Toyota stated at a press conference that the hybrid version of the Land Cruiser will be sold in North America.

According to foreign media reports, Toyota released its first hybrid version of the Land Cruiser on August 2nd, which will be sold in North America and other key markets. Toyota's goal is to bring this high profit margin, iconic SUV back to the market.

Toyota stated at a press conference that the hybrid version of the Land Cruiser will be sold in North America. Toyota will also launch the new Land Cruiser equipped with gasoline or diesel power systems in other markets such as Europe or Australia.

Toyota Chief Technology Officer Hiroki Nakajima told the media that Toyota will comprehensively reduce its carbon dioxide emissions while meeting customer needs. He said, "We will provide customers with the cars they want

Toyota launches a hybrid version of the Land Cruiser

Image source: Toyota

Seiji Sugiura, an analyst at the Tokai Tokyo Research Institute, said that the Land Cruiser is a relatively large model, and for Toyota, its profitability is high, similar to that of an Alphard van. Sugiura said, "Although under the Toyota brand, the Land Cruiser and Elfa also have high profitability. If these models are sold under the Lexus brand, their profits will further increase

Toyota has revealed that the new Land Cruiser will be launched in Japan in the first half of 2024 and will enter the US market in the spring of that year. Toyota also revealed that the recommended retail price for the model in the United States will be around $55000.

Toyota stated that it will launch the new gasoline and diesel powered versions of the Land Cruiser in markets such as Western Europe, Eastern Europe, and the Middle East, and will launch a smaller version of the model in Japan in the winter of 2024.

This article is reprinted from Gaishi Automotive Information Network