As the world's only top international auto show in 2020, the 16th Beijing Auto Show has become an excellent stage for major automakers to release key models and showcase leading technologies. Lamborghini is no exception. The world premiere of Urus' new matte paint special edition with full sincerity and adherence to family DNA has successfully ignited the passion of many media and audiences.

    Lamborghini Urus' new matte paint special edition made its world premiere at the Beijing Auto Show. Photo by Zhang Yu

    If it is said that the outstanding design ability, the persistence to the self-priming engine, and the strong power of Urus's new matte paint special edition with 610 horsepower (449 kilowatts) and 560 Nm peak torque, these are the external factors of this Italian super luxury car brand "Muscle" and "Armor", then in the exchange with Francesco Scardaoni, head of the Asia-Pacific region of Automobili Lamborghini, the reporter of Economic Daily-China Economic Net also learned that Lamborghini's inherent respect and care for every user.

Photo by Francesco Scardaoni, Head of Automobili Lamborghini Asia Pacific

    "Compared to global users, the most prominent thing about Chinese users is that they are all super enthusiastic and passionate Lamborghini fans-they are very happy to be part of the brand, and even our brand ambassador." Francesco said, " At the same time, they are also very clear about what car they are buying. They understand Lamborghini's brand story and technology, and are more professional customers. At the same time, we also find that the taste of Chinese customers has its own characteristics, especially when it comes to matching , They are more willing to choose some configurations that can express their personality and style. This is very important, indicating that customers have customized and personalized thinking."

    Francesco said that China's current economic growth rate is among the highest in the world, and the growth rate of the wealthy class is also among the highest in the world. In the future, there will be more and more elites in China who can afford a relatively luxurious lifestyle. "For these customers, what everyone is looking forward to is a new lifestyle experience, and we hope to meet customer requirements through marketing activities." He explained, "Overall, we hope to give customers an experience They are some unique and unforgettable experiences that they can't achieve by themselves and are difficult to buy with money. This is also the overall strategy and purpose of our marketing activities."

    "We have always been willing to listen to customer requirements. In terms of activities, we found that many customers prefer small, highly customized activities; in terms of services, they also prefer one-to-one customized services." Francesco Speaking of, "We will customize a series of activities to integrate driving activities and cultural activities, such as the China Giro parade, which can bring a very unique and unforgettable experience."

    "Customers like to meet and chat with people with common hobbies at such small events, share their enthusiasm, and even share some commercial business relationships and opportunities.'Being a member of a very niche family' is a customer The way I like it very much shows that they have the same attitude towards life.” Francesco said that for customers, they will feel that they not only bought a Lamborghini, but also opened the door to many new experiences and new worlds.

    According to Francesco, Lamborghini will also release new products in the near future, "We have never stopped the pace of new car research and development, everyone will wait for more than a month, Lamborghini will release a new super sports car that no one can match. "

    Talking about sales this year, Francesco said that although the overall growth of the Chinese auto market has been hindered in recent years, the level of user consumption has still increased, and it is now Lamborghini's second largest single market in the world. As far as Lamborghini is concerned, this year's market performance is not only better than 2019, but also higher than the performance of the overall market segment. The order collection volume is very satisfactory.

    "Of course, the specific production and delivery conditions were affected from January to September." Francesco said, "First, due to the epidemic, the factory was suspended for more than two months; after the resumption of production in May, it was also affected by many reasons. Suppliers have not yet fully recovered, and it took more than a month to achieve full capacity production. After the original delay, there was further delay... After we resumed production, the Asia-Pacific market put forward demand for the Italian headquarters. I hope to give priority to the production of China’s orders, and the headquarters also agreed, because China is the first country to recover from the epidemic, and the economy is recovering rapidly. Starting from the end of September, we will gradually increase the delivery volume. I believe that until the end of this period, The number of vehicles delivered will continue to increase."