On August 30, BYD Dolphins entered the Philippines with coconut wind, sea charm and beautiful mountain scenery. The appearance of dolphins has added Chinese elements to this country, which is mainly supported by Japanese cars.

Almost at the same time, 60 cars of the zero running T03 entered Israel, so far the brand has opened its global layout, and then T03 intends to enter the European market.

In February this year, two Oula good cats drove out of the country to Thailand through Rizhao Port to participate in the local auto show in late March. The brand side said that this would lay a foundation for developing the Southeast Asian market.

The above are some aspects of China's A0 electric vehicle going to sea.

For example, Cui Dongshu, the secretary-general of the Automobile Market Research Branch of the China Automobile Circulation Association (CCA), said, "Some independent automobile enterprises have made breakthroughs in the export of small electric vehicles."

According to the "Leap from Sailing to Globalization" report released by Deloitte, in order to further seek new business growth opportunities and upgrade the brand image, Chinese auto enterprises are more bold in the layout of target markets, competitive strategies, model innovation and other aspects. Europe has become a competitive place, and all the interviewed enterprises have plans for the layout of major European automobile markets such as Germany and France in the next 3-5 years.

"Thanks to the better product strength and industrial chain guarantee, China's automobile industry has advantages in cost, design and intelligence, and the high-end trend is getting better. Under the influence of this trend, medium and low-end products have also started an all-round export trend." In combination with the strong environmental awareness of European consumer markets, China's manufacturing industry capacity and other factors, Cui Dongshu predicted that A0 class electric vehicles that have won good market recognition in China, There is great potential for sustainable exports in the future.

In recent years, China's electric vehicle brands have been making efforts to tear down the cheap labels of China's automobile exports, and the overseas expansion of China's automobile industry is also constantly updating.

Small electric vehicles, in particular, seem to be moving forward in the new possibility of exporting to Europe.

"It is difficult for other countries to create similar products"

Cui Dongshu mentioned that as the second car used in families and the medium and high-end small cars in the small family car scene, such as GAC passenger cars AION V, BYD Yuan, BYD Dolphin, and other products have won super recognition in the domestic market. Due to the relatively high cost performance ratio, this kind of product is also a relatively advantageous product designed by the pure electric platform, with low power consumption per hundred kilometers and excellent appearance design.

"It is quite difficult for other countries in the world to create similar products. At present, China has the first mover advantage in the industrial chain of such products, and has taken a step towards becoming a family and going deep into the world leader". Therefore, the small electric vehicles that have made a breakthrough in the domestic market will have further space to explore in European countries in the future.

The latest data shows that the sales volume of pure electric vehicles in eight European countries in September was 95000, up 7% year on year and 112% month on month; The proportion of pure electricity increased to 69% from 66% in September last year.

Combined with multiple bad news related to the European car market since this year, the sales increase in September is a rare positive performance.

Previously, the sales volume of the European new energy market fell for 13 consecutive months, and finally saw a small rebound in August. However, due to the large gap of sales decline in the past, the local media called it "unhelpful".

In terms of subsidies, the financial situation of European governments is not optimistic and the decline is rapid. Local consumers are holding on to the ever thinner subsidies, while feeling the rising residential electricity price, the use cost of electric vehicles will undoubtedly double.

Recently, the Environmental Protection Committee of the European Parliament said that it would set the target of reducing carbon dioxide emissions of automobiles by 2030 at 50%, far higher than the 30% target proposed by the European Commission at the end of last year.

The EU's policy clearly points to electrification, and plans to introduce a carbon credit system for pure electric vehicles and plug-in hybrid vehicles, analogous to the domestic double credit policy.

This was rejected collectively by European automobile manufacturers, who said that the European automobile industry has been difficult to achieve the EU's emission target in 2021, that is, the average carbon dioxide emissions per kilometer is 95 grams (4.1 L/100 km), and further targets are more unrealistic.

Careful consideration of European market opportunities

The New York Times predicted that the implementation of electrification in the European Union would be seriously hindered by the automobile industry. After all, this would involve a strong reshuffle of the automobile industry chain, the talent structure, the technical route and even the market pattern.

If the current situation in Europe is relatively unstable and the local auto manufacturers turn slowly, it is indeed an exciting option to export the AO class electric cars with good quality and cost-effective in China.

However, some people said that the European market opportunities should be considered rationally and prudently.

The survey data shows that 85% of electric vehicles in Europe are sold in six developed countries in Western Europe, and the market share of electric vehicles in Central and Eastern European countries is close to zero. Under this unbalanced market pattern, the market share of electric vehicles in Europe should reach 30%, which means that the electrification rate of vehicles in Western European countries should reach 50%. The true sentiment of European consumers towards A0 class electric vehicles still needs a prudent and objective market research.

"The sea freight cost of exported vehicles is generally not low, and the proportion of transportation cost in the total cost of the whole vehicle is also not low. In recent years, the electric vehicles of more than 200000 yuan have been exported to Europe, and the profits of such products are relatively high. Even if the transportation cost is added, there is also profit space, and it is easy to recover the investment." Speaking of the prospect of A0 class going to Europe, Zhang Xiang, the dean of the New Energy Automobile Technology Research Institute of Jiangxi New Energy Technology Vocational College, said that the technical level of small cars is generally not high, and the competition is low.

Shi Jianhua, deputy secretary-general of the China Association of Automobile Manufacturers, also expressed the view that "the profit point of A0 class electric vehicles going to sea will not be too high". In his view, the European market is a battle situation that can be won, but it needs to be clearly and objectively recognized that this will be an all-round test of the entire industrial capacity. In order to make China's A0 class electric cars available in Europe, it is necessary to reach a certain market scale and firm the development direction of high-quality products.

A0 class electric vehicles in the domestic market recovered in the Red Sea

According to the data of the Passenger Transport Federation on October 11, the domestic pure electric vehicle market A00+A0 economic electric vehicle market saw another rise in September. The wholesale sales volume of A00 is 122000, accounting for 24% of pure electric vehicles; A0 wholesale sales volume of 101000 vehicles, accounting for 20% of pure electric vehicles.

Last year, the domestic market of A00 class broke out. From the perspective of electric vehicle product characteristics, it is predicted that the user end will gradually incline from A00 class to A0 class, and small electric vehicles have great fighting potential.

Ouyang Minggao, an academician of the CAS Member and vice president of the China electric vehicle 100 people's Association, also said at the China electric vehicle 100 people's Association held last September that the A0 electric market was about to explode.

About 100000 yuan (preferably less than 100000 yuan), return to the basic attributes of passenger cars, emphasize the cost performance ratio, and pursue longer endurance and faster charging speed.

A number of auto enterprises began to make a close layout.

BYD, Wuling, Chery, Oula, Zero Run, Geometry, Mingjue, Nezha and others are not willing to lag behind. Punk, EasyJet, Skyworth, Reading, Xinte, Youbao and other brands are relatively unknown players who have entered one after another.

On the one hand, China's A0 class electric vehicles, which are fiercely competitive in the Red Sea, improve themselves in the competition, on the other hand, they are eager to seek a second growth line in overseas markets.

Finally:

To some extent, it is not difficult for China's electric cars to enter Europe, but what is difficult is stable sales, profits and firm foothold.

Someone in the industry told Phoenix Auto that the European market for electric cars is blank, not because of the uneven technical ability, but because of the layout.

"From a practical perspective, the Nordic countries are more advocating the new energy policy in Europe, while southern Europe and eastern Europe have little response. In Western Europe, France may relatively need to accept A0 class electric vehicles. However, do French consumers have the intention to replace A0 fuel vehicles with electric vehicles? Will the local government implement local protection policies to protect local brands such as Renault and Peugeot, all of which are domestic car enterprises that are intent on entering Europe The actual problems to be considered ", said the above industry insiders.