For the whole of 2019, the wholesale sales of narrow passenger cars were 21.103 million, down 9.3 percent year on year.

China's passenger car market in December 2019 has been released by the passenger car association.

Data showed that in December, the wholesale sales of narrow passenger cars were 2.16 million, up 6.3 percent month-on-month and down 1 percent year-on-year. For the whole of 2019, the wholesale sales of narrow passenger cars were 21.103 million, down 9.3 percent year-on-year. The drop was in line with the gasoline-research institute's previous forecast for a full-year decline of between 9% and 10%.

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With the December sales figures, the top 10 passenger car companies also emerged. Compared with November's ranking of narrow passenger car manufacturers in terms of wholesale sales, the changes in December are as follows: the monthly sales volume of saic Volkswagen exceeded 230,000, surpassing faw-volkswagen to become the monthly sales champion; Saic-gm-wuling rose to third place, a rarity for all of 2019; Beijing hyundai returned to the top 10 three months later, while saic dropped again.

Saic Volkswagen ended the year with the most sales in December

In 2019, saic Volkswagen, which continued its downward trend for almost a whole year, gained momentum at the end of the year. In December, with sales of 234,000 units a month, saic Volkswagen overtook its long-held rival, faw-volkswagen, to take the top spot.

According to the sales data released by saic, the total sales volume of saic Volkswagen in 2019 was 2.02 million, down 3.07 percent year on year. Although the overall trend is still down, the decline is smaller than before and still in the 2 million range. Such a result, in the car market winter continued in 2019, is not easy.

In fact, this year, the public struggle between the north and the south continues to be tight. Due to the transformation of domestic auto market from incremental market to stock market, the terminal market presents a trend of regional differentiation, while the eastern and southern regions with relatively high economic level have higher market volume and growth space than the central and western regions and the northern regions as consumers take the lead in the exchange and additional purchase stage. However, although saic Volkswagen is located in eastern China, its overall performance is still lower than faw-volkswagen due to its lack of high-end luxury models.

In 2019, faw-volkswagen will rely on audi to make steady progress in the field of high-end luxury cars. Although audi is no longer able to cope with strong competition from Mercedes and BMW in the high-end luxury car market, it has achieved a cumulative sales volume of 620,000 units thanks to its years of brand influence and reputation in the Chinese market, as well as competitive models such as the new audi Q8 and audi e-tron launched in 2019.

Down, faw-volkswagen relying on the low-end model jetta, a strong into the south China market. Less than four months after its launch, the jetta brand has sold 43,000 units, making it a strong complement to faw-volkswagen beyond the Volkswagen brand.

Therefore, compared with saic Volkswagen, faw-volkswagen sheng has a more complete brand layout and more comprehensive market segment coverage. In 2020, the first model of saic audi will be put into production, and with the more competitive Viloran, saic Volkswagen may usher in a new chapter of development.

At the end of the low-end model growth, saic-gm-wuling into the top three

In December, saic-gm-wuling ranked third in passenger car sales, with 137,800 units sold.

Industry analysts believe that the advance of the 2019 Spring Festival has led to an explosion of low-end models in December. This gives saic-gm-wuling, which has been under pressure for a year, a chance to breathe.

The overall decline of the auto market in 2019 is closely related to the contraction of low-end models. But in the last month, sales of low-end models began to pick up as the approach of the Spring Festival unleashed consumer demand in the third - and fourth-tier and urban and rural markets.

It can be seen from the development history of saic-gm-wuling that, in the era of explosive growth in the auto market, saic-gm-wuling rapidly achieves growth and volume expansion by virtue of the low-end auto market with higher cost performance. In addition to shenqi wuling hongguang, baojun's status as "shenqi" is constantly highlighted. Entering 2019, with the sharp turn of the auto market, saic-gm-wuling also ushered in the pain of transformation.

In April 2019, the new baojun brand was born out of the blue, aiming to differentiate itself from baojun through its younger and fashionable design and smart online label. Today, less than a year after its launch, the new baojun already has four models, but in terms of sales, the higher-priced new baojun can hardly match the volume of previous baojun branded products. This also reflects that, in the current situation where competition tends to be white-hot, it is also more difficult for auto companies to build hot style models.

Now, the original market of baojun brand is shrinking, and the new baojun brand cannot make up for the lost vacancy. Therefore, the total sales volume of saic-gm-wuling in 2019 is only 1.66 million, down 19.42% compared with 2.06 million in 2018. The industry believes that 2019 May be a turning point for saic-gm-wuling and most other automakers. In the next few years, it will be difficult for saic-gm-wuling to break into the sales scale of 2 million units again.

Beijing hyundai made the top 10, while saic dropped to sixth

Beijing hyundai broke into the top 10 in December with sales of 108,000 units, three months after its entry in August.

In fact, Beijing hyundai at the end of the year, also with the Spring Festival before the arrival of the car season. South Korean cars, led by Beijing hyundai, have yet to recover after being hit hard in the domestic market in 2017. In 2019, although Beijing hyundai streamlined its models and made efforts in the new energy sector, the new models contributed very little to sales as the market declined. At present, Beijing hyundai's average monthly sales of more than 10,000 only lead and festa.

In addition to the significant decline of saic-gm-wuling in 2019, saic also faces severe challenges.

In December, saic sold 124,000 vehicles a month, putting it in sixth place in terms of passenger car sales, down one spot from November.

Provided research analysis, thinks that in 2019 the saic gm is in the product strategy adjustment, at the same time of advancing in the direction of electrification, saic gm also have been busy to clarify the buick and Chevrolet brand area is lain between, between the adjustment of labor and industry environment continues to weaken, and uninterrupted trade friction between China and the United States, is the core factor of saic gm sales decline.

The auto market is expected to return to positive growth in 2020

In 2019, wholesale sales of narrow passenger cars closed with a year-on-year decline of 9.3 per cent. However, the csa predicts that the car market will emerge from the trough of 2019 in 2020 with a positive growth rate of 1 percent.

According to the analysis of csa, after 18 years of rapid growth since 2002, the domestic car market has accumulated a large number of car ownership. In 2020, with the country's poverty alleviation drive and the achievement of the goal of building a moderately prosperous society in all respects, people's income will increase, and people's aspiration for a better life will become a new goal. Therefore, the consumption structure of the automobile market will also usher in new changes, increasing the demand for replacement will continue to increase.

And these are the cornerstone of the return to positive growth of the auto market.

However, the industry is generally pessimistic about the direction of the car market in 2020. It is hard for the auto market to return to positive growth at least in the first half of 2020.