"Dongfeng Fengxing's strategic goal is to achieve 100% electrification within three years, stop producing fuel vehicles within five years, and become a mainstream brand of new energy favored by Chinese young people in 2025." Zhai Kening, director of the Passenger Vehicle Technology Center of Dongfeng Liuzhou Automobile Co., Ltd.
On November 24, Dongfeng Fengxing, the brand of Dongfeng Liuqi, officially released the new energy strategy - "photosynthetic future" plan, and unveiled the new energy exclusive logo, Evoque Green Lion, as well as the popular Thunder and flagship MPV concept cars, two heavy models, announcing the comprehensive layout of the new energy track.
Drawing provided by the enterprise
The plan of "photosynthetic future" was released to comprehensively layout the new energy track
Dongfeng Fengxing's "photosynthetic future" plan, which focuses on meeting users' needs, provides efficient, safe and reliable green travel solutions, covering multiple dimensions such as strategic direction, technology research and development, supply chain integration, product implementation, production and manufacturing, and talent support, is considered to be a new path for Fengxing to achieve sustainable energy development.
In order to realize the plan of "photosynthetic future", Dongfeng Fengxing will implement the strategic policy of "1156", that is, with the vision of "becoming a low-carbon smart mobile transport leader close to users" as the goal, implement the mission of "letting users enjoy the new experience of green travel with smart technology", and under the common support of "five capability pillars" and "six ecological synergies", jointly build low-carbon comprehensive capabilities with industry leading partners to achieve collaborative innovation, Build a low-carbon and smart ecosystem.
Drawing provided by the enterprise
Under the strategic guidance of the "photosynthetic future" plan, Dongfeng Fengxing released three core technologies: EMA-E architecture, armored battery, and the new "Mach" MHD hybrid system. Dongfeng Fengxing EMA-E new energy exclusive architecture can be compatible with pure electric and hybrid two mainstream new energy power, supporting 400-1200km endurance; The first Huawei TMS2.0 heat pump thermal management system was built. Compared with the industry integrated heat pump, the energy consumption at - 7 ℃ was optimized by 20%. In addition, the selected efficient EHB energy recovery system can improve the endurance by 6%. The EMA-E architecture also brings better handling experience to the product, with comfort increased by 18% and handling and stability characteristics increased by 8%, which can achieve stable dynamic performance and good driving and riding experience.
Drawing provided by the enterprise
"The new EMA-E architecture is a solid support to help Dongfeng Fengxing enter the new energy fast lane, and will enable Dongfeng Fengxing to become a leader in the new energy era." Zhai Kening said that based on this architecture platform, Dongfeng Fengxing will launch 8 new energy products of 3 types by the end of 2025 to fully meet the diversified needs of consumers.
The armored battery released by Dongfeng Fengxing has four-dimensional ultra-high protective shield technology from cell, module, package to the whole vehicle. The maximum capacity of the battery pack can reach 85.9 kWh, and the energy density is>175 Wh/kg; It also supports the ultra fast battery charging technology, which increases the endurance by 100+km after 15 min of charging, and takes about 37 min for 30% - 80% of the charging time. The maximum peak power output of 160kW can also be achieved.
Drawing provided by the enterprise
In the field of hybrid technology, Dongfeng Fengxing's hybrid models will use the Mach dual engine MHD hybrid system, which Dongfeng Group has independently mastered the core technology. The SUV model equipped with the second generation Mach dual engine MHD hybrid technology has a starting acceleration response speed of only 0.15 seconds. The fuel consumption for 100 km power feed can be as low as 4.8L, and the comprehensive fuel consumption is less than 2L. At this press conference, Dongfeng Fengxing released the third generation Mach dual engine MHD hybrid system, in which the new Mach 1.5T hybrid engine uses a number of industry-leading technologies, with a thermal efficiency of more than 45%.
Drawing provided by the enterprise
At present, Dongfeng Fengxing is continuously increasing its R&D investment and talent reserve. Over the past three years, it has invested more than 5 billion yuan in total. By 2030, it will continue to invest 20 billion yuan to build new energy core competitiveness. At the same time, around the key core technologies, Dongfeng Fengxing has established a special technical team with more than 1000 people, and has built a strong new energy strategic alliance with Xinwangda, Huawei, Zhixing, Tencent and other brands.
The debut of a heavy model to become a top student in the new energy vehicle market
At the press conference, the popular Thunder pure electric SUV and flagship MPV concept car appeared simultaneously. "For a good new energy vehicle, first of all, the fashionable appearance is the first trump card! Second, high-level intelligence is a hard core bonus! Finally, the real long endurance is the hard truth to make consumers pay!" Zeng Qinglin, the general manager of the passenger car sales company of Dongfeng Liuzhou Automobile Co., Ltd., said, "Dongfeng Fengxing wants to be an excellent student, not a new energy car market and a Gesheng."
Drawing provided by the enterprise
Popular Thunder creates a body posture with a sense of movement, science and technology and a sense of the future with a unique cross dimensional mechanical design; The holding type central control creates an interior atmosphere with a sense of science and technology and a sense of the future. In addition, the high quality interior materials further enhance the quality of the interior; The new car adopts a lightweight three in one motor, with a peak power of 150kW, a peak torque of 340N · m, and a maximum efficiency of 98%.
The popular Thunder first built Huawei TMS2.0 heat pump management system, which can be used in ultra-low temperature environments below - 18 ℃, 8 ℃ lower than the industry, making the winter endurance increase by 16%; Thanks to the armored battery, the CLTC can last up to 630km after one charge.
Drawing provided by the enterprise
In terms of configuration, Popular Thunder can achieve L2+level auxiliary driving ability, with 12 driving auxiliary functions and 19 intelligent hardware support; The 2.0 human-computer interaction system, which is in deep cooperation with Tencent, has WeChat, Tencent Maps, Tencent Video and other massive Tencent ecological resources; The intelligent vehicle control system includes voice interaction, vehicle remote control, Bluetooth key and other functions.
As a brand that launched "China's first independent MPV" in 2001, Dongfeng Fengxing will also formally enter the luxury MPV field. Its new energy flagship MPV concept car combines oriental aesthetics with cyberpunk. The front face of the V-shaped car is like a yacht sailing on the water at a high speed, and the potential energy is ready to start; Vortex wheel hub, delivering a strong sense of power; The design inspiration of the back triangle window comes from the beautiful landscape of Guilin.
Drawing provided by the enterprise
In terms of details, the starry sky matrix light is linked with the through light belt, matching the front face without grid, showing the light and shadow effect of stars flashing all over the sky. The inspiration of front and rear lamp design comes from movable type printing, one of the four great inventions in ancient China. It not only expresses respect for Chinese culture, but also seeks breakthroughs from Chinese elements, reconstructs the design in the form of light, and integrates science and technology with Chinese elements.
In terms of interior decoration, its embracing cockpit design adopts the Chinese style design concept of ink mountain forest, which conveys the design emotion of nature, comfort, technology and extravagance; The super large curved screen on the dashboard is integrated with the screens on the front and rear door panels, greatly increasing the visual extension; At the same time, the steering wheel can be retracted, and the seat can also rotate 180 degrees.
Drawing provided by the enterprise
"Nowadays, the competition in the new energy track is becoming more and more fierce, and the competitive advantage of traditional car companies in the new energy field is gradually highlighted by virtue of their profound technology accumulation. Dongfeng Fengxing also develops steadily with rock solid determination, empowers its products with leading technology, solidly lays out the new energy car industry, and promotes the upgrading of industrial technology." Zhai Kening said.
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