At 19:30 on the evening of April 20, BMW's new product launch conference arrived as scheduled. The "777" of its BMW brand, the innovative BMW i7, the new BMW 7 Series and the new BMW X7, ushered in the world premiere. In the "777", the innovative BMW i7, as the flagship of the BMW Group's pure electric product lineup, will undoubtedly usher in a new era of the BMW brand; both the top models of the BMW brand, the new BMW 7 Series and the new BMW X7, are bound to further strengthen BMW's presence in Leadership in the large luxury car segment.

　　BMW Innovation BMW i7 Source: Photo courtesy of the company

　　That night, Lexus' brand-new electric model RZ also ushered in its world premiere, marking that the Lexus brand will open a new chapter in brand development with pure electric models as the core.

　　Mercedes-Benz's new EQS pure electric SUV Source: Live Screenshot

　　On the previous day (April 19), the new EQS pure electric SUV and the new Audi urbansphere concept car under the Mercedes-EQ brand had their world premieres online.

　　Among them, as the third model and the first SUV model of the Mercedes-EQ brand based on the EVA pure electric platform, "the new EQS pure electric SUV represents another iteration of our research and development strategy, and its appearance redefines The large-scale luxury pure electric SUV segment,” said Kang Linsong, Chairman of the Board of Directors of Mercedes-Benz Group AG, confidently.

　　The Audi urbansphere concept car based on the PPE platform has invited Chinese customers to jointly design it for the first time. It "shows Audi's vision for high-end travel in Chinese cities in the future, and perfectly interprets the core of our new 'Audi China Progress 2030 Strategy'", Audi said. China President Wen Zeyue said.

　　Audi urbansphere concept car Source: Photo courtesy of the company

　　"There is no Beijing Auto Show this week, and there are a lot of debut cars in the world," an industry insider said bluntly. A senior car media person said with emotion, "These two days, the 2022 Beijing Cloud Auto Show has opened in full swing."

　　If there is no epidemic, the 2022 Beijing International Automobile Exhibition, originally planned to be held from April 21 to April 30, will officially open, and car manufacturers and consumers will also usher in a "realistic" car feast. But because of the epidemic, the Beijing Auto Show had to be postponed.

　　Since the Beijing Auto Show has been postponed, does it mean that the OEMs have sufficient reasons to delay the release or launch of new cars?

　　At this point, to apply an Internet catchphrase, "you can always trust" those OEMs known as the old forces of car-making, especially those with a century-old car-making history represented by BBA (Mercedes-Benz, BMW, Audi) Brand (Enterprise). Even if it is an online method with a discounted effect, their new products will always arrive on schedule; even if they adopt an isolated closed-loop operation mode, their mass-produced cars will roll off the assembly line on schedule.

　　At the same time as the debut of the new product, the old car manufacturers also clearly gave the time point for delivery, even for concept cars, so that consumers will not fall into the anxiety of waiting for "futures". It is understood that BMW's innovative BMW i7 and the new BMW 7 Series will be launched globally in November this year; Mercedes-Benz's new EQS pure electric SUV will hit the market in the second half of this year; the production version of the Audi urbansphere concept car will be launched in 2023. roll out.