Recently, audi group senior personnel changes, a total of 5 people transfer.Among them, the supervisory board of Volkswagen group appointed Markus Duesmann as chairman of the board of audi, effective from April 1, 2020.

In addition to Mr Dutzmann, the reshuffle involves four senior executives, including Henrik Wenders, who will become senior vice-president of sales and marketing at audi;Sabine Maassen, who will be responsible for the brand's global marketing, will serve as audi's labor director and board member.Dirk Gro e-loheide serves as a member of the audi board, responsible for procurement and IT;Sven Schuwirth is head of audi's digital experience business.

In fact, the shake-up of several key positions, including finance, procurement and personnel director, took place at the end of 2019, and several senior executives were formally appointed on April 1.The 51-year-old former head of global sourcing and suppliers at BMW and head of formula one development at Mercedes has been chairman of the audi board and chairman of the group's research and development management committee since April 1.

In addition, wenders, masson, lowood and schulte are all experienced experts in the auto industry.For example, wenders, who will soon be responsible for audi's global impact, is a former vice President of product management for BMW I model and vice President of vehicle marketing for byten. He has accumulated rich experience in brand strategy, customer insight and brand communication, and digital experience.

To some extent, the personnel change is more focused on marketing and digital transformation, which means audi is accelerating the pace of product structure and business transformation.At a time when electrification has become a new trend in the automotive industry, audi said it would reduce its product portfolio by 27% by eliminating a certain percentage of gearboxes, engine combinations and certain models for certain markets.As the product line adjusts further, the number of fuel-powered models will eventually be cut in half.