Since 2023, the domestic new energy vehicle market has remained stable despite the decline of subsidy policy and the impact of obvious market price fluctuations. Data shows that in the first quarter, the cumulative sales of new energy vehicles were 1.586 million, a year-on-year increase of over 20%, and the market share reached 26.1%. In contrast, in the first quarter, the overall sales of automobiles were 6.077 million units, a year-on-year decrease of 6.7%.

　　In this context, high-end new energy brands have begun to exert their efforts and are targeting the mid to large pure electric market. Among them, Lantu Automobile has launched the pursuit of light, with the intention of creating a new benchmark for Chinese luxury and further enriching the product matrix; Polestar has launched the Polestar 4, a new type of coupe SUV, hoping to further open up the market; NIO has launched the 2023 ET7, adding models with a range of over 1000 kilometers, laying the foundation for the brand to achieve "NIO 20000".

　　Enriching Product Matrix and Pursuing Light to Create a New Benchmark for Chinese Luxury

　　On April 18th, Lantu's first sedan, the Chase Guang, was officially launched, with three new models available for a price range of 322900 to 432900 yuan.

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　　In terms of appearance, Lantu Chasing Light inherits the design philosophy of "Kunpeng of Heaven and Earth", with the design concept of "light and shadow aesthetics", and adopts organic surfaces, allowing the entire vehicle to burst out with a natural curve beauty; The body and interior colors are based on the twelve hour color scheme, showcasing unique Chinese luxury characteristics and heritage.

　　In terms of interior, the new car's cabin is 1940 millimeters long, paired with a panoramic canopy, 14 Dana speakers that surround the entire car, 128 color infinitely adjustable global breathing atmosphere lights, and all seats are equipped with heating, ventilation, and massage functions, creating a luxurious and comfortable mobile living space for users.

　　In terms of power, the new car is equipped with dual permanent magnet synchronous motors in the front and rear as standard, which can produce a maximum power of 375 kW and a peak torque of 730 Nm. The acceleration can reach 3.8 seconds at zero hundred degrees, and the top speed can reach 210 km/h.

　　Before the launch of the Chase Guang, Landau Motors laid out FREE and Dreamer in the SUV and MPV fields, respectively. Both models offer extended range and pure electric power, and have received certain market attention. According to data, the delivery of 3027 Lantu cars in March was more than double the same month on month growth rate. The launch of Lantu Chasing Light further enriches the brand's product matrix and aims to create a new benchmark for Chinese luxury, which is expected to become a new growth point.

　　Lu Fang, CEO of Lantu Automobile, stated that as the first model to be launched after the brand's facelift, Lantu Chase Light perfectly integrates Chinese aesthetics with modern technology, combining sports and elegance. It will create a new benchmark of Chinese luxury with the ultimate product strength, bringing users a charming and high-quality electric travel experience.

　　The new species of coupe SUV, Polar Star 4, is expected to boost brand sales

　　On April 18th, Polestar's pure electric high-performance coupe SUV, the Polestar 4, made its global debut, launching six new models with a price range of 349800 to 533800 yuan.

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　　In terms of appearance, the Polestar 4 has for the first time turned the key elements of the Polestar Concept car into reality, with a low front end, hidden door handles, through type plain glass frameless doors, optimized airflow design for the rear wing and tail lights, all forming the aerodynamic design; The split dual blade headlights with millimeter level precise illumination complement the front polar star logo with backlight function.

　　The interior and materials of the Polar Star 4 are all centered around the theme of "soft fiber technology", using many new materials, including Tailored Knit woven fabric customized from 100% recycled PET and MicroTech bio environmentally friendly fabric. In addition, the new car is equipped with a 10.2-inch digital instrument cluster, a 15.4-inch horizontal center console screen, and a 14.7-inch W-HUD high-definition head up display system.

　　In terms of power, the Polar Star 4 offers two battery packs, 102 kilowatt hours and 88 kilowatt hours, corresponding to the long range and standard range versions of the vehicle. Among them, the dual motor long endurance version can output 400 kW peak power and 686 N · m maximum torque, and can achieve a maximum range of 631 kilometers under CLTC conditions.

　　As a "global brand" in the electric vehicle era, Jixing has established "leading the industry to develop in a more sustainable direction and helping the industry achieve the goal of carbon neutrality earlier" since its inception. Since its listing, Jixing 2 and 3 have been favored by consumers. According to data, in 2022, the global sales of Polar Star were approximately 51500 vehicles. The Polar Star 4 launched this time has opened up new segmented markets, adding vitality to the brand and is expected to further drive sales growth.

　　Thomas, CEO of Jixing Motors? Thomas Ingenlath stated: On the Polestar 4, we adopted a fundamentally different approach to coupe SUV design from the past - not just simply adding a sliding back roof to traditional SUVs, but completely reshaping the roof curve because the former sacrifices headroom and comfort for rear passengers. In contrast, as a new species of coupe SUVs, the Polestar 4 can provide excellent luxury comfort experience for rear passengers

　　New Growth Range Edition 2023 ET7 Boosts "Twenty Thousand"

　　On April 18th, the 2023 NIO ET7 was officially launched, with a total of three new models available, priced between 458000 and 536000 yuan.

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　　In terms of appearance, the new car is built by the NIO ET Preview concept car, adopting a minimalist style. The front cabin cover is designed with raised ribs on both sides, and the narrow and long integrated LED headlights and daytime running lights are integrated into a closed front X-Bar design. Combined with the lower trapezoidal air vents, the overall design is simple and avant-garde.

　　In terms of interior, the new car is decorated with renewable wood trim panels, and the entire series comes standard with a dome shaped glass roof, Microfiber microfiber ceiling, a 12.8-inch central control screen, a 10.2-inch instrument cluster, and a HUD head up display; Surrounding waterfall atmosphere light with 64 adjustable colors.

　　In terms of power, the new car adopts the NT2 second-generation high-efficiency electric drive platform, equipped with a combination of permanent magnet before 180 kW and induction motor after 300 kW. The comprehensive power is 480 kW, the peak torque is 850 Nm, and the zero acceleration time is 3.9 seconds. It is worth noting that the 2023 NIO ET7 has added a 150 kilowatt hour battery pack, with a range of over 1000 kilometers under NEDC conditions.

　　As a leading enterprise in the new automotive industry, NIO has made steady progress since 2023. Data shows that in the first quarter of this year, NIO Automobile sold a total of 31000 vehicles, a year-on-year increase of 20.46%, and the monthly average sales reached the level of 10000 vehicles. The 2023 NIO ET7 not only optimizes its appearance and interior, but also effectively solves mileage anxiety with the new growth range version. The new car is also an important part of NIO's sales growth. Li Bin stated that by July this year, 8 models of NIO will be on sale simultaneously, with monthly sales ranging from "NIO 10000" to "NIO 20000", only passing the pass line.