Is it based on new energy for off-road use or adding electricity to off-road use? "Said Liu Yanzhao, CEO of Tank Brand

　　Tank Brand CEO Liu Yanzhao

　　At this year's Shanghai Auto Show, the tank 400 Hi4-T was launched for the world's first time for young and cutting-edge audiences. At the same time, the tank has released a newly upgraded off-road super hybrid architecture, Hi4-T. The first mass-produced model under the Hi4-T architecture, the Tank 500 (parameter | image), has also started global pre-sales.

　　"To do off-road, we really need to work hard, and we can't just do concept frills", said Chen Siying, CEO of Wei Brand and general manager of tank brand marketing. "Tank brand has 32 years of off-road vehicle manufacturing experience of Great Wall Motor. In China, no one knows how to build off-road vehicles better than Great Wall, which is our biggest advantage."

　　In the future, tanks will gradually promote full matrix products such as Tank 700 Hi4-T, accelerating the brand's new energy transformation.

　　Taking the "Off road+New Energy" Route

　　Within two years of listing, 230000 units were sold, accounting for 60% of the market share of China's off-road vehicle market. Tank has become one of the most successful auto brands of Great Wall Motor in recent years.

　　Under the technological route of "off-road+new energy", the Hi4-T tank off-road super hybrid architecture has emerged. At present, the Hi4-T architecture is the most suitable technology route for the off-road vehicle category at the current stage

　　As a hybrid architecture, this architecture can achieve sustainable strong power output and precise intelligent energy management, allowing for only an increase in off-road performance without a decrease in off-road scenarios.

　　Taking the tank 500 Hi4-T as an example, it adopts a parallel mode of oil and electricity, and the two power modes of oil and electricity can be freely matched and seamlessly connected, achieving real-time complementary advantages. The power experience is also more powerful, agile, and smooth.

　　Liu Yanzhao said, "The motor can continuously output for 10-12 seconds, and once it reaches 15 seconds, thermal protection will occur. However, in climbing scenarios, it is easy to decay to only 50% of the output power, which may lead to serious accidents

　　Wei Brand CEO and Tank Brand Marketing General Manager Chen Siying

　　For new energy off-road vehicles, apart from motor attenuation, there are currently no new energy brands that can achieve rapid energy replenishment in unmanned areas, which leads to significant problems during off-road travel. Keeping the engine in a near optimal thermal efficiency operating range while meeting the energy consumption and safety requirements of off-road travel is our interpretation of the off-road new energy technology route, which is the Hi4-T architecture

　　In terms of precise intelligent energy management, the Tank 500 Hi4-T adopts an energy recovery strategy that is highly compatible with the power system. The energy conversion system can achieve millisecond level response, and the redundant power of the engine can be converted into electrical energy at any time. In addition, it is equipped with an intelligent SOC strategy, which can be tailored to the needs of urban, cross country, off-road, discharge and other scenarios, and can be adjusted independently based on one's own habits and differences.

　　In the future, the entire tank series will have Hi4-T versions. Liu Yanzhao said, "Off road vehicles are not jumping and bouncing technology, they must be based on reliability. We cannot joke about the user's life, and when doing off-road work, we must ensure reliability

　　Creating Tank Culture and Chinese Off road Culture

　　In addition to research and development technology reserves, tank brands also hope to collaborate with users to create off-road culture that belongs to China.

　　Through joint creation with modification brands such as Yunliang, Dinghuo, and Chaojing, Tank has brought co creation products such as Fenglin Tieqi, Tieqi 02, and Cyber Knight, aiming to drive the Chinese modification trend. As of March, the total number of registered users of Tank APP has exceeded 2 million.

　　In March, the tank launched its user brand "TANK LIFE Tank · Burning Life", which focuses on three major areas: products, channels, and services, achieving personalized upgrades, and deeply interacting in nine fields such as camping, climbing, and photography to create a global ecological co creation platform.

　　And behind this is the high recognition of tank culture among tank drivers. According to the "March 2023 Automobile Preservation Rate Report" compiled by the Automobile Circulation Association, Tank 300 has been among the top domestic brand SUV preservation rates for several consecutive months.

　　Eyes on 'Marching Global'

　　At the beginning of its birth, the tank brand carried a global genetic heritage.

　　Last July, Tank 300 made its first overseas launch in the Middle East region and officially made its debut in Australia in December.

　　In March of this year, the Tank 500 also embarked on an international journey and opened pre-sales at the Bangkok International Auto Show in Thailand. In the global off-road vehicle market, the sales of tank brands have risen to 6th place, while the sales of Tank 300 rank third in the global off-road vehicle sales.

　　Liu Yanzhao said, "We will not be satisfied with this. Tanks will combine with overseas market planning to build a global user ecosystem for tanks. It is expected that 30 overseas car owner clubs will be established this year, covering Southeast Asia, the Middle East, Australia, Russia and other regions. We will regularly organize cross-border exchange activities between domestic and overseas user clubs to help China's off-road culture go global