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Xiaopeng Automobile, Clean Up Big Things

Publish Date: 2023.08.30

  After the official announcement of its cooperation with Volkswagen at the end of July, Xiaopeng Motors produced another big news that shocked the entire industry at the end of August. On August 28th, Didi Chuxing and Xiaopeng Automobile jointly announced that they will reach a strategic cooperation.

  

  According to the cooperation agreement between the two parties, Didi will sell intelligent electric vehicle related assets and research and development capabilities to Xiaopeng Automobile. Based on this, Xiaopeng Automobile will create an A-level intelligent electric vehicle with the project code "MONA", which will be the first product of Xiaopeng Automobile's new brand. This model will have significant differentiation from the existing brand models of Xiaopeng Motors, and is expected to be mass-produced and launched on the market by Xiaopeng Motors in 2024.

  

  Image source: Didi

  

  Through comprehensive strategic cooperation with Didi, Xiaopeng Automobile will become the first complete vehicle enterprise to receive support from Didi's entire ecosystem, and Xiaopeng Automobile will need to pay an equivalent value of 3.25% of the listed company's shares. The person in charge of Xiaopeng Automobile told Gaishi Automobile that Xiaopeng Automobile and Didi have a 24 month lock-in period for this transaction. After MONA products are launched, they will also be sold within Didi's system. After achieving certain sales targets, Didi can also obtain additional consideration shares. It is reported that if MONA can achieve annual sales of 180000 vehicles in Didi's channels for two consecutive years, it will receive a total consideration of 5% of the shares.

  

  As for why Didi was chosen as the partner this time, Xiaopeng Automobile stated that the main reason is that both parties have a common vision - to scale and apply intelligent driving technology to all customer groups. The attributes of Didi's mobile travel technology platform and Xiaopeng Automobile's identity as an intelligent electric vehicle manufacturer can complement each other well. Xiaopeng Automobile's cooperation with Didi proves that Didi agrees with Xiaopeng Automobile's advantages in intelligent vehicle technology. Xiaopeng Automobile hopes to accelerate the implementation of its planned technology inclusion and intelligent equity through this cooperation.

  

  At the previous financial report meeting, He Xiaopeng, Chairman and CEO of Xiaopeng Automobile, stated that advanced intelligent driving technology should be popularized to the 150000 level market. This is vastly different from the perspective it had two years ago. At that time, He Xiaopeng believed that "no one at the 150000 level could do a comprehensive intelligent assisted driving car well, and no one could make a profit from such a car product." Through this cooperation with Didi, He Xiaopeng had more confidence in the so-called intelligent driving equality. "By doing a good job in the explosive development of intelligent A-class electric vehicles, we can achieve success in both TOC and TOB fields," He Xiaopeng said.

  

  He Xiaopeng, Image source: Xiaopeng Automobile

  

  In the future, there will still be a huge sales volume in the 150000 level market, and scale is a key factor in the implementation of intelligent driving technology. From this perspective, the mass production and delivery of the "MONA" project (in He Xiaopeng's introduction, MONA will have far more competitive power than the current 150000 level new energy vehicles) can not only fill the gap in the A-level intelligent sedan market, but also accelerate the realization of the "intelligent equity" vision, This should be Xiaopeng Automobile and Didi being able to

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