Recently, it was rumored that Ford Asia Pacific Research Institute began layoffs. In order to prevent unexpected situations, security personnel were also arranged on site to maintain order. According to the source, the compensation standard is N+3+5000xN, and those less than 0.5 will be calculated based on one year, and everyone will be compensated. For example, employees who have worked for 10 years can earn a monthly salary of 25000 yuan and receive 375000 yuan in a lump sum.
Regarding this, relevant personnel from Ford stated in an interview with GAC that they have not yet received any relevant information.
Image source: Ford
In fact, news of Ford's layoffs in China had already leaked as early as mid May. According to the news, Ford China will compensate for layoffs based on N+3, with more than 1300 employees.
In response to this news, Ford China stated that China is a crucial market for Ford Motor, and Ford Motor's unwavering commitment to promoting sustainable business development in China remains unchanged. The company is building a more streamlined and flexible organizational structure, investing resources in advantageous core businesses, and striving to achieve business goals in China.
However, Ford China has not disclosed the specific details of layoffs.
After being exposed for layoffs, Ford began to adjust its organizational structure again. It is reported that the Ford Electric Horse team, which was originally separated from Ford Electric Mach Technology, will be integrated and returned to Ford China, and this independent electric vehicle company will be deregistered in the future. It is reported that the organizational structure adjustment will involve more than 2000 employees and is expected to be completed in July.
However, regarding this news, the official response from Ford China stated that we have no plans to terminate Ford Electric Mach's business operations. We will continue to steadfastly accelerate the electrification transformation in China. We will also work with our partners to improve our electric vehicle business and provide consumers with better and more convenient services through multiple means, including expanding sales channels.
In the industry's view, the reason why Ford China has adjusted its organizational structure and streamlined its personnel may be related to the obstruction of the Chinese market.
According to the financial report, Ford's annual sales in the Chinese market in 2022 were 496000 vehicles, a year-on-year decrease of 33.5%, with a market share of only 2.1%, a decrease of 0.3% compared to the previous year, and a loss of $600 million.
In 2023, Ford's passenger car business in China has not shown any improvement. According to the data released by Changan Automobile, by the end of April, the cumulative sales volume of Chang'an Ford in 2023 was 58800 vehicles, 18.67% less than the same period in 2022.
Obviously, Ford's business in China has come to a point where it has to make changes, and layoffs and organizational restructuring may only be the first steps. Ford President and CEO Jim Farley said in an interview with the Financial Times that in the past few years, we have been carefully reviewing our China business and now we have decided on our strategic direction, with investments becoming less and more concentrated.
During the first quarter financial report conference call, Farley stated that in order to reverse the decline in sales, Ford China's new strategic focus will be on
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