Company Profile

New Dongyue Group was restructured in November 2003 from the original Dongping Agricultural Machinery Factory established in 1952 and the original Dongping Rubber Factory established in 1970. Now it has developed into a group company with tires as its main business and recovered rubber and rubber machinery as its industrial chain. It covers an area of 580,000 square meters and has more than 2,600 employees. The group won honors such as "National Model Workers' Home", "Shandong Province Advanced Grass-roots Party Organization", and passed the "National High-tech Enterprise" certification.

The company mainly produces agricultural vehicle tires, motorcycle tires, electric vehicle tires, bicycle tires and other series of products under the brands of "Dongyue", "Suzhi", "Zhenghang" and "Jinke". Now it has formed an annual production capacity of 10 million sets of agricultural vehicle tires, 15 million sets of motorcycle tires, 10 million sets of electric vehicle tubeless tires, 15 million sets of bicycle tires, 10 million sets of butyl inner tubes, and 5 million sets of high-grade colored tires. "Dongyue" brand series tire products have been appraised as "China Famous Brand", "Shandong Famous Brand" and "Shandong High-quality Brand" products, and "Dongyue" and "Suzhi" trademarks have been recognized as "China Famous Brands" by the State Intellectual Property Office. Became the only company in the tire industry with two well-known Chinese trademarks; won the honors of "Single Champion Enterprise of Manufacturing Industry in Shandong Province", "Key Leading Enterprise of Agricultural Industrialization in Shandong Province", "Mayor Quality Award of Tai'an City" and other honors; honored Listed in the top 50 list of "Top 50 Enterprises with Comprehensive Strength in Rubber Industry in Shandong Province" and "Top 50 Industrial Leading Enterprises in Tai'an City".

The enterprise's annual output of 100,000 tons of reduced rubber project was listed as "Top Ten Key Projects of Resource Recycling and Utilization in Shandong Province", "Key Construction Projects in Shandong Province", "National Industrial Clean Production Demonstration Project", and "Shandong Province Circular Economy Demonstration Unit", It was also shortlisted in the enterprise list of "Access Conditions for Tire Retreading Industry" and "Access Conditions for Waste Tire Comprehensive Utilization Industry".

The "Xinzhi" brand "atmospheric continuous desulfurization equipment for vulcanized rubber powder" produced by the company won the "Recommended Brand Product by China Rubber Industry Association", and the "Xinzhi" brand atmospheric continuous desulfurization machine was rated as "Shandong Famous Brand" product.

Facing the "new normal" economic environment, the group focuses on the development strategy of "cooperation and win-win-strengthening and expanding the core business, gathering resources-seeking truth, pragmatism and efficient development", and adheres to the principle of "sincerely rewarding employees and developing to serve the society" The tenet is to take "concentrate and concentrate, start a business and develop" as the enterprise spirit, and "be honest and trustworthy, and do things down-to-earth" as the principle of life and work, keep up with the pace of development of the times, keep forging ahead, promote the healthy, sustainable and harmonious development of the enterprise, and focus on To create "powerful new Dongyue, happy new Dongyue, evergreen new Dongyue".
A new era, a new mission. All cadres and employees of New Dongyue Group will fully promote the development of the enterprise with a brand-new look and high fighting spirit, and make new and greater contributions to the revitalization of national industries.