"The Milky Way was enlightened last night and spread all over the universe." Where is the upward boundary of Chinese cars? This time, the lucky answer is that there is no limit, "piercing the sky".

　　On the evening of February 23, the new high-end new energy series of Geely brand - "Geely Galaxy" was officially released.

　　As a series of electric products with a brand new logo, "Galaxy" has become the beginning of the second phase of Geely's upward value, and is also defined as the new intelligent starting point of Geely's ecological evolution. In the next two years, Galaxy will launch seven new products, including hybrid L series and pure electric E series, focusing on the SUV and car market.

　　The focus of this press conference is not only on Galaxy, but also on unveiling the layout of Geely's "integration of heaven and earth" in the new energy track. The satellite, intelligent computing center, self-developed distributed operating system, Raytheon hybrid engine, and even the Meizu 20, which shows a tip of the iceberg in the poster, make Geely's closed loop in electric intelligence truly close.

　　But under the halo, many questions behind the Milky Way need to be answered. For example, in Geely's huge product matrix, can it accommodate Galaxy, which is positioned as "medium and high-end" pure electric? There are brands such as Geometry and Krypton. How can Galaxy improve its differentiation?

　　How does "the Milky Way" roll up?

　　Since the beginning of the year, Tesla's price cut has been enough to alert Chinese brands. This is also a prediction for 2023, and the domestic car market is bound to usher in a price war. In the big shuffle, are Chinese brands passive or active? As Gan Jiayue, the president of Geely, raised a grand question. What trends and laws will the new energy market follow?

　　Standing at the crossroads of the market, Geely decided to meet the challenges brought by the big environment with a new sequence. Lucky Galaxy is also born for this. Contrary to industry speculation, Geely Galaxy is not a brand new brand, but belongs to Geely's new energy product system. Gan Jiayue stressed that Geely Galaxy "only makes high-value new energy vehicles".

　　The Galaxy series is divided into two major routes. L is the main long-endurance PHEV of the hybrid electric series. It adopts the Geely Galaxy intelligent "hybrid electric" architecture, covering A0 to B intelligent hybrid electric products. E is a pure electric series, covering the intelligent pure electric products from Class A to Class D. According to Fan Junyi, general manager of Geely Auto Sales Company, Geely Galaxy is positioned in the middle and high-end market of 200000 to 300000 yuan.

　　Among them, the first electric hybrid SUV Galaxy L7 and the first electric hybrid sedan Galaxy L6 of Geely Galaxy series will be delivered in the second and third quarters of this year respectively; The other three belong to the smart pure electric E series. The first pure electric product E8 will be delivered in the fourth quarter of this year, and other models will be launched after 2024.

　　First of all, the new logo of Galaxy series will be unveiled. Compared with independent development, this LOGO is more like an inheritance. The GEELY shield logo is reconstructed into an array of six rounded rectangles. Colleagues who provide intuitive visual experience of new energy also retain the design elements of Geely family.

　　After the launch of Galaxy, the product composition of Geely has gradually become clear, and the three sub-series product matrix is clear. The "lucky star" product series will be formed by China Star, Bo Series, Colorful Series and Imperial Series; The geometric brand returned to Geely, focusing on the mass market of 100000 yuan; In the medium and high-end hybrid market, LinkedIn occupies a position; The Galaxy series will focus on the high-end new energy market and the automobile market of 150000 to 300000 yuan; High-end electric vehicles with more than 300000 yuan are the home of Krypton.

　　In terms of the new energy of the whole group, eight brands, namely Geometric, Linke, Geely, Krypton, Ruilan, Volvo, Smart, and Lutes, claim to have launched a multi-line attack on the technical routes of pure electricity, hybrid, power exchange and methanol. Among them, Ruilan, which cooperates with Lifan, belongs to the power exchange brand, and its core is the travel market. Smart and Radar both focus on market segments, while Lucent is a super model that supports the Group's upward movement.

　　According to the longitudinal analysis, Geely still lacks a strong brand layout in the mainstream market of new energy household between 150000 and 300000. In order to make this biggest cake, Galaxy integrates all the powerful technologies in Geely's new energy field.

　　At the press conference, the first one to appear was the positioning low center of gravity wide-body electric sedan, the Geely Galaxy prototype car - "Galaxy Light". In addition to the avant-garde design, the new car also integrates intelligent hardware such as micro antenna, camera, laser radar, streaming rearview mirror, UAV, etc. into the car body.

　　It is worth mentioning that the "low orbit satellite antenna" is integrated into the sky by the Milky Way Light, which shows the possibility of the Geely satellite. On this concept car that is close to mass production, Geely can be said to show all its front-end technology.

　　The SUV is the model that really serves the sales of Geely. After the L7 of the hybrid series appeared, Geely first emphasized safety. Geely said that the Galaxy "Shendun Battery Safety System" not only prevents the spontaneous combustion of the battery cell, but also has built a complete set of battery-based "no blind zone" safety protection system that integrates the architecture, vehicle, intelligent control, and cloud. It can ensure the safety of the battery pack and battery module and other systems through eight shields, such as the architecture of the ten-grid patent, vehicle cage protection, fast charging security, and BMS 3.0 battery doctor intelligent control system.

　　In addition, the Shendun battery safety system is the first in the industry to penetrate into the cell level to prevent radiation safety, avoiding the harm of electromagnetic radiation to human health. The damage of electromagnetic radiation to human body is included in the battery safety design, which is the first safety system in the industry to provide data verification by professional medical team.

　　Raytheon electric hybrid engine "8848" is equipped with a new generation of Raytheon electric hybrid engine B-Plus, which has the highest thermal efficiency of 44.26% of the world's mass production vehicles. In addition, the Raytheon hybrid engine, whose thermal efficiency will exceed 46%, is in the verification stage. In terms of performance, the Raytheon Electric Hybrid 8848 three-gear variable-frequency electric drive has been upgraded, and the comprehensive power of the two-wheel drive has reached 287kW. A super performance version with a comprehensive power of 488kW will be released later.

　　The newly launched operating system Galaxy NOS, coupled with Qualcomm Snapdragon 8155 chip on L7, is undoubtedly another internal roll-up of the A-class car market. By deploying a stronger information security protection core at the bottom of the architecture, the system deploys the national secret algorithm in the self-developed chip, significantly improving the ability of user privacy protection. Through the connection with the new voice engine at the system level, it brings users an interactive experience of more accurate recognition, full scene visibility, and millisecond response.

　　How does the "heaven and earth" land?

　　As a major press conference to show the determination of transformation, Geely not only displayed the technology in front of the platform, but also emphasized the first self-built cloud in the automobile industry - Geely Smart Computing Center. As an intelligent technology base, the empowerment of the center has increased Geely's overall research and development efficiency by 20%. The total cloud computing power has reached 8.1 billion times per second, which can meet the concurrent computing needs of 3.5 million online vehicles.

　　The calculation time of single test data can be completed within 1 second at least. Its role is very significant in research and development. In terms of intelligent driving, the training speed of Geely intelligent driving model under the support of intelligent computing center can be increased by more than 200 times, and the research and development training of 1000 intelligent driving models only takes 8 hours.

　　Jumping out of a single technological innovation, Geely has demonstrated its "heaven and earth" ecosystem, which has been laid out for many years. Satellites, chips, mobile phones and other businesses are all based on cars. All work is carried out around the business. The ultimate goal is to strengthen the scientific and technological ecosystem, build the core competitiveness of cars, and build a technological moat.

　　In addition to intelligent driving, cabin experience and battery cloud monitoring, Geely can also connect every smart electric vehicle to the satellite internet and become a "super smart terminal" connecting everything. There is not much room for imagination.

　　For example, in the field of intelligent driving, the "heaven and earth" version of Galaxy intelligent driving scheme based on Geely satellite will be launched soon. At present, when the Galaxy Smart Drive cruises at 90km/h, it can stop in time when facing a stationary target. Geely Smart Computing Center can simulate 100000 kilometers of intelligent driving behavior training in one day, and meet L3 global certification standards in combination with the professional test field of intelligent Internet connection and the actual road test.

　　The centimeter-level satellite high-precision positioning module independently developed by Geely has passed the vehicle gauge certification. By integrating Geely satellite communication, navigation and remote sensing technology, this technology can achieve accurate positioning and never lose contact. It is expected that Geely will complete the networking of 72 low-orbit satellites in 2025, and Geely Galaxy Smart Drive will achieve the global positioning capability without blind spots. In the future, Geely Galaxy Smart Drive will also take the lead in mass production of leading technologies such as cross-layer memory parking, high-speed emergency gazelle obstacle avoidance, and low-speed exploration and crossing.

　　Great Year of Transformation

　　After the directional switch, Geely will usher in an extremely important turning year in 2023. If it can achieve sustained growth, Geely will seize the scale advantage of the new energy market.

　　Geely Galaxy has a clear intention of taking L7 as the first model, competing with BYD Song Plus and other models. In BYD's strong A-class car market, 80% of Song Plus models are hybrid. Therefore, Galaxy L7 may face up to the strong hybrid market of Song Plus DM-i and fight with it personally.

　　As far as the market is concerned, the potential of plug-in vehicles is also increasingly apparent. In 2022, the sales of plug-in hybrid vehicles in China exceeded one million for the first time, with a year-on-year increase of 136.8%. Non-restricted cities performed well. The sales of plug-in hybrid vehicles increased by 171.1%, and the market share increased from 63.7% to 72.9%. Among them, the hybrid Class A SUV, which is more economical than the fuel car and cheaper than the pure electric car, is bound to be favored by family users.

　　In terms of channels, Galaxy series has established a new channel ecosystem, but will still retain some traditional dealer models. Channels will be roughly divided into three types: independent user experience centers, exhibition centers and exhibition halls in supermarkets. However, the purchase mode has changed a lot. For example, Geely Galaxy will put more emphasis on the popular "user direct connection". In the process of sales and delivery, the online price of orders is transparent, new experience and service standards are introduced, and new apps are launched.

　　According to the plan, Geely Auto Group's new energy sales will reach 900000 vehicles by 2025, accounting for 30%. In addition to the Krypton brand, Geely's overall sales of new energy will account for more than 40%. Among them, there will be more than 20 models equipped with Raytheon Smart Engine hybrid in the next three years. Geely's goal is to achieve the first sales volume in the mainstream hybrid market segment.

　　After seeing the Milky Way, the path of Geely's transformation is also clearer. We will no longer stick to the achievements of fuel vehicles, consolidate the transition market of fuel vehicles with strong hybrid technology, occupy the user's mind through the three pure electric brands of low, medium and high, and bind Geely more closely with the concept of new energy. From this press conference, Geely's technology occupation has been completed, and even is in the leading position in many technical scenarios.

　　In 2023, Geely will double its sales of new energy (more than 600000 vehicles), Krypton and Raytheon hybrid vehicles, among which Galaxy will play an important role.

　　For the overall new energy track, although the competition is fierce, it is also full of unlimited opportunities. At the press conference, Gan Jiayue recalled the same cruel market situation of Geely in 2014. At that time, the medium and high-end markets were all occupied by foreign capital and joint ventures. Geely's sales fell 24% from the original plan. He said, "The management borrowed funds from the Board of Directors and issued year-end bonuses to all employees."

　　But at that time, Geely was not discouraged, and took "build everyone's boutique car" as its creed. With the launch of new Borui, Boyue and other models, Geely's sales volume has jumped three levels. Since 2017, the sales volume has exceeded one million for six consecutive years.

　　The Milky Way, with high hopes, is clearly a new beginning of Geely's high value strategy. As Gan Jiayue said, "Chinese brands have never lacked the advantage of price. If they do not focus on value, quality and technology, they cannot gain users for a long time."

　　Conclusion:

　　Just like the joke: "Look up at the Milky Way", maybe there is also an unsolved end of the vast universe above the Milky Way. Chinese brands compete with each other on the way up, which is awe-inspiring. They rush on the way up, and the final result may be to leave the enemy behind.