The return of Paris Auto Show will inject vitality into the European car market; The participation of two Chinese brands, BYD and Great Wall Motors, once again confirmed the belief that Chinese cars are eager to go out and the confidence to enter the developed automobile market.

On October 17, the Paris Auto Show, which was suspended for one time, opened again. The Paris Auto Show, which originated in 1898, is the first auto show in global history and one of the five major auto shows in the world. Its position is self-evident. Focusing on this auto show, in addition to the European local brands will continue to be active, the participation of two Chinese brands, BYD and Great Wall Motor, also attracts attention.

Great Wall and BYD landed in Paris Auto Show, and Chinese brands participated in international competition

Drawing provided by the enterprise

Among them, Great Wall Motors has "HELLO WORLD, SALUT PARIS!" With the theme of "Weipai Mocha PHEV (Coffee 01)", "Latte PHEV (Coffee 02)", "Oula Haomao", "Haomao GT", "Lightning Cat" and other new energy products, we landed. Wei Brand Mocha PHEV (Coffee 01) and Oula Good Cat officially launched in Europe.

In recent years, Great Wall Motors has been accelerating the pace of "going global" and has achieved fruitful results. In September, Great Wall Motors sold 18837 new cars overseas, with a year-on-year growth of 64.70%, accounting for 20.12% of new car sales; From January to September, Great Wall Motors sold 111744 new cars overseas, up 14.09% year on year.

Drawing provided by the enterprise

For BYD, three electric vehicle models, Tang, Han and Yuan PLUS (the local model is called BYD ATTO 3), which are hot in the domestic market, appeared. More than the output of products, BYD and its global strategic partner Shell also announced that they would provide better charging experience for BYD European car owners, including opening the right to use about 300000 Shell charging piles in Europe to car owners, realizing a real overall layout.

Looking back, in fact, as early as 2006, Great Wall Motors and Jiangling Lufeng, on behalf of Chinese brands, first landed at the Paris Auto Show; In 2008, Brilliance and Shuanghuan went out together... However, whether in terms of the brand thickness and product depth at that time, or the influence of Chinese brands in the international market, it is more like a Chinese automobile brand going to sea to experience, learn and test the waters.

But now, Chinese auto brands have accumulated enough strength and confidence. While showing their strength, they are also expected to truly enter the developed auto market.

On the whole, China has been the world's largest auto market for 13 consecutive years since 2009; According to the data of the China Automobile Association, from January to September this year, China's auto production and sales completed 19.632 million and 19.47 million respectively, up 7.4% and 4.4% year on year, respectively, and won the championship again. In the new energy new track, China is still the leader. From January to September, the production and sales of new energy vehicles in China were 4.717 million and 4.567 million, respectively, with a year-on-year growth of 1.2 times and 1.1 times, respectively. The market share reached 23.5%. China has become the center of the global automobile market.

Focusing on Chinese automobile brands, we have also achieved the simultaneous growth of quantity and quality. In terms of quantity, the cumulative sales of Chinese brand passenger cars in the first nine months were 8.163 million, up 26.6% year on year, and the market share was 48.1%, up 4.7 percentage points, at a high point.

In terms of quality, Chinese brand cars have blossomed in many places. Traditional brands actively innovated and made breakthroughs. Take Great Wall Motors as an example. From January to September, its sales of models above 200000 yuan accounted for 14.56%, up 5 percentage points year on year, and the brand value steadily increased. In recent years, the emerging brand of new car making forces is full of vitality and moving forward rapidly. In September, four new domestic car making forces sold more than 10000 cars. From January to September, Nezha has taken the lead in breaking through the 100000 car mark.

Against this background, China's auto brands, especially in developed markets, are bound to take a step forward in confronting traditional transnational brands. From January to September, China's automobile exports totaled 2.117 million, with a year-on-year growth of 55.5%, which continued to rise; In terms of brands, Chery, Great Wall, MG and other brands have broken through the export barrier of one million vehicles. More importantly, with the help of the new energy track, the upward path of Chinese brands has also been opened. Traditional brands such as Great Wall, LinkedIn, BYD, SAIC Grand Prix, SAIC Datong, and Hongqi, as well as new car building forces such as Weilai, Xiaopeng, and Aichi have deployed their own European strategies.