"The best suv within 500000", "The ideal L9 chassis is not inferior to Kurinam", and "Weilai has no comprehensive competitors in the high-end field". It was originally thought that these "marketing methods" would only occur among new forces, but now nobody expected that this time it would happen to Toyota Zhang Man.

As we all know, electric vehicles have ushered in a leap forward development, and the future is bound to be the world of new energy vehicles.

Now auto enterprises are also turning to electrification. It is undeniable that fuel vehicles will become the past. Looking at the data of 200000 new energy vehicles handed over by BYD in September, we can see that electrification is the focus of future development.

Just recently, the California Air Resources Commission voted to adopt a new regulation, announcing that fuel vehicles will be banned from sale from 2035, when all new vehicles must be electric vehicles or plug-in hybrid vehicles.

However, Akio Toyoda, the head of Toyota, said in an interview with the media that it would be very difficult for California to ban the sale of fuel vehicles in 2035. He also pointed out that it would be very difficult for only 50% of new car sales in the United States to be zero emission vehicles by 2030, because not too many people want to acquire a pure electric vehicle, and Toyota has not been as eager to launch an electric vehicle lineup as other car companies, It is also suggested that people should not limit the types of vehicles they buy.

California's "fuel ban" faces great challenges

According to the "fuel ban" schedule, many countries have explicitly banned the production and use of fuel vehicles in the coming years. The new regulations in California require that from 2026, the proportion of zero emission vehicles sold by automobile enterprises must reach 35%, 51% by 2028, 68% by 2030 and 100% by 2035.

It is worth mentioning here that in the United States, at least 15 states have traditionally followed California's automobile regulations, so the next 15 states, including Colorado and Minnesota, will also introduce regulations to phase out fuel vehicles.

In fact, there is some truth in Toyoda's statement. In the face of this new regulation in California, other states also think it is "too hasty." At present, 17 states in the United States have filed a lawsuit with the Federal Court of Appeal to prevent California from implementing the law of "banning the sale of new zero emission vehicles" after 2035.

The automobile itself is a complex industrial product. It is not difficult to transform into a pure electric vehicle in an all-round way.

The first thing we can see is the supporting infrastructure. According to relevant data, in 2021, the proportion of the number of electric vehicles and charging piles in the United States will be 18.2:1. When the European Union planned to implement the ban on the sale of fuel vehicles, some member states expressed opposition, because they do not have enough electric vehicle facilities, and there is still much room for the development of the charging pile market. Therefore, judging from the supporting facilities of charging piles, it is not easy to ban combustion in California.

Secondly, once the new regulations are implemented, it will affect the development of the entire automobile industry in California. As California is the largest automobile market in the United States and the 10th largest automobile market in the world, blindly transforming to electrification, the fuel vehicle industry chain will be shut down. It is predicted that by 2040, about 32000 mechanical engineers will be unemployed.

In addition, at least 15 states like to follow California's automobile laws and regulations. According to this regulation, there will be a wave of unemployment. Regardless of the supporting facilities of charging piles or laws and regulations, the road of "no burning" is facing huge challenges.

More marketing means?

As all friends who have known Akio Toyoda know, he seems "not very keen" on pure electric vehicles.

For a long time, Akio Toyoda has published "boycott" comments on electric vehicles in public more than once, and learned from them that "pure electric vehicles are not the only way out for the automobile industry" in his opinion. It can be seen from the above interview that Akio Toyoda seems to be "promoting" Toyota's own "secret weapon" - hydrogen fuel cell vehicles.

Due to the incomplete supporting facilities of the charging pile in the United States, it still takes longer to promote pure electric vehicles. Compared with pure electric vehicles, hydrogen fuel cell vehicles have the advantages of fast fuel addition and long endurance. These advantages are beyond the reach of current pure electric vehicles. More importantly, the vehicle emissions are pure water, which does not produce any pollutants when driving, and effectively protects the environment.

"In the long run, hydrogen fuel cell vehicles may be a better product, but in the short run, hybrid vehicles are still the best choice." Akio Toyoda did not mention the words "pure electric vehicle" in his talk.

Here, Akio Toyoda pointed out that hydrogen is a good solution, which is also the direction of Toyota's research and development for many years. At the same time, Akio Toyoda also praised the hybrid cars of this brand. However, there is no mistake in seeing whether there is a feeling of "deja vu" here, just like the "marketing means" of the new forces.

Toyota also has to "keep up with the trend of the times"

According to the data released by the International Energy Agency, the global sales volume of electric vehicles doubled last year, reaching 6.6 million vehicles. Against this background, Toyota had to start its transformation to electrification.

Although Akio Toyoda is not very interested in pure electric vehicles, in Toyota's plan, 70 billion dollars will be invested in electric vehicles in nine years, of which 35 billion dollars will be used in pure electric vehicles. On December 14, 2021, Toyota launched 15 new pure electric vehicles at the global electric vehicle strategy conference.

It can be seen that since the beginning of this year, Toyota has launched the first product of electrification transformation - bZ4X, and plans to only sell electric vehicles in Lexus by 2035, and fully transform into a pure electric brand. This means that it is necessary to pay close attention to the market situation and consumer demand, rather than making decisions.

summary

California announced that it would ban all new gasoline vehicle sales from 2035. In fact, it is not too strange to say that, after all, the "fuel ban" schedule is there. However, he was a little surprised at the "shelling" that attracted Akio Toyoda.

Whatever the outcome, Akio Toyoda's "throwing cold water" on pure electric vehicles cannot change the final outcome. The automobile industry is fully electrified, which is a recognized fact in the industry, especially in the face of the continuous growth of one electric vehicle after another, many domestic new power car enterprises have achieved a monthly sales of more than ten thousand. Many facts have repeatedly proved that early embrace of electrification will win in the next era.