Recently, NetEase Motors learned from Avita's official that Wang Lin, the chief marketing officer (CMO) of Avita Technologies, has submitted an application for resignation to the company for personal reasons.

Before joining Avita, Wang Lin's work experience spanned Chanel China, Apple Retail Greater China and then Intercontinental Hotel Greater China, which also accumulated rich experience in marketing management and user operation. In December 2020, Wang Lin officially joined Avita Technologies as the chief marketing officer, responsible for the two core areas of brand strategy and user development, and helped enterprises quickly establish a user centered full link digital user operation and business management system.

Tan Benhong, Chairman and CEO of Avita Technology, said: "We sincerely thank Wang Lin for her outstanding contributions to the rapid development of Avita's technology in the past few years. Under her leadership, Avita has been endowed with a unique brand gene, occupied a seat in the high-end SEV market, and pioneered to create the brand's first fashion cross-border limited model, Avita 011, which deeply explains the brand vision and mission of" knowing your wisdom incarnation ".".

At the same time, in the process of Wang Lin leading the shaping of high-end brand, Avita User Development Center has established a talent team with diversified background and international vision, established a user centered brand management system, and obtained good market feedback.

Avita official said that with the departure of Wang Lin, the company's existing personnel and business structure remained unchanged. Tan Benhong will take charge of its related affairs and make every effort to promote the smooth delivery of the first model within the year.

On August 8 this year, Avita Technology officially launched Avita 11, the first pure electric SUV (parameter image), which will complete the first user lock list on October 31. Earlier, it was reported that the order of Avita 11 had exceeded 20000.

At present, Avita has completed the laying of more than 60 Avita experience centers and experience spaces, covering first tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen, as well as more than 20 new first tier cities such as Chengdu and Chongqing. It has simultaneously completed the authorization of more than 70 auto dealers and more than 150 cooperative stores, and exceeded 200 channel contacts throughout the year. At the same time, Avita Technologies is also negotiating with Huawei. It is expected that Avita 11 will officially enter Huawei's flagship stores in Beijing and Shenzhen within the year.