The "ice cream" event at the MINI booth of the Shanghai Auto Show is continuing to ferment.

　　According to news from the financial industry on April 20th, BMW AG (BMWG) in Germany fell more than 3% in European stocks. BMW closed at 10.378 billion euros yesterday and fell as low as 100.48 yuan in the session today. As of March 31, BMW had 655 million outstanding shares, with a market value of 2.16 billion euros (approximately 16.3 billion yuan) evaporated.

　　According to videos reported by the media, at the BMW MINI booth at the 2023 Shanghai Auto Show, staff were suspected of treating Chinese and foreign visitors differently when distributing ice cream. From the video, two Chinese girls were asking for free ice cream at the BMW MINI booth, but BMW staff directly refused and said that the ice cream was gone. When a foreigner came to inquire about the ice cream, BMW staff not only had a friendly conversation with him, but also took out the ice cream and proactively told the foreigner how to eat it. When someone was caught filming, a BMW male staff member had eye problems and quickly picked up the incubator containing ice cream.

　　After the release of this video, it quickly ignited netizens' emotions, and many consumers angrily criticized BMW for treating Chinese and foreign visitors differently. In response to this incident, on the afternoon of the 20th, @ MINI China released a Weibo statement explaining that the "Shanghai Auto Show Live Gift Sweet Pet" event was originally intended to send a sweet gift to friends of all sizes who were visiting the exhibition. Due to the lack of meticulous internal management and staff negligence, everyone was unhappy. We will review ourselves and improve management, strengthen internal training, and strive to provide good services and experiences for every friend.

　　But the incident escalated, and on April 21st, another apology was issued, stating that "due to the Shanghai Auto Show incident, MINI has taken up public resources. The official of MINI once again deeply apologizes for the negative experience and mood it has brought to everyone

　　There are media reports that the head of MINI's China marketing department has been transferred due to this incident, but the consequences caused by this matter are difficult to recover in a short period of time. A small box of ice cream has put BMW on the hot search list, which BMW probably never dreamed of, and this may also overshadow its sales this year.