With the epidemic stabilizing in China, Bosch China has now fully resumed work and production in preparation for a steady recovery in market demand.The spread of the "global will be coronavirus outbreak caused a huge impact on the world economy, but also brought many challenges to the enterprise, including employee health and safety, supply chain, manufacturing, and from several aspects, such as consumer demand of the market," the Bosch group members of the board of directors, head of Asia Pacific region, terry said, "this year will be a year full of challenge, but we still have confidence in the development of China's market potential."Bosch is fully committed to ensuring a continuous and stable supply to meet growing local demand, while at the same time identifying and seizing market opportunities for long-term development.
(terry lai, board member of Bosch group and head of asia-pacific business;Image credit: Bosch)
Adhere to the "rooted in the local, local service" long-term development strategy
Despite the impact of the covid-19 outbreak, Bosch's long-term strategy of "being local and serving local" in China remains unchanged, aiming to provide innovative products and solutions for the local market."China has always been the core strategic market of Bosch group. Bosch China continues to deepen its localization strategy and actively invests in the research and development of key technologies with an eye to the future.""Said Chen yudong, President of Bosch China.Bosch has invested a total of rmb48.5bn in China over the past decade.Bosch China will invest more in production and r&d in 2019, including the united automotive electronics taicang plant, Bosch rexroth xi 'an plant phase ii, Bosch hydrogen fuel cell center and Bosch innovation and software r&d center.
(Chen yudong, President of Bosch China;Image credit: Bosch)
Strengthening innovation: emerging technologies enable the Internet of things
With the further strengthening of localization innovation capability, China is gradually becoming a core part of Bosch group's innovation and r&d network.Currently, Bosch China has 29 technical centers and about 7,830 r&d staff.The local team has actively strengthened the capacity building of iot innovation and comprehensively accelerated the application of iot innovation solutions in China.
As the driving force of global economic development and growth, artificial intelligence technology will occupy an important position in the Internet of things technology.Bosch is committed to becoming an innovative leader in the field of artificial intelligence, focusing on industrial ai research and development, aiming to provide intelligent solutions for the three key areas of connected transportation, connected life and connected industry.As one of the seven global centers of the group, the establishment of Bosch China artificial intelligence research center further enhances Bosch's core competitiveness in the field of artificial intelligence.By 2025, each Bosch product is expected to have ai capabilities or use ai technology in its development and production.At present, a number of products equipped with artificial intelligence functions have been launched in the Chinese market, such as the multi-function Camera (MPC3), Camera Trainer and intelligent grain protection solution applied to automatic driving.
At the same time, Bosch is also committed to realizing the great potential of artificial intelligence in industrial manufacturing and effectively improving plant operation efficiency.The Bosch wuxi factory USES artificial intelligence to self-regulate the assembly process to improve product quality.Bosch Shanghai factory successfully adopts the construction of driving unit welding AI image recognition network architecture, which greatly saves the workload of the production line.In order to promote the research and development of cutting-edge technologies in the field of artificial intelligence, Bosch signed a cooperation agreement with tsinghua university in March 2020 to jointly establish the joint research center for machine learning between tsinghua university and Bosch, and accelerate the innovation breakthrough of industrial artificial intelligence.
In addition to artificial intelligence, 5G, as one of the emerging technologies, will be widely used in iot scenarios in the future.Bosch China has also been actively exploring innovative solutions to build intelligent travel and future factories based on 5G technology.
Bosch China 2019 performance: actively responding to challenges, better than the market average
In 2019, the group's sales volume in China was about 109.3 billion yuan, down about 5.9% year on year.Among them, the sales volume of automobile and intelligent transportation technology business reached 80.8 billion yuan, down about 4.4% year on year.Although the performance is inevitably affected by the overall market downturn and other external environmental factors, Bosch China's overall performance is still above the market average.As Bosch's largest market outside Germany, Bosch China accounted for about 18% of the group's sales in 2019.
Bosch vision 2020: climate action and technological innovation
In the context of the global economic downturn and a 5.5% decline in auto production, Bosch group still shows a good momentum of development in 2019.Overall group sales were €77.7bn, down just 0.9 per cent on the previous year.Bosch expects the global economy to face significant challenges this year due to the current novel coronavirus epidemic.At the group's annual press conference in Germany, Bosch said it would do its best to keep its finances at least in relative balance.
Despite the challenges of the current situation, Bosch will remain committed to its long-term strategy of meeting the climate goals as planned, while advancing the development of sustainable transport."While the current situation has shifted the focus of attention, the long-term future of the planet cannot be ignored," Bosch chief executive Dr David dunnell stressed.By the end of 2020, the group will have achieved its global climate action goal of becoming carbon neutral in all 400 locations around the world.In addition, Bosch aims to make its upstream and downstream production activities as climate-neutral as possible.Indirect emissions (range 3) are projected to fall by 15% by 2030.At the same time, Bosch plans to set up Bosch Climate Solutions.The new consulting firm will gain experience from more than 1,000 Bosch energy conservation projects.Bosch is working with partners to develop mobile and solid-state fuel cells as climate action accelerates the restructuring of many business segments and the growing importance of hydrogen in the automotive industry and building technologies.As climate protection measures continue to escalate, electrification will continue to be a complementary technology in the short term to the current dominant internal combustion engine solution.This is why Bosch is committed to developing technology-neutral powertrains.
Bosch wants to contribute as much as possible to the containment of novel coronavirus epidemics, such as Bosch's new covid-19 rapid test protocol and Vivalytic analytical device, and plans to produce more than 1 million rapid test kits by 2020 and increase production to 3 million by 2021.In addition, Bosch has started manufacturing masks and disinfectants in some areas, which are currently used to provide protection to employees around the world.
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