Core view

Yiou automobile has conducted targeted experience on the intelligent cockpit of 8 models with different prices and positioning;

The cockpit interaction system based on voice interaction is gradually mature, and the voice interaction ability has become one of the important standards to judge the quality of the intelligent cockpit;

The existence of functions makes sense, but too much software and hardware stacking may not bring completely positive feedback to relevant models.

Through the long underground passage of the shopping mall, yiou automobile and the staff of a supermarket of Nezha experienced an old Nezha u placed in the underground garage of the shopping mall, which is their owner's own car.

After the car machine failed to accurately recognize voice commands for two consecutive times, the atmosphere in the car suddenly became embarrassing.

The staff pleaded aside: "this situation will never happen to the 2022 Nezha U. we have adopted a better chip and more powerful functions. You can rest assured!"

With a price of 100000, the new Nezha u is equipped with Qualcomm 8155 chip, one of the most powerful vehicle specification smart cockpit SOC chips at present.

Faced with fierce competition, new energy vehicle companies are increasing their presence in different areas of smart cockpit software and hardware.

At this time when the smart cockpit is in the ascendant, yiou automobile carried out a one-day tour of the direct stores of new energy vehicle enterprises, and had a targeted experience of the smart cockpit of 8 models with different prices and different positioning.

01 voice interaction has become the mainstream, and the touch experience is endless

In the middle of 2022, the successive release of "first fire before reflection" models such as Weilai ES7, ideal L9 and AITO M7 ushered in a "small upsurge" in the smart electric vehicle market. Without exception, these models regard the intelligent cockpit as one of the main selling points.

Yu Chengdong, executive director of Huawei, CEO of terminal BG and CEO of smart car solution Bu, said that "Hongmeng cockpit is the best smart cockpit in the world", which also made the market discuss the smart cockpit.

If we talk about the core of intelligent cockpit, human-computer interaction will occupy a place. At present, the cockpit interaction system based on voice interaction is gradually mature, and the voice interaction ability has become one of the important standards to judge the quality of intelligent cockpit.

"In terms of smart cockpit, the new Nezha u can compete with models of the same level at will, whether it's Xiaopeng, BYD, Zero run, and Eyan." Nezha staff spoke confidently.

Unfortunately, yiou car couldn't experience the "charm" of the new Nezha u that day, just because there was only a new car in the store, and the car machine had not been unlocked.

Nezha u intelligent cockpit

Yiou automobile walked into Xiaopeng experience store not far away with a little regret. Xiaopeng P7 didn't disappoint.

"To buy a new energy vehicle, you only need to pay attention to two points: voice interaction and assisted driving." Xiaopeng staff said to yiou automobile. Voice interaction is one of the main selling points of Xiaopeng P7.

Although the chip it uses is a relatively old 820a prime chip, Xiaopeng P7 has achieved relatively fast and accurate intelligent voice interaction based on the computing power of this chip.

In the process of yiou automobile experience, the voice interaction system of Xiaopeng P7 can receive instructions continuously issued by users. Whether it is the adjustment of air conditioning temperature or windows and seats, or the control of auxiliary driving functions such as automatic parking and reverse imaging, Xiaopeng P7 can execute instructions more sensitively and accurately.

The M5 and M7, the twin stars Huawei strives to build, are even better in terms of voice interaction accuracy and vehicle fluency.

Ask the boundary M7 intelligent cockpit

It is worth mentioning that with confidence in the voice interaction ability of their own products, and in order to control the on-board software and hardware modules more intensively, many intelligent models such as Xiaopeng P7 and Wenjie M7 have cancelled most of the physical keys.

Voice control is not omnipotent, and users' touch operation is inevitable, which requires car companies to make targeted consideration on the spatial layout of hardware such as the central control screen, so that touch control can achieve the convenience of physical keys.

In view of this, car companies cannot achieve perfection. Xiaopeng P7 central console has a certain prominence. When users touch the column below the central control screen, it will cause the phenomenon of "hands stuck".

Xiaopeng P7 central control dual screen

Car companies are also using some small designs to improve the user touch experience. For example, lantu free is equipped with a touch panel on the right side of the handle area, through which users can adjust the volume and cut songs.

This is not the main highlight of lantu free. Undoubtedly, the most attractive thing is its one-piece lifting triple screen.

02 the most significant screen change, and the "technological content" of the cockpit soared

Unlike the central control dual screen of Xiaopeng P7, lantu free adopts the triple screen design of instrument screen + central control screen + copilot screen, which integrates three 12.3-inch horizontal screens.

Landu free integrated lifting triple screen

Lantu free intelligent cockpit is jointly built by Dongfeng and Botai car networking. Its one-piece lifting triplet screen can be raised or lowered as a whole in different situations and modes, making yiou car think of the feeling of the rising tail of the car.

Nowadays, the design of three or more screens is no longer scarce.

Gaohe hiphi x also adopts a three screen layout. Its instrument screen and central control screen are 14.6 inches and 16.9 inches respectively, and the passenger entertainment screen is as large as 19.9 inches.

The newly launched ideal L9 central control screen and passenger screen also adopt an integrated design. It is also equipped with a two row entertainment screen located on the roof, and the instrument of the driver is replaced by HUD head up display and safe driving interactive screen on the steering wheel.

In order to pursue the "sense of technology" in the cockpit, it is a direction for many car companies to research and develop models to make the screen larger and more. However, this has also led to an increase in the cost of making cars, but its cost performance may not be acceptable to everyone.

Recently, he Xiaopeng, the founder of Xiaopeng automobile, said in an interview program: "I am firmly opposed to the fact that there are many screens in the car."

He believes that from the perspective of input-output ratio, taking into account the number of users and the time users spend in the car, multiple screens will not be of great value, but will also lead to higher power consumption.

For the current passenger entertainment screens of many models, yiou automobile finds that most of them will have some inconvenience during actual experience, and often can only feel a burst of not lasting freshness.

Due to the fixed and non adjustable angle of the co driver entertainment screen of lantu free, users may feel uncomfortable during viewing, and for game functions, users often need to maintain a certain posture for a long time to operate.

The co driver entertainment screen of gopher hiphi x is also fixed and has a low angle. Although the screen is convenient for users to watch movies and TV, it will still cause a lot of inconvenience in terms of game functions.

Under the wave of intellectualization, car companies continue to expand the use boundary of cars and make every effort to promote them to the "third mobile space". The expansion of car entertainment functions is inevitable, but it is obviously not enough to rely solely on the addition of screens.

Car companies need to consider the main needs of current users, fully consider ergonomics in hardware design, and also start to layout the software application ecosystem to allow more functions to get on the train.

Backed by Huawei, M7 has only one central control screen, but its rich software application ecosystem can attract the attention of yiou automobile, which will make the user experience more lasting.

The increase of screens is only part of the "sense of technology" created by car companies, and it is also one of the most intuitive changes in the cockpit.

The development of intelligence has brought users' attention to the "scientific and technological content" of cars, forcing car companies to add many "tall" functions to their car products.

The wingspan door of Gaohe and the zero gravity suspension seat of Wenjie M7 came into being under this background.

Yiou automobile believes that the existence of functions makes sense, but too much software and hardware stacking will not necessarily bring completely positive feedback to relevant models.

A user told yiou automobile that he felt that the positioning of M7 was not clear enough.

The salesperson of qjie M7 admitted that qjie M7 is mainly benchmarked to the ideal one and wants to occupy a place in the 300000 class new energy SUV market. But when it comes to positioning, he said that M7 can be used for both home and business. The most important distinction is whether to choose zero gravity suspension seats.

Different from the ideal one focusing on dads, the positioning of M7 is not clear enough, which may reduce its market competitiveness.

Known as the ceiling of domestic luxury electric vehicles, hiphi x is more like a delicious meal cooked with a pile of "best ingredients". User acceptance needs to be improved.

Whether it is a low-end model or a luxury model, new power car companies have filled the smart cockpit and "rolled in" madly within their respective price ranges. The smart cockpit can be called a hundred flowers bloom.

03 the most expensive is not necessarily the best. Mercedes Benz can't let go of its pride

The new forces are rolling up, and the traditional car enterprises also need to add a fire.

The one-day exploration of yiou automobile came to the last stop - Mercedes Benz EQ family.

If the zero gravity seat of M7 made Yu Chengdong give up his Maybach, the price also reached 300000, but the Mercedes Benz EQA, which doesn't even have seat massage function, can't help but make people roast.

As for Benz EQs, a brother of EQ family, the control screen adopts a through OLED large screen design, and is made of irregular curved glass, thus forming a seamless integrated design, and the whole screen presents a sense of suspension.

Benz EQS intelligent cockpit

With its interior design with a strong "Mercedes Benz flavor", Mercedes Benz EQS has grasped the sense of luxury.

However, as far as the smart cockpit is concerned, Mercedes Benz EQS is nothing more.

As a 1million class electric vehicle, Mercedes Benz EQS has no intelligent cockpit function experience matching its price.

In terms of human-computer interaction, its integrated large screen also does not adopt the structure of shifting to the driver, which will make the driver's operation more difficult.

The copilot entertainment screen has enough clarity, but the area is small, which is better than nothing. The multi screen linkage of the intelligent interactive experience of the high-tech hiphi X has exceeded the experience of the integrated display of the Mercedes Benz Eqs.

Mercedes Benz EQS UI interface does not adopt the usual flat design, but adopts a relatively realistic traditional style, which is incompatible with its futuristic central control screen.

Looking at its voice interaction function alone, the voice interaction response speed of Mercedes Benz EQS is far inferior to that of Wenjie M7, Xiaopeng P7 and other models.

As for vehicle and machine applications, Mercedes Benz EQS only supports the applications downloaded from its own application mall Mercedes me, which is relatively single.

A Mercedes Benz salesperson said to yiou automobile: "for intelligent functions, we think it's enough. Mercedes Benz still focuses more on body adjustment and improving safety performance."

It is important for car companies to adjust the performance of car bodies, but it is also important to strengthen the experience of automotive intelligence, especially in today's increasingly intelligent car.

Otherwise, the "experience of hanging millions of luxury cars" advertised by many car companies will become a reality in an instant.

Maybe Mercedes Benz should be more open to the traditional thinking of making cars. Since it chooses to join the smart electric vehicle track, it should comply with the needs of the times.

04 conclusion

The development of automotive intelligent technology continues, and the intelligent cockpit continues to change.

For the future smart cockpit, the physical screen and touch control will be weakened step by step, and the cockpit interaction will be dominated by multimodal interaction and ar-hud. As the intelligent electric vehicle moves towards the stage of man-machine driving, the human-machine interaction ability of the cockpit will gradually match the ability of automatic driving.

Both new car makers and traditional car companies are working in this direction, but based on the current development stage of intelligent cockpit, car companies should focus on the real needs of users and create practical and cost-effective products.

After all, users will not lose their basic judgment in a series of "the strongest in the same class" and "hanging millions of luxury cars".