Family banquets are held year after year. This year is different. In 2023, Chery will invite the media to hold a banquet to share different flavors of Chery. On February 9, the Chery Family Dinner [Hangzhou Wonderful Night] activity was successfully concluded. This family dinner with the theme of "sharing novelty with you" is Chery's first group-level joint reunion. Chery Holding Group, together with four major brands of Chery Auto, Starway Auto, Jetway Auto and Chery New Energy, "enjoyed a family reunion" with media friends. This different family dinner makes people taste different Chery's "taste", which also means that Chery will continue to create and change upward, break through and fuse forward with the power of butterfly innovation in the future.

Chery Family Feast - Hangzhou Wonderful Night

Chery Group continues to evolve with innovation and innovation

The year 2022 is the 25th anniversary of Chery's entrepreneurship. In this year, Chery created "four historical firsts" and the annual revenue of the group exceeded 200 billion yuan for the first time; The annual sales volume exceeded 1 million for the first time, reaching 1.23 million; The annual export exceeded 450000 vehicles for the first time; The number of new energy vehicles exceeded 200000 for the first time, reaching 230000; The Group's auto sales grew by 28.2%, ranking second in the industry, and its exports ranked first in China's brand passenger cars for 20 consecutive years.

In the face of challenges and uncertainties in 2022, Jin Yibo, a member of the management committee of Chery Holding Group and a spokesman for the press, said that Chery is experiencing various "invisible innovations and changes" every day. Being able to hand over this steadily increasing "answer sheet" is due to Chery's insistence on strengthening technology Chery, system capabilities, and international and domestic double circulation, so as to achieve cross-border integration and iterative innovation, Achieve rapid sales growth in the process of transformation and breakthrough, and lead the brand to make changes.

For 2023, which is full of turning points and opportunities, Chery Holding Group will focus its brands on different market segments through unified strategic planning and deployment, and comprehensively layout the new track. Chery will strive to achieve a greater leap than 2022 with the "acceleration" of the average growth rate of the industry.

Jin Yibo, member of the management committee and spokesman of Chery Holding Group

Breakthrough to the new, four major brands create new life

In response to changes with innovation, Chery polished the gold-lettered signboard of "Technology Chery". Li Xueyong, General Manager Assistant of Chery Automobile Co., Ltd., General Manager of Chery Automobile Marketing Company and General Manager of Jetway Automobile, said that in 2022, Chery officially released the "Yaoguang 2025" forward-looking technology strategy to accelerate the transformation to a global technology company; At the same time, under the "big single product strategy", consolidate the dual product line of SUV+sedan and accelerate the product diversification layout. In 2023, in terms of technology, Chery will release the third-generation super-electric hybrid Mars architecture super platform and the fifth-generation engine technology to continuously strengthen the four major technical fields and consolidate the impression of Chery's leading technology. In terms of products, the company has launched three new heavy products, namely, ARYZER 8 2.0 TGDI, ARYZER 9 and TJ-1, consolidating the three major product lines of ARYZER, ARYZER and trendy, and achieving comprehensive electric hybrid models. In terms of marketing, Chery will set about multi-dimensional efforts such as digital, new media and user operation, and build a three-most marketing system that "understands" the needs of customers most, "closes to" customers most closely, and "pleases" customers most. Based on "brand advancement and technological innovation", through "product innovation and marketing innovation", create a rational and emotional "undergraduate" image, and enter a new journey of transformation and upgrading from "technology Chery" to "technology Chery".

Li Xueyong, General Manager Assistant of Chery Automobile Co., Ltd., General Manager of Chery Automobile Marketing Company and General Manager of Jetway Automobile

Make a breakthrough upward, and Xingtu will carry out high-end to the end. "Xingtu is the pearl of Chery's crown", which will lead Chery Group to speed up its reform, make breakthroughs upward, and create "Xingtu Engine" for the overall brand of the Group. Huang Zhaogen, assistant general manager of Chery Automobile Co., Ltd. and general manager of EXEED Xingtu Marketing Center, said that 2022 was a year of comprehensive improvement for Xingtu. The "foundation pile" of the product was more and more solid, the "circle of friends" of users was more and more large, and the "bridge of people's hearts" was more and more connected; The more you answer the sales volume "refers to the title", the better. The year 2023 will be the big year of Xingtu's products. Xingtu will continue to adhere to the "Five High-end" unswervingly, along the route of high-end technology, high-end brand, high-end service, high-end crowd, and high-end overseas, to achieve the full implementation of the goal of 2023, fully implement the strategic layout of Xingtu's high-end strategy, and realize the beautiful vision of Xingtu everywhere.

Huang Zhaogen, General Manager Assistant of Chery Automobile Co., Ltd. and General Manager of EXEED Xingtu Marketing Center

As the market advances, Chery's new energy brand is on the rise. The year 2022 is a year in which Chery New Energy continues to adhere to the strategy of facing users directly and deeply cultivating high-quality cars, and it is also a key year to gain users' recognition of the products. The annual sales of 232814 vehicles increased by 112.9% year on year, achieving the fourth and second growth in the BEV independent brand market, further consolidating the status of "leader of high-quality intelligent electric cars". Wang Lei, general manager of Chery New Energy Sales Company, said that in 2023, Chery New Energy will continue to focus on user needs, further upgrade and expand product series, and launch a new A-class SUV+3 upgrade iteration products. The brand level is further advanced. It is planned to release the iCar brand before the Shanghai Auto Show. iCar focuses on the A0-B pure electric+extended range new energy market, and provides users with more diversified ecological new experience with new products and new models.

Wang Lei, General Manager of Chery New Energy Sales Company

Unswervingly, Jetway "Travel+" has a deep grasp of strategic focus. In 2022, Jetway will continue to move forward and continue to pursue. It has completed the annual sales of more than 180000 vehicles. It will convey the ideal and belief of "travel+" to 640000+users and 23 million+fans around the world, providing users with poetry and distant yearning. Zhang Chunwei, assistant to the general manager of Jetway Automobile and general manager of Jetway Automobile Marketing Company, said that in 2023, Jetway will launch new products such as Jetway T-1 and Jetway X-2, and strive to fully hybridize, adhere to the new media marketing path, open up the brand space with the power of new media, and create new breakthroughs while maintaining advantages; Go all out to empower the "travel+" ecological construction and consolidate the sense of experience and value. Through the multi-dimensional drive of products, new media and ecology, we will advance towards the goal of selling 300000 vehicles annually, build a "travel+" travel ecological leader brand, and enter the first echelon of independent brands.

Zhang Chunwei, General Manager Assistant and General Manager of Jetway Automobile Marketing Company

Forward fusion, promote high-quality growth of enterprises

In the new journey to the second ten million vehicles, Chery has always taken the strategic determination to build a world-class enterprise as the compass, and the strategic drive, cultural remodeling, organizational change, and digital transformation as new perspectives and new tools to rapidly innovate and change, and strive to discover the "new continent" with change and innovation, bringing continuous upward power to the enterprise.

In the new year, Chery Auto, Starway Auto, Jetway Auto and Chery New Energy will continue to take innovation as the first driving force, compete in the era of great change, and achieve a significant improvement in the quality of enterprise operation. The four brands will press the Chery Fast Forward button together, run out of Chery's speed, and run to Chery's new journey.

Key products of Chery Group

We will work hard to start a new journey and forge ahead to the future. In 2023, Chery will continue to move up and upgrade with the strength of rapid growth in the rapidly changing new track. With sufficient technical precipitation, perfect product planning, accurate decision-making courage and strategic vision, Chery will undertake the trend, lead the industry development, and witness the new brilliance of China's automobile industry with global users!