According to industry statistics, although Tesla's market share only increased slightly in the third quarter of this year, it has reached a new historical height as a whole.
In the past 12 months, Tesla's market share in the United States/Canada has been around 3.3%, and is approaching 3.5%. In Europe and China, the brand's market share is very similar - close to 2%, slowing down compared with the previous quarter.
Tesla's share in these markets has grown gradually, mainly due to the remarkable growth in its model products, production and sales, which set a new record in the third quarter. The slowdown in its growth in China and Europe is mainly due to the impact of the COVID-19 epidemic and the upgrading of production lines on the production capacity of the Shanghai Super Factory, which is responsible for supplying Model 3 and Model Y to the Chinese and European markets.
However, with the recovery and improvement of the capacity of the two core plants in California and Shanghai and the continuous increase of the capacity of the two new plants in Texas and Berlin, Tesla is expected to further increase its sales in the fourth quarter, which will enable the company to obtain a higher market share. According to the previous plan, Tesla's long-term goal is to increase the sales of electric vehicles by 50% annually on average.
If Tesla's market share in the United States/Canada can reach 4% in 2023, the European market will rapidly increase its market share due to localized production of Model Y, and the new Model S and Model X to be sold soon, Tesla is likely to achieve this goal soon.
It is worth noting that Tesla has sold more than 3.2 million pure electric vehicles worldwide since 2008, and its annual production capacity has increased by more than 1.2 million in the last 12 months.
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