On May 22, the People's Daily published a quick comment on the "Plagiarism of Audi's Advertising Copy": Audi Xiaoman's advertising plagiarism has caused heated discussions. At present, Audi has apologized and the advertisement has been deleted. More details of the matter and the infringement situation are still being investigated and dealt with, and the public needs a satisfactory answer. From creative praise to plagiarism and overturning, there are many problems behind the "stalling" of brand marketing, not only "ineffective review and lax supervision", but also the respect for originality and the protection of intellectual property rights, which are especially worth pondering. Creativity belongs to creativity, and law belongs to law. Today's consensus on intellectual property protection is no longer "sleeping consciousness". The key is how to do it. Big brands and big companies should especially take the lead, and any individual, company, or platform should have a strong sense of copyright, rules, and laws. In this way, the "bringing doctrine" of plagiarism and handling can be restrained, and the standardized use and legal rights protection can be effective. The protection of intellectual property rights is the greatest incentive, and we must not cause "car accidents" and hurt others and ourselves.

　　Earlier today, FAW-Volkswagen Audi issued an apology statement for the advertising plagiarism incident, saying that the video was reported and executed by the creative agency M&C Saatchi, and the company had instructed it to deal with the copyright infringement as soon as possible.e agency M&C Saatchi, and the company had instructed it to deal with the copyright infringement as soon as possible.