Recently, a container full of car parts such as bumpers, headlights, wipers, and tires has been fully loaded and ready to depart from Ruian to Russia. This is the 9th car parts container issued by Ruian's "Car and Motorcycle Parts Window" platform this year.

　　"PKT AUTO PARTS" is created by Wenzhou Pakote Network Technology Co., Ltd. In August 2021, the enterprise became one of the first batch of enterprises to settle in the first phase of Dongxin Science and Technology Innovation Park. In the past two years, the "Window of Automobile and Motorcycle Parts" has fully connected the upstream, midstream, and downstream of the automobile and motorcycle parts industry in our city, as well as the collaboration of large, medium, and small enterprises, continuously opening up windows in new digital fields, and becoming a one-stop comprehensive service provider for the Ruian Automobile and Motorcycle Parts industry chain.

　　Overseas warehouse

　　Establishing overseas warehouses is an important step in promoting the professionalization and branding of comprehensive foreign trade services for automotive and motorcycle parts through the "window of automotive and motorcycle parts". Since May this year, the "Window of Automobile and Motorcycle Parts" has successively opened overseas warehouses in Russia, five Central Asian countries, and other places, with a usable area of 23000 square meters, further driving Ruian Automobile and Motorcycle Parts enterprises to expand their international market space.

　　The speed of cross-border e-commerce logistics delivery is an important factor affecting overseas buyers' purchases. According to Wu Shige, the founder of "Window of Automobile and Motorcycle Parts", in the past, it took consumers one to several months to receive orders from enterprises and then ship them from China. For small and medium-sized enterprises, the profit margin of goods is already limited, and they have to go through layers of intermediaries to increase prices, making it difficult to operate.

　　"Setting up overseas warehouses is an important way to connect the 'last mile' of cross-border logistics. With overseas warehouses, we can unlock greater profit margins for enterprises. Preliminary estimates show that profits can increase by 30% to 40%." Wu Shige happily stated that as the 'antidote' to the pain points of cross-border logistics, overseas warehouses have successfully avoided many drawbacks such as long direct cross-border package delivery time and high damage rates, helping enterprises save logistics costs Improve operational efficiency while providing overseas consumers with better and more convenient shopping services.

　　Signing and landing of Russian overseas warehouse cooperation project

　　At present, the number of "Window of Automobile and Motorcycle Parts" has exceeded 30000, including more than 1600 member enterprises, covering 80% of local automobile and motorcycle parts enterprises in Ruian. Among them, there are many small and medium-sized enterprises with relatively single product types and just starting foreign trade business. With overseas warehouses, these small and medium-sized enterprises who want to do cross-border e-commerce but are unable to meet the requirements of full container loading due to their small volume of goods can use "group shipping" to make small batch and high-frequency transportation possible, thereby enhancing the competitiveness of their products in foreign trade. In addition, scattered orders from small and medium-sized overseas buyers can also be centrally purchased through overseas warehouses to meet the minimum order quantity requirements of the factory and obtain lower product prices.

　　"Traditionally, cross-border e-commerce packages cross-border shipments based on orders, while overseas warehouses build a closed loop of local supply, which is equivalent to opening exhibition halls at the doorstep of foreign businesses to store 'food and ammunition' for small and medium-sized enterprises to explore overseas markets." Wu Shige explained that there are also many considerations on how to choose 'food and ammunition', and another important task of the 'window of automotive and motorcycle accessories' is to conduct market research, Prepare marketable products in overseas warehouses, assist overseas enterprises in product optimization, avoid inventory risks, and reduce stocking costs.

　　Overseas warehouse

　　For cross-border e-commerce enterprises, the most difficult thing to control is the end of the line delivery and services in overseas regions. This also means that cross-border e-commerce services only cover cross-border transportation links, which is far from enough. It is necessary to connect the entire logistics chain and develop localized overseas businesses. To this end, "Auto Parts Window" has established a service team in the location of its overseas warehouse, recruiting a group of overseas Chinese who can effectively communicate with suppliers in the local language and cultural background to assist in handling potential issues. In this way, after-sales services such as repair and return of goods can also be quickly resolved locally.

　　How can overseas warehouses further enrich their functions and upgrade their development? This is the question that "Window of Automobile and Motorcycle Accessories" needs to consider next. "We hope to build our overseas warehouses into exhibition and sales platforms for 'Ruian Manufacturing'. On the one hand, this will allow the procurement end to have a one-stop understanding of the automotive and motorcycle parts products of multiple manufacturers, without the need to run around and compare prices. On the other hand, it will also provide a good product exhibition platform for the enterprise end, allowing Ruian products to better enter the global market and create greater competitive advantages for Ruian automotive and motorcycle parts enterprise brands to go global." Wu Shige said.

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　　The "Window of Automobile and Motorcycle Parts" platform of Ruian was launched in 2018. After two iterations and updates, it has now included 543 automobile brands and 68231 models, covering 32 major categories of vehicles and more than 10000 automotive spare parts product data information. More than 50000 enterprises have settled in, including more than 1600 member enterprises, covering 80% of local automotive and motorcycle parts enterprises. The number of application download users has reached 600000, with a daily active volume of 100000.

　　Last year, "Window of Automobile and Motorcycle Parts" pioneered the creation of a VR panoramic factory display system, allowing VR technology to enter multiple enterprises such as Ruili, Baton, Huibolei, and Tiannafu, allowing domestic and foreign merchants to visit factories online without leaving their homes.

　　In addition, the Ruian Automobile Key Parts Industry Innovation Service Complex in the first phase of the East New Science and Technology Innovation Park also has an offline exhibition hall called "Window of Automobile and Motorcycle Parts", attracting more than 300 local automobile and motorcycle parts manufacturers to settle in, showcasing over 500 categories of automobile parts products, making the idea of "helping factories find customers and helping customers find factories" a reality, helping our city's automobile and motorcycle parts industry to compete in the "digital blue ocean" and achieve innovation and upgrading.