In recent years, with the opening up of the policy of lifting the ban on pickup trucks, pickup trucks have gradually become a "popular model" in the automotive segmented market. Not only have car companies started to enter the pickup truck market, but the proposal proposed by Lei Jun at this year's two sessions to "open up pickup trucks to enter cities, equivalent to passenger car management standards" has also sparked speculation in the industry that Xiaomi will enter the pickup truck industry. Various signs indicate that pickup trucks will usher in a true spring in the domestic market. When it comes to domestic pickup trucks, it's inevitable to mention Jiangling.

　　On March 20th, the new pickup brand of Jiangling Motors, Jiangling Avenue, was officially launched, along with a new technology architecture platform and new pickup products. Looking back at the thirty years of deep cultivation of Jiangling pickup trucks in the market, it can be said that the development of the pickup truck market is a vane, leading the trend of the pickup truck market. The arrival of Jiangling Avenue has taken pickup trucks to another height.

　　It is reported that within just two hours during the live broadcast of the Jiangling Avenue press conference, nearly a thousand users booked a test drive in the background, and the attention was directly boosted. From the information currently released, Jiangling Avenue does have many disruptive advantages compared to ordinary pickup trucks. Next, let's take a look at the unique skills of Jiangling Avenue.

　　Must Kill Skill 1: Adaptability and Expandability for the Whole Scene

　　At the press conference, Jiangling Avenue pioneered the definition of pickup trucks as PUV, which stands for Probability Unique Vehicle. Dadao explained it as a car full of infinite possibilities exclusive to your lifestyle. As a pickup truck full of infinite possibilities, Jiangling Avenue's first commercial, passenger, and off-road versions fully cover the mainstream users of commercial practical work, quality enjoyment, and free off-road driving, accurately meeting the needs of different users.

　　In order to make the vehicle more adaptable to all scenarios, Da Dao not only provides ten reserved interfaces for modification and six aircraft buttons, but also leaves a variety of possibilities for vehicle modification, from the rooftop spotlights to the front winch, to the auxiliary fuel tank, to meet the needs of off-road enthusiasts in different scenarios. The launch of the industry's pioneering Da Dao Magic Box has filled Da Dao pickup trucks with greater imagination space and led users to explore the infinite possibilities of life.

　　The Da Dao Magic Box is based on the 1+N concept, making the pickup truck rear bucket no longer a simple cargo box, but a creative space that can achieve more possibilities for expansion. Users can customize and high-frequency driving scenarios by designing sealed covers above and on both sides of the cargo box, and selecting built-in modular space components to achieve free combination based on different scenarios such as fishing, camping, and crossing, One car can meet the diverse needs of users.

　　Must Kill Technique 2: Industry Leading Hard Core Performance

　　Based on the globally leading technology architecture platform - Patrol Architecture, Jiangling Avenue pickup trucks have brought industry-leading hardcore performance to users. The FEU 2.3T gasoline engine and PUMA 2.3T diesel engine equipped on the main road always have online power, bringing a strong performance experience. The 2.3T gasoline engine is equipped with a new turbocharging system, which is full of power. The 2.3T diesel engine performs equally well, with a responsive throttle and a strong sense of push back. It has a leading fuel consumption level among pickup trucks in the same class, with a fuel consumption of only 7.8L per 100 kilometers.

　　In addition to power, the playability of a pickup truck is mainly reflected in its chassis configuration and off-road strength. The chassis of the Da Dao pickup truck adopts double wishbone and multi link suspension, and for the first time, Watt link technology has been applied to domestic pickup trucks. On bumpy roads, it can reduce the lateral sway of the vehicle by 90%, making a qualitative leap in the driving experience; The suspension stroke of 220mm is the best in the same class, and with nitrogen shock absorbers, the body height can be increased by another 2 inches, fearless of bullet holes, bringing full level off-road fun. The frame of the Avenue adopts key structural welding and punching technology for the first time, with a precision of 30% better than the industry level for hard points; The longitudinal beam rolling forming square steel technology has a cross-section of up to 182.3 millimeters, and the bending and torsional stiffness of the frame is increased by 10%. The chassis performance is more compact and thick, providing a solid guarantee for users' every conquest. The powerful chassis and chassis lay the foundation for the vehicle's handling and stability, and are matched with off-road tools such as all terrain management system, tank turn around, crawling mode, and three lock function. These areas that the off-road "old guns" like to conquer have little pressure on the main road.

　　In addition, the ultrasonic depth detection technology equipped on the main road endows the new car with the ability to "amphibious" operations. It is also equipped with a 540 degree transparent chassis. Through the ultrasonic detection of the left and right wading radars and the image transmission of the front-end camera, users can understand the depth of unknown water bodies 3 meters in advance, allowing them to venture into dangerous shoals and dare to step on waves.

　　But the surprises brought by the Avenue go beyond that. The first unmanned locomotive interconnection function equipped by domestic pickup trucks can be used for multiple scenarios such as drone pathfinding, accompanying flight, photography, and backtracking through voice control in the car, opening up the sky's eyes for users for the first time and further expanding their exploration boundaries. With the support of multiple hard core black technologies, Da Dao can take you almost anywhere to enjoy "poetry and distance".

　　Game 3: Benchmarking the Comfort and Intelligent Experience of Passenger Cars

　　When the trend of using and high-end pickup trucks is unstoppable, and major car companies are striving to win the race track, Da Dao pickup trucks are the first to show everyone the correct way to open up the era of pickup trucks.

　　Firstly, in terms of exterior design, the Avenue adopts a hardcore aesthetic that is extremely pure and easy to handle. The massive and upright horizontal front grille can provide the purest hardcore style, and the streamlined light and shadow body design is more dynamic. The square matrix headlights, combined with the LED light strip above the grille, are highly recognizable, bringing a more avant-garde fashion atmosphere and more in line with the aesthetic trend of consumers in the new era.

　　In terms of interior, the dual tone and simple interior of the Avenue pickup truck has overturned the traditional impression of the pickup truck interior, and both the design style and texture are comparable to some high-end passenger car models. The center console of the new car is extensively wrapped in leather, decorated with chrome plated materials and piano paint materials; The D-shaped steering wheel is sporty and fashionable, with four panels of design interspersed with different materials, making the originally stable and mature style agile and lightweight; The ball head design with aircraft gear lever style provides excellent grip and a sporty atmosphere. The front of the electronic gear lever in the central control area adopts a flat design for easy placement of mobile phones. It is not only equipped with a USB charging interface, but also has a wireless charging logo, allowing for wireless charging.

　　In addition, the interior space of the main road also has significant advantages. The large storage compartment on the passenger side is more convenient for daily use, allowing for easy storage of daily belongings; The second row seats adopt a super large elevation design, with space comparable to SUVs and a more comfortable ride; The seats can also be folded down in a flexible ratio, further enhancing the storage space inside the car.

　　In the era of pickup truck use, of course, the blessing of intelligent configuration is indispensable. Under the empowerment of the new generation iDEA electronic and electrical architecture of the Sky Patrol Architecture, the Avenue Pickup is far superior to its peers in intelligent driving, intelligent cockpit, and intelligent internet connectivity.

　　In terms of intelligent driving, Jiangling Avenue pickup trucks are equipped with over 20 L2+intelligent driving assistance functions that are leading in the pickup industry, including TJA traffic congestion assistance system, ICA integrated adaptive cruise control, ELK emergency lane keeping, and DCLC lane change assistance, providing users with a more intelligent and convenient driving experience; In terms of intelligent cockpit, the 12.1-inch large rotatable high-definition display screen is equipped with various applications such as iQiyi, Himalayan Radio, and in car KTV, coupled with 10 high-quality surround sound systems, allowing users to enjoy home cinema like travel time at any time. At the same time, its voice recognition function is extremely powerful, with a recognition accuracy of up to 95%, which can accurately recognize and execute commands, and can understand your needs and ideas like old friends, More advanced intelligent configurations such as facial recognition and fatigue monitoring bring an ultimate intelligent experience; In addition, the intelligent networking system of Da Dao can provide users with thoughtful services 24/7 through predictive services, intelligent customer service, and online experts, serving as the full-time butler of users. The rich intelligent ecosystem can achieve remote upgrades of multiple software, bringing in commonly used and new vehicle tests.

　　As the first product series under the Avenue brand, the three new cars unveiled this time not only meet users' full range of driving needs, but also have great sincerity in off-road configuration, appearance and interior, intelligent technology, and other aspects. Their comprehensive and outstanding performance will reshape the pickup truck market pattern. It is reported that the new car will officially start pre-sale during the Shanghai Auto Show in April.

　　It is worth mentioning that currently, blind bookings have been opened for both the Avenue Passenger Edition and the Avenue Commercial Edition. From March 29, 2023 to April 17, 2023, through the official website of Jiangling Pickup, search for Jiangling Ford Commercial Vehicle Mall or Jiangling Zhixing through WeChat mini program, contact local dealers to scan the QR code for blind booking on the main road and pay a deposit of 99 yuan, and you can enjoy six luxury gifts: three priority benefit packages including priority tasting, priority pick-up, and priority "Tongdao Zhongren" activity benefits, as well as direct pre-sale luxury gifts, 500 yuan JD card 1: Three exclusive pick-up kits, including the 18th Avenue passenger edition boutique car model (distributed in order of order in July). Interested friends can place an order in advance and lock in the gift.