Recently, An Conghui, CEO of Krypton Automobile, revealed at the launch conference of the new MPV ZEEKR 009 that the brand will enter the European market in 2023, and the official will release a more specific strategic plan and model launch rhythm at the end of November this year.
Seen from the current situation, Krypton will first bring ZEEKR 001 to Europe. After all, this is a hunting hatchback model, which is both familiar and curious to local consumers, and will be more acceptable.
After that, a source revealed that Krypton is still preparing a new four door sedan and medium-sized SUV for the European market. Both models will be designed and developed according to European safety regulations and standards, and will be launched in 2024. According to the previous plan of Krypton Automobile, the product lineup in the Chinese market will be expanded to at least six models in the next two years, and the two models mentioned above may also be among them.
However, in addition to these information, the official has not disclosed any more information, including the specific national market that is the first to land, and whether it will consider providing the corresponding version of the model for the UK and other right hand drive markets.
At present, there is only one model of Krypton Automobile on sale, namely ZEEKR 001. However, its sales volume in the domestic market is gradually increasing. 10119 vehicles were delivered in October, breaking ten thousand for the first time in a single month, and 55600 vehicles were delivered in total. However, according to An Conghui's prediction, the possibility of Krypton brand to achieve the delivery task of 70000 units by 2022 will be greatly improved, and the target of sales reaching 650000 units by 2025 will not change.
In addition, the arrival of Krypton in Europe may also be good news for its independent listing. At present, Geely is planning to spin off Krypton Auto and list as an independent company to enter the investment market. On October 31, Geely Holding has submitted a proposal to the Hong Kong Stock Exchange to split ZEEKR Intelligent Technology Holding Limited (Krypton) for independent listing. It is reported that the plan has been adopted, but there is no specific listing schedule. In addition, the management of Krypton said that the primary task at present is to ensure that the delivery of 70000 units this year can be completed.
Polar Krypton is one of several sub brands of Geely Group. At present, the Group has formed a strong brand matrix. In addition to the Geely brand, there are Linker, Geometric, Radar, Volvo, Polar Star, Lutes, Proton, London Electric Vehicle Company, etc. In addition, Geely owns 50% of the shares of smart brand and is also a shareholder of Aston Martin and Mercedes Benz.
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