Since ORA released the pure electric models White Cat and Black Cat, the two cute electric vehicles have been welcomed by many consumers with their cute appearance, exquisite interior and affordable price, and orders have been pouring in all at once. However, with the spread of the epidemic, the price of raw materials for pure electric vehicles has been rising, and ORA was forced to stop accepting new orders, and temporarily suspended the production of white cats and black cats.
The suspension of production of white cats and black cats has directly led to the failure of many previous orders to be delivered on time, which has also been criticized by many consumers who hold orders. A recent post by Dong Yudong, CEO of ORA, explained the production plan of black cats and white cats, mainly a good news and a bad news. The good news is that Euler has found a part of the spare parts inventory and can continue to produce white cats and black cats. The bad news that comes with it is that only 146 cars will be produced this time around, which seems like a drop in the bucket for the huge backlog.
Let's take a look at the original text of Dong Yudong's post~
Summarizing Dong Yudong's post this time, he still expounds on the high price of raw materials and various difficulties in production costs. Although some inventories have been found, the production schedule of 146 vehicles is too small, and it is useless for the huge group of waiting cars.
Under the epidemic, we also know that major car companies, especially new energy vehicles, have encountered great production difficulties, but for the editor, we believe that car companies cannot pass the difficulties on to consumers. Don’t always apologize to consumers for order delays, or come up with a more practical and safe solution, otherwise it will definitely affect the reputation and credibility of the ORA brand in the market.
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