Recently, the sports car market seems to have witnessed a mass explosion.

On October 24, Ferrari's first SUV, Purosangue, welcomed its debut in China, and once again pushed its sports cars into the SUV like deep-water area; On October 25, the first pure electric intelligent supercar SUV Eletre of Lutes was officially launched, leading the sports car brand towards electrification in an all-round way.

At the end of September, it was also reported that Geely Holding had bought some shares of Aston Martin, which was expected to provide electrification and intelligent technology for the latter. At the same time, there was also the successful IPO of sports car brand Porsche, which became the fourth largest listed car company in the world by market value. From the perspective of capital, sports cars are about to become the next segment of the market with more attention.

In the domestic market, the sound of sports cars has not been stopped recently, and it is windy and windy. There are the Polar Star 6 pure electric convertible sports car with a price of 1.6 million yuan, the GAC E'an Hyper SSR with a maximum price of 1.68 million yuan, the Red Flag S9 of Bugatti with a price of 1.9 seconds, and the SC-01 with a price of less than 300000 released by the small sports car brand, a new force of sports cars

From overseas to domestic, from classic brands to new power enterprises, sports cars, are they really about to become a blue ocean market with greatly reduced threshold?

Sports cars are easy to build, but difficult to stand up

When it comes to sports car brands, most people will see Porsche, Ferrari, Lutes, Lamborghini, McLaren, Aston Martin and other global classic and well-known sports cars and super sports brands. They are at the top of the auto industry and can achieve the highest price. The brand is also admired by consumers everywhere, which makes countless latecomers envious.

Therefore, once upon a time, Chinese auto companies also tried to use sports car products to improve their brand image and status, from Geely Beauty Leopard and China Kubao to various concept sports cars put at the center of the stage by major auto companies at each auto show. Almost every mainstream car company has made efforts in the sports car market.

As for the result, that is, some shallow attempts did not cause much waves.

Until the arrival of the electric era, it seems that it has never been so easy to build sports cars and surpass them - or at least the threshold for building sports cars in terms of power performance data has been greatly reduced. As a result, the figure of a sports car frequently appears in everyone's view. It looks like a very handsome sports car with excellent parameters. It can even crush Porsche and Ferrari. However, when you look at the logo and corporate background, you feel strange.

After all, when the motor replaces the performance level engine and gearbox with high technical threshold, all electric vehicles between 200000 and 300000 can have the speed sense of a million level sports car. In addition, the low lying streamline design that is easier to achieve on the electric platform, it is not a big problem to build a super cool sports car that can accelerate for 2-3 seconds at 100 km, as long as you can spare money. Even if you pay a little money to the British studio, you can easily get out of the platform sports car.

However, the reality is that it is easy to build a sports car or a batch of sports cars, but it is not easy to manage the sports car product and brand well and get recognized. Even if it is only a small batch production product, from engineering prototype to the final mass production product, this process has deterred many car enterprises, not to mention the real operation of the brand and model to become a sustainable business.

So far, neither Qiantu K50, which sells for 750000 yuan, nor Zero Sport S01, which sells for over 100000 yuan, has been built as a pure electric sports car. Even the Vela EP9, which broke the record of the fastest electric car lap speed at the New York North track, is only a model for the track; However, the ARCFOX-7, a sports car of Jihu, which had gone to Geneva Auto Show to show its talents before, did not significantly promote the Jihu brand.

The business model of newly built cars at the early stage of their life saving has determined that although they are among the first Chinese brands with brand positioning "qualified" to launch sports cars, they are either unable to enter the real civilian sports car market and can only rub around at the door of the sports car market, or if they put the popular sports cars in front of the popular models, they will easily not be able to last until the day when the popular models are launched.

In fact, those products that look like sports cars have no substantial, at least sustainable, and valuable results to be discussed. At best, they are face projects. More often, the final destination of these project samples that cost money is just to eat ashes in the exhibition hall of the enterprise, which is far from entering the sports car market.

So on the road of "easy to build sports cars, difficult to build sports cars", the thinking brought to the industry is, what does a real sports car need? Or in other words, what makes a sports car different from other cars is where is its threshold? If it is not for the strong 100km acceleration performance and the sports car styling that can be easily achieved in the electric era, there must be the essence of sports car brands and sports car products.

This essence must be manipulation and the adjustment technology behind it. After all, classic sports car brands are all derived from the track, which is the performance and control results obtained through the extreme driving and testing of many drivers.

Porsche tuning and Lutes chassis, which are derived from the strength of the track gene, are difficult for any new power brand to surpass. The latter can really accelerate, but can't do extreme speed. It can do straight line performance, but can't do extreme performance in curves.

The essence of this is the brand. There are decades or even hundreds of years of historical stories behind this, including the consistent pursuit of the founders, and the achievements of these brands in the field, the praise and trophies they have won.

All of these have become the most precious and core wealth of real sports car brands, more importantly, the embodiment of the added value of products and brands, and the reason why consumers really order.

Otherwise, how can those highly skilled players, who are originally very small, spend millions of dollars to own such an industrial semi-finished product that can be saved by suppliers? Otherwise, you can experience extreme acceleration by spending 200000 to 300000 yuan. Why spend millions of yuan to buy a sports car that is neither desirable nor recognized?

Therefore, the answer to the question of sports car threshold is obvious. Technology precipitation, brand stories and audience are all barriers, otherwise, electric sports cars would have been everywhere in China, where the electric vehicle market is so leading.

The era of pure electric sports cars still belongs to Lutes

If the products of Tesla and Weixiaoli can replace the popular mainstream models and subvert the traditional automobile companies, then in the sports car market, the later subverts that it may not be easy, or even will not exist.

This means that on the track of electric transformation of sports cars, it is difficult for the barbarians outside the door to enter the market based on brand and technical barriers, while those classic and old sports car brands such as Porsche and Lutes, who first occupy the high position of the pure electric sports car market, will achieve the leading position. After all, almost all sports car brands have determined their timelines. By 2030, sports cars will have entered the era of electrification.

If Porsche Taycan has established the direction of pure electric car running, then the Eletre, which will be launched by Lutes on October 25, will set a new era benchmark in the supercar SUV market, especially in the era when electric cars and SUVs are more loved by users.

However, it should be noted that no matter how the form of automobile power changes, the market position of sports car brands, customers' expectations for brands and products will not change, and even become more profound due to the revolution of the times and technology. Just like Rolls Royce released its first pure electric car, no matter what the outside world thinks, this does not affect the product with the double R logo, which still holds the position of the top luxury car market. This is the magic of the brand.

Take the transformation and electrification of Lutes as an example, its brand magic still exists. From the streamlined Mark VIII, which defeated Porsche racing cars, to the first F1 "wing car" Lutes Type 72, from the ground effect racing car Type 79, which swept F1 in 1978, to the peerless Evija launched in 2019, Lutes dares to say the second in sports car aerodynamics and lightweight, and no one dares to say the first.

After all, Lutes used these technologies to create the top track achievements again and again. In the 1970s and 1990s, there were 81 F1 Grand Prix champions and multiple F1 champions in the Formula One arena. All the masters of the track lost their appearance in front of Lutes.

Entering a new era of electrification, it seems that the progress of electrification technology has lowered the performance threshold of sports car acceleration, while the battery flat chassis makes the vehicle's center of gravity and front/rear counterweight ratio more suitable for "flying" on the ground, just like Eletre can achieve zero acceleration of 2.95s.

But in fact, the wide and deep moat still exists, even difficult to be crossed, by controlling and adjusting the threshold. Just like the precipitation of Lutes in the field of sports cars and tuning for more than 70 years, there is no shortcut for technology and experience, and these accumulations will certainly exert greater energy in the new era.

For example, handling, because the battery increases the vehicle weight, the suspension support is required to be higher, and the weight of the battery actually runs counter to the pursuit of lightweight sports cars. How does Lutes Eletre solve this problem?

In addition to the use of ultra-thin instrument panel and screen in the interior, as well as the PDLC intelligent panoramic sky screen to achieve lightweight, it is also a comprehensive innovation in the suspension system, steering system, and braking system. Compared with the traditional overtaking, it uses more intelligent new technology to give the electric overtaking limit performance a new standard.

For example, the front and rear multi link suspensions are equipped with a variety of electronic control systems to ensure that you can achieve better comfort while pursuing the ultimate control performance; Dual chamber air suspension+CDC active control shock absorber can instantly improve enough support stiffness or comfortable driving experience, and adjust the suspension software and hardware faster.

In addition, the front and rear axles are equipped with the industry leading third generation 48V active stabilizer bar, which can actively adjust the vehicle's roll stiffness, further improving the vehicle's handling limit. The chassis integrated control system is like a smart brain, which precisely deploys the intervention status of the six degrees of freedom chassis system, power system and aerodynamic package, and constantly improves the driver's confidence with powerful control power.

Of course, suspension is a systematic project, and the infrastructure is only a link to determine the performance, and the adjustment ability is also the most important factor directly related to the handling performance. The adjustment of Lutes, from Dodge, Aston Martin, Vauxhall, Jaguar and other world-famous auto brands, to Nissan GTR, Aston Martin DB9, DMC-12, as well as Lotus Carlton, which pushed BMW M5 to become the world's fastest four door saloon car, to Tesla, which is now popular, are all illuminated by Lutes' engineering adjustment aura.

In the face of the new era of intelligence, in addition to pure driving, if sports cars are equipped with intelligent blessing, so that the only driving function of traditional sports cars can be extended again in the new era, will it not bring users more sense of value? What's more, today's young people are all growing up in the embrace of intelligence.

For example, Eletre carries the blessing of dual Qualcomm Snapdragon 8155 chips and UNREAL illusory engine to make the cockpit experience and interaction more digital and technological, breaking the shortcomings of traditional sports cars without intelligence. In terms of intelligent driving, the perception system composed of 34 high-performance sensors, including 4 laser radars, 2 4D imaging millimeter wave radars, 7 8 megapixel cameras, and two NVIDIA Orin-X chips, provides 508TOPS high redundancy computing power, and can also achieve the peak experience of track level perception, track level cognition, and track level regulation.

It can be seen that in the era of electrification, a lot of electric vehicles are talking about performance and control, but the real definition of performance and control still depends on sports car brands like Lutes. In the final analysis, the threshold of sports cars has not been lowered. On the contrary, Lutes took the lead in rolling themselves in and further raising the threshold of sports cars. Through different dimensions of brand, alignment, chassis, intelligent cockpit and intelligent driving, they took the lead in setting up a "Lutes style" standard in the millions of pure electric supercar, providing reference for the later generations.