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The proportion of independent new energy is rising

Publish Date: 2022.07.15

"Although the production and sales of new energy vehicles were also affected by the epidemic in the first half of the year, various companies attached great importance to new energy vehicle products, and the supply chain resources were given priority to supply. From the current development trend, the overall production and sales completion exceeded expectations." Vice President of China Automobile Association Secretary-General Chen Shihua said recently.


Data show that in the first half of this year, domestic new energy vehicle production and sales both exceeded 2.6 million units, with a market share of 21.6%, achieving the goal of "20% new energy vehicles in 2025" ahead of schedule. The proportion of energy vehicles has reached 39.8%.


In this context, independent brands have accelerated the launch of new energy products and moved towards high-end products. Among them, AITO launched Wenjie M7 to further expand the market space of extended-range vehicles; ZEEK001 added a super-long battery life dual-motor ME version based on the purchase data of all car owners and intended users; ORA launched Ballet Cat, which is intended for Women create unique fashion pieces.


Expanding the market space of extended-range vehicles, the M7 is controversial


At Huawei's summer flagship new product launch conference held on July 4, the AITO brand's second product, the M7, was officially launched. The suggested retail price of the new car is 319,800-379,800 yuan.



As an advanced product of the AITO brand, the M7 body continues the AITO brand family design language. The iconic hexagonal grille and eagle wing through-type taillights are highly recognizable by the brand; the new car is available in six body colors, Four interior colors to meet the personalized choice of different users. The interior reflects the people-oriented minimalist design style. The 10.25-inch curved full LCD instrument panel and the 15.6-inch 2K HDR central control screen bring more sense of technology.


In terms of power, the Wenjie M7 is equipped with the HUAWEI DriveONE pure electric drive range extender platform, a 1.5T four-cylinder range extender 3.0 specially designed for the range extension system, and one liter of oil can generate 3.13 kWh of electricity. For urban commuting, the CLTC's pure electric battery life can reach more than 200 kilometers; when driving long distances, the CLTC's battery life can reach 1,220 kilometers, and the fuel consumption per 100 kilometers is as low as 5.8 liters. The combined maximum output of the dual-motor four-wheel drive system is 330 kilowatts.


"The addition of Wenjie M7 further expands the market space for extended-range vehicles and accelerates the pace of replacing fuel vehicles." Yu Chengdong, CEO of Huawei Smart Car Solutions BU, said that Wenjie M7 pure electric drive can run about 200 kilometers, enough to cope with For daily needs, oil can be used when there is no electricity. Even if it is not charged, it is completely used as a gasoline vehicle, and the fuel consumption is only less than half of that of a traditional fuel vehicle.


However, this was met with tit-for-tat confrontation by Weipai CEO Li Ruifeng. Li Ruifeng posted on Weibo that he still needs to be hard at ironing. It is an industry consensus that the extended-range hybrid technology is backward, and no matter how big the mouth is, he can't make a lot of nonsense; and added the topic of "Yu Chengdong's claim that the extended-range car is not advanced enough is nonsense".


Relying on the purchase of big data, the new ME version of Extreme Krypton 001


On July 11, Jikr 001 ushered in evolution again. On the basis of the original version, a new ultra-long battery life dual-motor ME version was added, with a starting price of 349,000 yuan. So far, the full range of Ji Krypton 001 models has been expanded to four models, with a starting price ranging from 299,000 yuan to 386,000 yuan.



The front face of Extreme Krypton 001 adopts a split headlight design, and the grille in the middle is integrated with the high and low beams; the side waistline is coordinated with spontaneous combustion, hidden door handles and frameless doors, combined with 22-inch large wheels, highlighting the coupe style; The vertical crystal light block is added to the taillight group, which is more three-dimensional.


The interior of the new car adopts NAPPA head-layer leather seats, coupled with the music enjoyment brought by YAMAHA surround stereo advanced audio, which truly meets the user's expectations for the coexistence of high battery life, high performance, high enjoyment and high value.


In terms of power, the Jikr 001 ME version of the CLTC has a comprehensive working condition of 616 kilometers and an acceleration of 3.8 seconds per 100 kilometers. It comes standard with a 400-kilowatt permanent magnet twin electric drive system, a 100-kilowatt-hour "pole core" battery pack, an intelligent anti-skid system, and an 8155 smart cockpit. Technology configuration such as computing platform.


At the same time as the new car was launched, the ZEEKR brand announced that it will fully push the official version of ZEEKR OS 3.0 from July 19, involving 25 ECU units, adding 29 functions, and optimizing 204 experiences, bringing the chassis and body to the ZEEKR 001. , intelligent driving and a comprehensive evolution of the cockpit.


"The launch of the JK 001 ME version is determined by the purchase data of all car owners and intended users." JK Auto said that with its global system advantages and strong technical accumulation, JK provides users with a car that can The luxury hunting coupe that continues to evolve. In the future, the product strength of Jikr 001 "hunting is all-round" will continue to be advanced.


Embracing "her economy" Ballet Cat creates unique fashion items


On July 12, Euler's Ballet Cat was officially launched. As Euler's first female-only car, Ballet Cat has launched four versions, including Alice version, Nutcracker version, Sleeping Beauty version and Swan Lake version. The price range of the new car is 193,000-223,000.




In terms of appearance, Ballet Cat's headlights, rearview mirrors, front and rear bumpers, door handles and other parts all combine historical classics with modern technology, and finally shape the Ballet Cat Blue Eye LED headlights, fastback roof and rear. The one-piece design of the back door, as well as the front and rear bars with retro fashion elements, and the streamlined ballet tail.


In terms of interior, the whole car is covered with 3D mesh + leather, which is full of taste. In addition, Ballet Cat also designed a healthy cockpit for female users, including functions such as cockpit cleaning, plasma purification, and ultraviolet sterilization.


In terms of power, the Euler Ballet cat is equipped with a permanent magnet synchronous motor, with a maximum public power of 126 kilowatts and a peak torque of 250 Nm. The cruising range is divided into two types: 401 kilometers and 500 kilometers.


As an important part of Great Wall Motor's layout in the new energy field, the ORA brand embraces the "her economy" with a clear banner, opens up a new track for women's cars, and creates a new category of women's cars. Thanks to this, Euler is favored by the market. Data show that the ORA brand sold 11,516 new cars in June, achieving a double growth year-on-year; in the first half of the year, a total of 59,126 new cars were sold, a year-on-year increase of 12.52%.


"The ORA Ballet Cat refuses to be popularized and is only for women," said Wang Weiwei, chief marketing officer of ORA brand. "It is my dream and ORA's direction to create unique oversized fashion items for women."

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