Company Profile

Qingdao Desheng Machinery Manufacturing Co., Ltd. was founded in 1957 and is a state-owned restructuring enterprise. It is a professional, international, high-end engine crankshaft research and development, and manufacturing enterprise.
Qingdao Desheng is a national high-tech enterprise, a national key "small giant" enterprise specializing in precision and innovation, a national pilot enterprise for the integration of industrialization and industrialization management system, a national excellent scenario enterprise for intelligent manufacturing, a national demonstration enterprise for the deep integration of light industry informatization and industrialization, a national advanced collective in the mechanical industry, one of the 60 pilot enterprises for intelligent manufacturing in Shandong Province, and a hundred high-end brand cultivation enterprises in the manufacturing industry in Shandong Province 20 typical demonstration enterprises of Qingdao Internet industry, Hidden champions of Qingdao, Mayor's Quality Award of Qingdao, and Technological Invention Award of Qingdao. Qingdao Desheng is the leader unit of China's motorcycle engine parts industry group and also the leader unit of the crankshaft industry group.
Qingdao Desheng vigorously implements the strategy of technological innovation, completing over 30 key technological innovation projects at or above the municipal level in Qingdao through technological innovation, and obtaining over 100 software copyrights, invention patents, and utility model patents.
Qingdao Desheng integrates into the international market as a Chinese intelligent manufacturer, committed to providing high-quality and high-precision engine crankshafts to high-end customers both domestically and internationally. Its products are exported to more than 30 countries and regions around the world, and it has established comprehensive strategic cooperation relationships with more than 80 world-renowned enterprises both domestically and internationally, successfully joining the ranks of world-renowned brand suppliers. The company has fully implemented the Marketing strategy of "focusing on four industries and three-dimensional development of sea, land and air", and has formed four industrial patterns of civil industry, military industry, green industry and cultural industry and three-dimensional development trend of sea, land and air. The products cover high-end motorcycles, new energy vehicles, Dune buggy, all terrain off-road vehicles, sleds, marine outboard machines, unmanned aerial vehicles, small manned aircraft, compressors, general machinery, agricultural machinery, engineering machinery and other fields. The high-tech drone engine crankshaft developed by the company has been tested and verified, and the overall performance indicators of the product are superior to similar foreign products, greatly enhancing Desheng's recognition in the industry.
Qingdao Desheng comprehensively promotes the deep integration of industrialization and informatization, independently develops and integrates intelligent production lines for engine crankshafts with independent intellectual property rights, high-end large displacement integrated multi cylinder crankshafts intelligent production lines, crank pin intelligent production lines, German BMW engine crankshafts intelligent production lines and heat treatment intelligent production lines, achieving intelligent production of discrete industrial high-precision crankshafts, It has laid the foundation for taking the lead in realizing Made in China 2025 2025 and Industry 4.0 in the industry, and provided reproducible intelligent integration technology and production management mode for engine crankshaft manufacturing. Through cooperation with experts and their teams of the National Thousand Talents Program, an information management platform integrating ERP, MES, PLM and other information management systems has been built, which has achieved the comprehensive integration of enterprise information Physical system. Information management and intelligent production are at the advanced level in the same industry in China. In the The Internet Age, Qingdao Desheng has taken the lead in the industry.
In December 2018, at the invitation of CCTV, Desheng Company participated in the program "Open, Innovative, and Intelligent Future Building" at the CCTV Financial Forum, introducing our company's integration and intelligent construction model, which received widespread praise from the attending guests.
Qingdao Desheng proposed and implemented the "Three Major Structural Adjustments" strategy as early as 2001, and carried out enterprise transformation and upgrading earlier. Over the past decade, significant changes have taken place in the industrial structure, market structure, and product structure of enterprises. The overall upgrading and upgrading of the industry have been effective, and the strategic pattern of high-end products and high-end markets has basically formed. The company has the basic elements of a first-class axis manufacturing enterprise with international competitiveness, and its brand influence is rapidly extending to the international market. On this basis, Qingdao Desheng began to implement the "strategic supporting structure adjustment" Megaproject in 2018 with the core elements of "strategic supporting product structure adjustment, strategic supporting human resource structure adjustment, and strategic supporting smart factory construction". By implementing "strategic supportive structural adjustment", promote the development of enterprises towards internationalization.
In November 2018, the General Office of the Central Committee came to the company to conduct research on the development of private economy. Sun Peizhang, the chairman of the board, put forward four suggestions of "precise support, policy sharing, talent training, and Military-civil fusion", which were highly valued and recognized by research experts and leaders.
Qingdao Desheng, guided by strategic innovation, has established a business strategy of "consolidating, expanding, adjusting, and improving; building a new market structure; improving modern enterprise systems; and building intelligent manufacturing factories", By 2025, we aim to achieve the business goals of "basically completing the reform of modern enterprise system; fully realizing intelligent production and information system management; possessing an international excellent talent team; achieving world-class product research and development and manufacturing; establishing a global high-end strategic position; and possessing internationally renowned enterprise brands". Guided by the four modernization goals and brand strategy of "information-based management, intelligent production, global market and internationalized talent", the development strategy of Made in China 2025 2025 and Industry 4.0, and the talent strategy of "Wisdom Exchange Desheng", Qingdao Desheng has made every effort to promote the supply side structural reform, the transformation of old and new dynamic energy, transformation and upgrading, and the promotion of high-quality development of enterprises. “