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Blockbuster new cars compete on the same field

Publish Date: 2022.03.25

  B-segment cars (middle and high-end cars) are responsible for the sales of their respective brands and play an important role on the road to the championship throughout the year. Based on this, major car companies have poured research results such as leading technology and forward-looking technology into B-class cars, which also makes this market segment the most competitive. In March, B-class cars ushered in a wave of "new car rain". Among them, the new-generation Mondeo launched by Changan Ford shoulders the important task of returning to the peak of sales; the all-new Lincoln Z is officially launched, becoming the new "ace" of Lincoln's breakthrough in sales; Infiniti Q50L, which has undergone 8 years of "sewing and repairing", once again ushered in the annual reform. model; Can the Dongfeng Citroen C6 co-created version with "additional distribution and price reduction" usher in an increase in sales?


  After a lapse of 9 years, Changan Ford launched a new generation of Mondeo


  On March 18, Ford's flagship sedan, Changan Ford's new-generation Mondeo, officially launched pre-sale at the "Changan Ford Spring New Product Show". A total of 4 models of the new car were released, with pre-sale prices ranging from 159,800 to 219,800 yuan.


  [New Car Quick Facts] Blockbuster models compete in the same field as the B-segment car market is surging


  A new generation of Mondeo intercepted from the online conference


  In terms of appearance, it inherits the new family design language of Ford's "potential energy aesthetics", and at the same time fully absorbs the needs of Chinese users for innovation, sense of technology and design, and reshapes the classics with innovation; the whole series is equipped with a 2.0T+8AT powertrain, which can accelerate from 100 kilometers to 100 kilometers. It only takes 6.5 seconds; the new car and Ford pure electric models share a new electronic and electrical platform - Ford FNV intelligent interconnection whole network architecture, which not only has a tram-level intelligent cockpit and intelligent driving capabilities, but also has the whole vehicle OTA capability.


  Looking back on 2013, the fourth-generation Mondeo was launched. The new car "swept" the joint-venture B-segment car market with its "unique" sports and youthfulness, and its monthly sales repeatedly exceeded 10,000 units. However, after 2018, Mondeo gradually entered the decline range, and sales continued to decline. In the following years, although sales have increased slightly, they have always "wandered" in the "tail echelon" of the market segment. After a lapse of 9 years, we will wait and see whether the new generation of Mondeo can return to the peak of sales.


  Complete the family matrix, the new Lincoln Z becomes the new "ace"


  A few days ago, the all-new Lincoln Z was officially launched with a total of seven models, priced at 252,800-340,800 yuan. overlapping.


  Appearance, Lincoln Z is very futuristic, with strong visual tension, showing a beautiful and leading design language; it is equipped with a 12.3-inch + 27-inch super-large penetrating panoramic screen with a total length of 1.1, which not only supports high-definition resolution And multi-touch, more complete or independent split-screen content display; the whole series comes standard with a 2.0T high-power engine, matched with a high-efficiency 8-speed automatic transmission, which can burst out the surging power of 246 horsepower and 376 Nm of maximum torque , the 0-100 km / h acceleration time is only 6.8 seconds.


  After successfully creating an adventurer and helping the Lincoln brand "return" to the public eye, the all-new Lincoln Z has undoubtedly become another "ace" for Lincoln to achieve a new breakthrough in sales. Joy Falotico, Lincoln's global president, said: "Our localized manufacturing and sedan product strategy in the Chinese market will better meet the diverse product needs of Chinese consumers and demonstrate Lincoln's commitment to the Chinese market."


  Another 8 years of "sewing and mending", where does the Infiniti Q50L go?


  A few days ago, the new Infiniti Q50L (2022 model) was officially launched. A total of 5 models were launched, with a price range of 264,800-389,800 yuan.


  As an annual facelift, the appearance and interior of the new car are basically the same as those of the 2021 model, but the model is "simplified" and the "luxury version" in the current model is cancelled; it is equipped with a 2.0T+7AT power combination, with a maximum power of 211 horsepower and a peak The torque is 350 Nm; Apple CarPlay and Baidu CarLife have been added, and the INFINITI InTouch intelligent interconnection system has also been upgraded.


  In the fourth quarter of 2014, Infiniti started the localized production of the Q50L model in China. However, 8 years later, except for the annual facelift, Infiniti never gave consumers more surprises. The brand is niche, and the replacement time is long... The Q50L has always struggled to improve in the high-end B-segment car market. In the whole year of 2020, the sales volume of the Q50L was only 8979 units, which was not as good as the average monthly sales of BBA (Mercedes-Benz, BMW, Audi). Entering 2022, the current model has gone through 8 years of "sewing and repairing", where will the Infiniti Q50L go?


  Addition and price reduction Dongfeng Citroen C6 co-creation version officially launched


  On March 11, the 2022 Citroen C6 Co-Creation Edition was officially launched. The official guide price is 216,800 yuan, and the national unified price is 164,700 yuan. There are two body colors of carbon crystal black and pearl white.


  The 2022 C6 co-creation version adds full LED headlights, LED front fog lights with cornering auxiliary lighting, front parking radar, front and rear through-type double side air curtains, and 8-way electric seats for the passenger. Many smart, convenient and safe configurations continue. Equipped with a 400THP turbocharged engine, the maximum power is 155kW, the peak torque is 300N m, the comprehensive fuel consumption per 100 kilometers is 6.4L, and it is matched with Aisin 8-speed manual transmission.


  In terms of price and configuration, the Dongfeng Citroen C6 Co-Creation Edition is very "playable" in the B-segment car market. In addition to the "co-creation" and "direct sales" model with consumers, it also makes the price more transparent. However, it is worth noting that the sales performance of C6 since its launch has not been satisfactory, and I am afraid it is difficult to call it a pass. Under the new model, whether C6 can join forces with C5 X to help French cars turn around, let us wait and see.

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