak demand in the electric vehicle market. In 2023, Mercedes Benz's global sales reached 2.4916 million vehicles, a year-on-year increase of 1.5%. Among them, the sales of electric vehicles were 470000 units, accounting for 19%. It can be seen that gasoline vehicles are still the absolute mainstay of sales.

　　Although Mercedes Benz achieved a slight increase in sales, its net profit for 2023 decreased by 1.9% compared to the previous year, to 14.53 billion euros.

　　Compared to the ease of selling gasoline cars and the stable contribution to the group's profits, the tram business still needs to be continuously invested. Based on the consideration of improving profitability, it is reasonable for Mercedes Benz to slow down its electrification process and restart the research and development of internal combustion engines.