In 2021, the production and sales volume of China's auto market has ranked first in the world for 13 consecutive years. Among them, the sales volume of new energy vehicles will increase by 1.6 times, and the market share of China's own brands will reach 41.2%, a new high in four years.

　　As the world's largest auto market, China has gathered the world's most competitive auto brands. In the close-knit market battle, new energy vehicles have opened up a new track, Chinese brands have won half of the country, and Chinese car companies have welcomed Here comes the golden age.

　　In the critical period of the transformation of the automobile industry and the transformation of old and new kinetic energy, a new force in car manufacturing has emerged in the Chinese automobile market, which has accelerated the arrival of the era of smart electric vehicles. Cui Dongshu, secretary-general of the Passenger Federation, once pointed out that for the booming new energy vehicle market, the rise of domestic high-end electric vehicles is a fact. Chinese car companies should seize the opportunity of transformation and upgrading of their own brands to cultivate and strengthen the concept of new luxury cars.

　　Chinese car companies have never stopped pursuing luxury brands. They have been actively deploying in the high-end market, attracting groups with low price sensitivity, high brand loyalty and strong spending power. At the same time, they are striving to increase brand premiums, expand profit margins, and enrich products. Matrix, expand business support points, and strive to build a competitive luxury car brand.

　　Among the successive explorers, Zhiji Auto is breaking through.

　　On April 17th, Zhiji L7 successfully won the Guinness World Record for the longest drift distance of an electric vehicle with a continuous drift of 1 hour and 6 minutes, 258 laps and 43.646 kilometers (the title of this Guinness World Records challenge is "Electric Vehicle"). The longest drift on slippery surfaces”), breaking the record set by the Porsche Taycan at the Porsche Experience Centre (PEC) in Hockenheim, Germany in August 2020.

　　This record means that the product performance of Chinese electric vehicles has reached the world's leading level, and it also proves that the Chinese brand Zhiji L7, which started at 400,000, has the strength to beat the million-level electric supercar Porsche Taycan in terms of driving control.

　　high-end market intruder

　　In 2021, the cumulative sales of luxury brand vehicles in the Chinese market will reach 2.652 million units, a year-on-year increase of 4.9%, and the market share will reach 13.2%. But the luxury car market is almost monopolized by overseas car brands such as BBA.

　　The rules of the game in the world auto market have always been formulated by overseas auto companies that have been immersed in the market for a century. For Chinese auto companies that have joined the market economy for less than 30 years, high-end development is tantamount to standing tall.

　　But if you want to reach the top of Mount Everest in the auto industry, high-end is the only way for Chinese auto companies. But the Chinese market is never short of risk-takers.

　　On December 25, 2020, Zhiji Automobile was born. At the beginning of its birth, it aimed at the high-end market, positioned itself as a luxury car brand in China, and wanted to make a breakthrough in the electric vehicle market.

　　China's increasingly dynamic smart electric vehicle market, such as the rising sun, its road is bright, and the future development will also be like a river flowing out of the ocean. Yiou think tank predicts that in 2025, the sales of smart electric vehicles will exceed 10 million. The smart electric vehicle market is full of water and fish, but in a market where tolerance is big, someone needs to explore the pearls in the deep sea and carry out value innovation.

　　Zhiji Auto is a pearl explorer. He is well aware that compared with the century-old automobile technology in Europe and the United States, it is difficult for Chinese car companies to compete with fuel vehicles, but they can seize the opportunity in the new energy track and win the right to speak in the field of electric vehicles. Zhiji Automobile dared to challenge the world record set by the Porsche Taycan this time, which proved the correctness of its route policy.

　　It took only 16 months for Zhiji Auto from its creation to the top of the Guinness World Records. This condenses the advantageous resources of the three major shareholders of SAIC, Ali and Zhangjiang Hi-Tech, and also demonstrates the comprehensive strength of China's auto industry, which has run out of China's speed.

　　As of now, as the first mass-produced model of Zhiji Auto, Zhiji L7 has officially released two models, L7 Pro and L7 Dynamic. The two models are priced at 408,800 yuan and 368,800 yuan respectively, certified by Guinness Records. Strive to enter the high-end market.

　　With the upgrading of consumption and the improvement of residents' purchasing power, the high-end automobile market with more than 300,000 yuan is bursting with vitality. According to the data from the Passenger Federation, in 2021, the sales volume of models over 300,000 will reach 2.11 million, a year-on-year increase of 14.9%, and the annual market share will reach 10.5%. China's high-end car market is promising.

　　Zhiji cars, which aim at the high-end market, are well known. In addition to higher prices, luxury car brands must have strong performance, excellent configuration, and good experience, allowing consumers to vote with their feet. Liu Tao, co-CEO of Zhiji Automobile, said that as a new brand, Zhiji Automobile's price is close to that of luxury brands, but the new experience, new value and new performance provided will make consumers more value for money. "Whether it is a new configuration or a new technology, we will far exceed the traditional luxury brands."

　　Yiou Automobile learned that the Zhiji L7 vehicle is equipped with the world's highest power density direct waterfall oil-cooled motor (under a 400V voltage platform), and its power output is more than twice that of a luxury fuel vehicle of the same level. Among them, Zhiji L7 has the top performance configuration of electrification. It adopts electrified four-wheel vector drive technology. The rear wheels can realize a two-way super-large steering angle of 12°, and can realize the intelligent adjustment of "virtual wheelbase" under different working conditions. .

　　The WAE Williams master chassis of Zhiji L7 has been tested and adjusted by two front and rear wheels, a total of 108 chassis indicators and software parameters. It is also equipped with millisecond-level electronically controlled intelligent damping suspension for all road conditions, and is equipped with a large capacity of 93kWh. The ultra-thin battery makes the center of gravity of the vehicle 66mm lower than the benchmark for luxury fuel vehicles.

　　In addition, Zhiji L7 is equipped with 9 double-layer soundproof glass, equipped with high-performance silent tires and silent motor. Its intelligent audio-visual system has a 1120W super power amplifier, combined with an immersive smart scene screen that automatically lifts, which can create a comfortable and comfortable environment for users. Driving space.

　　Zhiji L7 has successfully entered the 3-second acceleration club, beating Porsche. With its excellent performance and a price of over 400,000 yuan, it has become a veritable high-end market representative.

　　Arm wrestling with BBA

　　When choosing to enter the high-end market, Zhiji Auto bears unprecedented pressure, but it is essentially a kind of self-confidence, daring to break tradition and standards, and take the initiative in the battlefield where BBA is good at.

　　The enthusiasm, initiative, and creativity of China's high-end smart electric vehicle market have not yet been stimulated. Smart electric vehicles have a completely different technical path from fuel vehicles, but they are more environmentally friendly, have better performance, more flexible driving control, and a higher level of intelligence than fuel vehicles. advantage and become the mainstream of future development.

　　Liu Tao said that electrification has reconstructed the rules of the game defined by the original BBA, and intelligence has brought innovative experiences to consumers. The upgrading trend of China's automobile consumption is becoming more and more obvious, which also makes Zhiji Automobile firmly enter the high-end market. It is full of confidence when PK with the BBA on the same stage.

　　Zhiji Auto has indeed refreshed consumers’ cognition with actions, seized consumers’ minds with products and services, subverted the technical barriers and game rules of traditional luxury cars by relying on electrification technology, and redefines the standards of luxury cars.

　　Zhiji L7’s 0-100-kilometer acceleration was only 3.87s, and it stopped instantly at 32.69 meters and 100-kilometer braking. The line is the best in its class, taking into account the super push back feeling and safety. At the same time, Zhiji L7 has a power equivalent to a 4.0T engine, which can continuously accelerate the whole vehicle for more than 10 times without attenuation. Worry-free mileage anxiety.

　　The lightweight all-aluminum chassis structure of Zhiji L7 provides a reasonable layout for the vehicle to achieve high performance with an axle-to-load ratio of 50:50. Zhiji L7 is equipped with the industry's first mass-produced horizontal battery solution, and achieves an ultra-low center of gravity of 490mm with an ultra-thin size, which is lower than that of luxury fuel vehicles of the same level, effectively suppressing the roll of the vehicle during high-speed driving, allowing Zhiji The anti-rollover coefficient of L7 has reached a super 5-star level, which can provide users with an ultra-stable driving experience under extreme conditions.

　　Liu Tao believes that "luxury brands talk about driving control" is a common practice in the industry, and it is also in line with the logic of the core value of automobiles. "Three years ago, when we planned the Zhiji L7, the ultimate control and sports car experience were the most important considerations in the core highlights of our three products."

　　Zhiji L7 has a length of more than 5 meters and a wheelbase of 3.1 meters. Its large space is comparable to that of an executive-class car, and it can achieve an ultra-small turning radius of only 5.4 meters, which ensures its flexibility in parking and sharp cornering. Zhiji L7 takes into account the characteristics of luxury, high performance, comfort and large space, meets the multiple needs of consumers, and eliminates the user's worries about "can't have both" when purchasing a car.

　　In terms of product performance, Zhiji L7 has the confidence and ability to wrestle with the BBA. The most urgent task is to let consumers feel the surprise brought by smart electric vehicles, subvert consumers' inherent cognition of smart electric vehicles, and gradually become popular in the market. In order to seize the market share of fuel vehicles and open up a new road for the high-end intelligent electric vehicles.

　　Conclusion

　　In 1956, China built the first car, and the revenue of the automobile manufacturing industry reached 8.7 trillion yuan. The Chinese automobile market has experienced 66 years of competition and change. China already has a complete automobile industry chain, mature manufacturing strength, leading three-electric system, active market purchasing power, and upward driving force of independent brands, providing a fertile ground for the development of China's smart electric vehicles.

　　In the era of smart electric vehicles, product strength and performance are the core competitiveness of auto companies, and the transformation and upgrading of China's auto industry is inseparable from strong technical support and the leadership of high-end auto brands. Chinese car companies urgently need to enhance the core competitiveness of their products and brands, establish a foothold in China, go overseas, build a world-class high-end car company brand, and compete in the global market.

　　With the strength of good wind and the wide tidal coast, the road to high-end Chinese car companies and brands is imperative. And Zhiji's car is already on the road.