Today, the sales of the new power brand in the third week of August were announced, and the sales of Deep Blue Automobile increased, with a weekly sales of 3300 units. The cumulative sales in August have reached 8600 units. However, there are reports in the industry that the Nanjing factory responsible for the production of Deep Blue S7 has had two holidays since August, and some production lines have ceased production.
On August 18th, Deng Chenghao, CEO of Deep Blue Motors, stated that the estimated installation rate for Dunlop tires in the development phase of the Deep Blue S7 was 20%. However, since its launch, the installation rate for this configuration has exceeded 60%, leading to problems in component supply and an extension of delivery time.
At present, Deep Blue Automobile is actively solving the problem, and the delivery time from July to August will be affected, but it can basically return to normal in September.
Deep Blue Auto's sales skyrocketed but encountered production capacity bottlenecks. Officials say it can be basically resolved by September
In the official mini program of Deep Blue Automobile, we noticed that on the optional interface of Dunlop tires, the official displayed the configuration in prominent font, which is expected to be delivered in 6-10 weeks; 21 inch Ma brand tires are the normal delivery cycle. Meanwhile, the delivery cycle for the non personalized option of the Deep Blue S7 is 1-4 weeks, while the delivery cycle for vehicles without Dunlop tires is 4-8 weeks. In comparison, the delivery cycle of vehicles equipped with Dunlop tires is indeed slightly longer.
With the increasing volume of China's new energy market, in order to seize the opportunity, many car companies are listing, marketing, and solving production problems at the same time. Delivery delays caused by insufficient component estimation have occurred in multiple car companies. The strategy of delivering the Deep Blue S7 as soon as it goes public places double the pressure on the production line. However, it is believed that with the enrichment of market and production experience, such problems will gradually decrease in the future.
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