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Xiao Peng, who is in trouble, is still working hard

Publish Date: 2022.10.11

On the first day of the National Day holiday, with the release of the terminal report card in September, it suddenly appeared that Xiao Peng had ushered in a new round of dark moments. As an argument, the new force delivered only 8468 cars, which is inferior to Weilai, Ideals, Nezha and Zero Run. Among them, 4634 were delivered by Xiaopeng P7, 2417 by Xiaopeng P5 and 1233 by Xiaopeng G3i.

陷入麻烦的小鹏,还在不断发力

Fortunately, Xiaopeng delivered 29570 new cars in the third quarter, up 15% year on year. From January to September this year, Xiaopeng has delivered 98553 new cars, up 75% year on year, exceeding the annual delivery in 2021.

However, it is still impossible to cover up its current situation of "being attacked from both sides". First of all, the number of competing models in the same price range of Xiaopeng P7 has increased significantly, and Xiaopeng itself is in an "awkward period" about to be replaced.

Secondly, the trend of Xiaopeng P5 did not break ten thousand monthly sales as predicted by He Xiaopeng at the beginning of the year, but suffered Waterloo. The problem of ambiguous positioning was completely exposed.

Moreover, even in October, the production capacity of Xiaopeng G9 will not be released rapidly, and large-scale delivery may not start until the end of the year.

To sum up, the trouble this new force will face next seems to be still great. However, since many things have become a foregone conclusion, what Xiaopeng needs to do is to save himself.

陷入麻烦的小鹏,还在不断发力

However, recently, according to relevant information from Tianyan, Guangdong Xiaopeng Auto Technology Co., Ltd. has undergone industrial and commercial changes, with its registered capital increasing from 20 billion yuan to 30 billion yuan, up 50%.

At the same time, according to the historical change records of the company's registered capital, Xiaopeng has implemented two capital increases before, namely, from 6 billion yuan to 15 billion yuan in August 2020, with a growth rate of 150%; In September 2021, it will increase to RMB 20 billion again, with a growth rate of 33.33%.

On September 23, Beijing time, Simplicity Holding Limited, the controlling shareholder of Xiaopeng Auto, wholly-owned by He Xiaopeng, announced that "2200000 ADSs of the company have been repurchased in the open market, with an average price of US $13.58 per share, and a total of US $29.88 million (about 210 million yuan) has been spent."

In addition, on October 3, Beijing time, JPMorgan Chase increased its shareholding in Xiaopeng Automobile by 2.235 million shares in the Hong Kong stock market, rising from 6.94% to 7.11%. Just because of this, we can first feel the power of this new force in the capital level.

陷入麻烦的小鹏,还在不断发力

Secondly, just last night, He Xiaopeng wrote this paragraph on his personal microblog, "I just test drove the next OTA R&D version of the city NGP of P5 and drove it for a whole hour. 0 The car was taken over, smooth and safe, and I felt reliable and not nervous. For the first time, I really experienced the convenience and ease of high-level intelligent assisted driving in commuting, and for the first time, I believe that the turning point is coming. Once I get used to and familiar with this ability, I will have a strong dependence on this function."

Later, he added, "In the first half of next year, we will launch this capability in some cities for max models including G9. In the second half of next year, we will try to launch enhanced XNGP features in major cities. I will ask Xinzhou to share more information with you in 1024."

To be fair, after seeing such a description, we can be sure that Xiaopeng is also making efforts in the intelligent part of the biggest "label" of the brand.

陷入麻烦的小鹏,还在不断发力

As another argument, just yesterday, Xiaopeng G9 successfully passed the closed field test of automatic driving according to the relevant requirements of Guangzhou ICV automatic driving function test.

The test is conducted at night, and the automatic driving performance of vehicles in complex and comprehensive urban road scenarios is verified through 31 urban road scenarios including identification and response of various indicator signals, conflicting driving of left and right turning vehicles, parallel lane overtaking, two wheeled vehicles and pedestrian avoidance.

In all test scenarios, Xiaopeng G9 completed the driving operation safely and accurately within the scope of traffic laws and regulations, becoming the first mass production vehicle in the industry to successfully pass the test by upgrading and strengthening the automatic driving software without changing the hardware.

In other words, even after going public, we must admit the leading position of this product in the intelligent part. Its arrival will also help Xiaopeng turn the tide.

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