The elimination race for new energy vehicles begins.

　　In March of this year, the price of the Feifan F7 was increased to 209900 yuan, which is a standard mid to large pure electric sedan. If you choose the car electric separation mode to purchase a car, the purchase threshold for the Feifan F7 will be further lowered to 145900 yuan.

　　However, this 64kWh lithium iron phosphate battery basic model, which costs 209900 yuan, will not be officially launched until the second half of this year. Perhaps Feifan Motors can wait until the second half of the year, but other car companies may not be able to wait until that time.

　　For example, in these two days, Jihu Automobile and Landu Automobile respectively released new models and new rights.

　　Among them, Jihu Automobile has launched a predecessor model priced at 329800 yuan, which is equivalent to the previous Jihu Alpha S Hi high-end version priced at 429900 yuan, but the price has been "lowered" by 100000 yuan. Moreover, the difference between the actual purchase price of the HI version purchased by users and the price of the new version will be directly refunded in full.

　　The Lantu Chase, which was officially launched at the Shanghai Auto Show on April 18th, originally planned three versions, but after one month, the model configuration was simplified to two versions: the standard range version and the long range version. And the 72000 yuan optional package is available for a limited period of time, with a price of 0 yuan, which is a free option, equivalent to adding without adding any price.

　　The above signs indicate that traditional manufacturers have finally awakened to market trends and market capacity after being preempted by new forces in car manufacturing. Especially the newly built national teams represented by the aforementioned automakers, such as Automobile Zhiji, Feifan Automobile, Dongfeng Landu, Beiqi Jihu, Changan Avita, etc., are now actively welcoming changes.

　　In fact, compared to the first batch of car building new forces that began to ferment in 2015, the new forces of the national team only started arriving late in 2018. On one hand, it is the endorsement of internet technology enterprises, and on the other hand, it is the background of traditional fuel vehicle business. There is a huge difference between the new forces of car manufacturing and the new forces of the national team from the starting point.

　　However, in the era of electrification, these cross-border new forces in car manufacturing are clearly more able to grasp the market trend and operational mechanisms, and have faster research and development speed in software development and intelligence. And this is precisely the disadvantage of the national team, which lies in its large brand base, reliable quality products, and stronger hardware strength.

　　The automotive industry is another long-term undertaking. For traditional car companies, they obviously have more experience in long-term battles. But now the new forces of car manufacturing and the new forces of the national team have come to a stage of confrontation. At this stage, how can the new forces of the national team step onto the stage of mainstream electrification.

　　If the national team of newly built cars really feels the pressure, it still comes from the huge pressure in the car market this year. Firstly, brands such as Feifan, Zhiji, Lantu, and Jihu had basically laid out at least two products by the end of last year. Compared to car companies such as NIO, Ideal, and Xiaopeng in terms of product quantity, there is a certain gap.

　　Of course, the difference in product quantity is only one aspect, and the real pressure comes from the slow growth in sales. The best sales data among the four brands mentioned above is Lantu Automobile, which sold a total of 9021 new cars from January to April this year. Even if not compared to 'Wei Xiaoli', even Wenjie is 5000 vehicles higher than Landu.

　　After the rapid development of the new energy vehicle industry in recent years, the elimination race in the new energy vehicle market has begun to intensify. Changan Automobile Chairman Zhu Huarong once stated that in the next 2-3 years, it is conservatively expected that 60% -70% of brands will face shutdown and transformation. Even Tesla CEO Elon&Middleot, who is far across the Pacific; Musk also predicts that many companies will go bankrupt in the next 12 months.

　　From the overall data of the new energy vehicle market, it can also be seen that although the new energy vehicle market still maintains a high growth trend, the year-on-year growth rate has begun to slow down, which to some extent has put pressure on many new energy vehicle brands and led to differentiation.

　　Among the new car manufacturers, Xiaopeng, Zero Run and other car companies have all experienced varying degrees of decline. Of course, traditional car companies' new energy vehicle brands have also performed well. For example, brands such as Jikron and Avita have gradually gained market recognition through differentiated methods such as product, tone, and marketing.

　　If we look beyond the brand level and from a broader perspective. The difficulty in making profits for new energy vehicle companies is a common phenomenon in the industry. Currently, almost all vehicle companies that only produce new energy vehicles are in a state of loss. In comparison, the current difficulties faced by the newly built national team, which relies on large groups, may only be temporary.

　　They not only have a continuous source of funding, but also share the advantages of their parent company's vast manufacturing system and supply chain, which is the foundation for their survival. However, the disadvantages of these car companies are also very obvious. For example, the fixed mindset of state-owned enterprises, language that is not market-oriented enough, and communication methods in the new era are all areas that need improvement.

　　'Surviving' has become a buzzword among the founders of new energy vehicle companies this year, and it is not just the national team of new car manufacturers that is feeling the pressure. Old car manufacturers and new forces cannot rest assured. Recently, Li Bin, the founder and CEO of NIO Auto, stated that if only 10000 vehicles could be sold every month, he and CEO Qin Lihong would have to go out and look for jobs.

　　And a new round of knockout rounds has begun, with second tier new power car companies such as Weima, Aichi, and Tianji constantly exposed various operational crises after failing to achieve large-scale sales and hematopoietic capabilities. After this round of reshuffle, it is no longer important how many new car making forces can ultimately survive, but rather how existing car companies can "survive like livestock".

　　As the saying goes, the automotive industry is a large-scale, huge capital, and high-tech barrier industry. Under such a premise, even with the support of a powerful parent company, the newly built national team is not completely free to take. Only by achieving breakeven can we survive in the fiercely competitive market.

　　In September 2021, Ping An Securities released a research report stating that it is expected to require an annual revenue scale of 80 billion yuan to achieve breakeven. Car companies, including the National Team of New Car Manufacturers and the New Forces of Car Manufacturers, can calculate how many cars they sell annually based on their average bicycle price?