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In China, Tesla did not imagine "making money"

Publish Date: 2022.05.05

  "Thanks to the Chinese government."


  On January 7, 2020, Beijing time, when the first domestically produced Model 3 was slowly driving out of the assembly line of its Shanghai factory, Musk, who was present in person, not only showed a gratified smile, but also said the beginning of the article at the beginning of his speech. sentence.


  As the helm of the company, he clearly knows what this new energy market with huge demand and opportunities can bring to himself and Tesla.


  In that year, the company's market value surpassed that of Toyota and jumped to the top of the auto industry. The total production and sales volume approached the 500,000 mark, and it achieved positive profits throughout the year. The completion of many milestones has already proved many things. Played a very strong "booster" role.


  And the speed of the entire jump was much faster than expected.


  More than 300 days later, as the first domestically produced Model Y rolled off the production line at Tesla's Shanghai Lingang factory, as bystanders, we know that a more rapid harvest officially kicked off. It was also in that year that the company's market value exceeded the trillion-dollar mark for the first time, the total production and sales volume reached more than 900,000 vehicles, and the net profit at the financial level continued to rise year-on-year.


  At this point, it can be said that this American new energy vehicle company, which has suffered a lot of criticism, has completely responded to all the doubts from the outside world with a solid report card. What is even more terrifying is that when the tide of electric transformation intensifies, Tesla has become the undisputed "leader" in the world.


  As an argument, after the U.S. stock market trading on April 20, local time, Tesla officially released its 2022 Q1 financial report, and after reading the entire article, the biggest feeling it brings to people is: "It's crazy."


  Several key data to measure the status quo of development have all hit record highs.


  Among them, the total quarterly revenue reached 18.756 billion US dollars, an increase of 81% from the 10.389 billion US dollars in the same period of the previous year, and higher than analysts' expectations of 17.92 billion US dollars. The net profit attributable to common shareholders reached an astonishing US$3.318 billion, an increase of 658% from US$438 million in the same period of the previous year, and also significantly exceeded analysts' expectations of about US$2.156 billion.


  In the vehicle business, the total quarterly revenue reached US$16.861 billion, an increase of 87% from US$9.002 billion in the same period last year. The gross profit margin of bicycles was as high as 32.9%, an increase of 6.36% over the same period last year.


  Simple conversion, taking the rear-wheel drive version Model Y currently on sale in the Chinese market for 316,900 yuan as an example, the profit for each new car sold has exceeded 100,000 yuan. At the same time, as of Q1 2022, the cash and cash equivalents held reached US$17.505 billion, an increase of 2% compared to the same period last year.


  After releasing such a strong financial report as an endorsement, Tesla has undoubtedly thoroughly proved the feasibility of the business model it advocates.


  As everyone knows, just a few days ago, according to the documents it submitted to the US Securities and Exchange Commission (SEC), in Q1 2022, Tesla's revenue in China reached 4.65 billion US dollars, equivalent to about 30.5 billion yuan, compared with the same period last year. of $3.04 billion, an increase of about 53%.


  After further understanding, we learned that China, as the second largest market in Tesla's strategic territory, accounts for 24.8% of the company's total revenue, and the United States is Tesla's main source of revenue. The revenue of the entire Q1 ranking in this market was as high as 8.734 billion US dollars, a year-on-year increase of 97.4%, accounting for 46.56% of the company's total revenue.


  Interestingly, according to the official data released by Tesla, it delivered nearly 310,000 new cars around the world in the entire Q1. According to the data released by the Passenger Federation, including the export, it delivered a total of 182,000 new cars in China, accounting for 58.8% of the total.


  Then I want to raise a new topic: according to the year-on-year growth of Tesla’s revenue in the US and China markets, and considering the delivery of new cars as a measurement factor, although it has sold more cars in China , but it did not "make money" as expected. In other words, the revenue capacity and efficiency in the latter sector are actually lower than those in the former sector.


  So I can't help but wonder, what's the reason?


  Before starting the elaboration, it should be emphasized that the above-mentioned "conclusion" was established by comparing Tesla's delivery volume and revenue in the first quarter in China and the United States in the past two years.


  Therefore, an environmental factor that must be taken into account. In the same period last year, it was the time when the local epidemic was rampant, which in turn led to fluctuations or even stagnation in many corresponding links. In China, everything went smoothly.


  This year, the situation just reversed. On the one hand, the U.S. government officially announced that the epidemic is basically over, and on the other hand, with the intensification of the “Omicron” location, Shanghai, the city where the Tesla factory is located, has been shut down since late March.


  So naturally, as the title of this article, "In China, Tesla did not make money as imagined" illusion. Looking deeper, it was still caused by the fluctuations caused by the sudden change of the environment.


  As Tesla said in its filing with the U.S. Securities and Exchange Commission (SEC): "The main impact of the current epidemic is more focused on logistics, supply chain challenges and increased costs, such as port congestion. exacerbations, intermittent supplier delays, and semiconductor supply shortages.” In addition, inflation must be experienced to varying degrees.


  In addition, Tesla also said: "Because we cannot judge the duration of the new crown epidemic or global economic trends, we will continue to monitor macroeconomic conditions to maintain flexibility and optimize and develop the corresponding business as appropriate. At the same time, it must be accurate Anticipate global demand and infrastructure requirements and deploy production, labor and other resources accordingly.”


  Seeing this, I suddenly thought of what an analyst of a research institution said before, "With the further jump in process, cost, production capacity, etc., as well as the higher growth of the user base, this company's leading edge in the manufacturing side, It will continue to show up gradually.”


  At present, even if it is restricted by various unfavorable factors, Tesla can still show a strong ability to resist pressure and risk.


  At the end of the article, it’s still the same point of view: In 2022, whether it is located in the United States or in the Chinese market, the epidemic can only slow down a little bit of its impact on more milestones, but it will never stop Tesla, led by Musk, from creating its own. Best fiscal year in history.


  Oh, by the way, what I want to share is that just a few hours ago, judging from the exclusive news from Reuters, the location of Tesla’s second factory in China, which has been rumored for a long time, has basically been finalized. Unsurprisingly, it is still the best condition for all parties. Suitable for Shanghai.


  So far, a bigger harvest feast has just kicked off...

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