Recently, the severe epidemic situation in Shanghai has affected the hearts of people all over the country. Up to now, the cumulative number of positive cases reported has exceeded 200,000. The familiar Shanghai National Convention Center (where the Shanghai Auto Show is held) has been transformed into a makeshift hospital. At the same time, since Shanghai is one of the cities with the largest automobile manufacturing scale in China, this epidemic will undoubtedly have a huge impact on factories and car companies headquartered in Shanghai.

　　On March 27, the Office of the Municipal Leading Group for New Coronary Pneumonia Epidemic Prevention and Control released a message: In order to curb the spread of the epidemic, ensure the safety and health of the people, and realize the dynamic clearing of social aspects as soon as possible, it will be implemented in many places from March 28. Seal control management. So how have various car companies and production lines responded? Recently, Youche Zhilian held a dialogue with the heads of some Shanghai auto companies at the "Global V Symposium", and had an in-depth understanding of the company's response measures and the current situation.

　　The person in charge of the interviewed car company:

　　Ma Zhenshan, executive vice president of Chery Jaguar Land Rover Automobile Co., Ltd., and executive vice president of the joint marketing and service organization of Jaguar Land Rover China and Chery Jaguar Land Rover;

　　Zhang Liang, Deputy General Manager of SAIC’s Data Business Department and Chief Digital Officer of SAIC Motor;

　　Shen Hui, founder, chairman and CEO of WM Motor;

　　Yu Jingmin, Executive Deputy General Manager of Sales and Marketing of SAIC Volkswagen Co., Ltd. and General Manager of Shanghai SAIC Volkswagen Sales Co., Ltd.;

　　Before the static management of the whole city, some employees were isolated at home and unable to go to work. Both OEMs and suppliers have entered the stage of low-speed production. In late March, production and logistics in Shanghai and its surrounding areas were almost at a standstill. The products cannot be delivered to the next-level suppliers, and the shortage of parts, materials and manpower in the OEM is becoming more and more serious, so it becomes more and more difficult to maintain production.

　　Chery Jaguar Land Rover: Parts are restricted and affected by the Russian-Ukrainian war

　　Ma Zhenshan said: "At present, the common problems encountered in production are mainly procurement. Especially recently, parts and components have been restricted. For example, the supply of parts in East China has also been affected by the epidemic. Production, and part of the imported parts from the UK, was also affected by the Russian-Ukrainian war. In terms of sales, it also has a certain impact on terminal retail. Now, the more serious ones in China are Jilin Province and Shanghai. I estimate that the overall auto market in March It will be greatly affected, and it may decline by 20%-30%. I feel that the overall market will not be as optimistic this year as it was at the beginning of the year, so I have to live a tight life.”

　　Chery Land Rover Shanghai employees have started working from home since March 13, and they have been at home for about two weeks now. The administrative office in Changning District and the sales organization (IMSS) in Pudong were all affected by the closure and control management in Shanghai. The production base in Changshu City is still proceeding in an orderly manner in accordance with local policies and requirements.

　　So overall, Jaguar Land Rover has not delayed too much in production, and the company can also maintain normal operations through conference calls and video conferences.

　　At present, the most important thing for Jaguar Land Rover is to ensure maximum production and keep an eye on every component. In terms of sales, Ma Zhenshan said: "Jaguar Land Rover will unify its mind, emancipate its mind, and speed up the use of online communication methods, including private domain traffic to spread, and then receive orders."

　　SAIC Group: R&D is facing challenges, affecting brands such as Zhiji/Feifan

　　In contrast, SAIC may have a slightly more complicated situation. Anting Town suffered the earliest epidemic and was one of the three hardest-hit areas. At present, only SAIC Volkswagen is more optimistic in the entire SAIC Group. Because there are production bases to ensure GDP, production in factories is allowed. However, in principle, R&D institutions are not allowed to enter the factory, so more than 10,000 people in the entire R&D system are currently working from home.

　　The biggest problem is some jobs that have to touch cars and equipment, such as adjustment engineers and test engineers, so they face great challenges in the entire research and development progress. For the seriously involute Chinese auto market, the two-month R&D progress has a relatively large impact on the overall rhythm. In terms of marketing, IT, administration, procurement, etc., the actual impact is not so great. The impact of the research and development progress is mainly concentrated on high-end pure electric vehicle brands such as Zhiji and Feifan, because the factories of MG and Roewe brands are not located in Shanghai.

　　During the quarantine period, SAIC Motor will overcome difficulties, exert its past combat effectiveness in innovative marketing, IP marketing, and content marketing, and continue to resonate with target users. At the same time, the reform of the sales system will also be accelerated, empowered by online tools and communication tools, taking Cyberster as an opportunity to explore online channels.

　　At the same time, Zhang Liang also said: "I have experienced three stages of feelings during this time at home, from worry and anxiety in the first week, to feeling very efficient after the second turnover of online office, and finally back to anxiety, because The scenes need to be linked, and the emotions need to be linked, and I look forward to unblocking it as soon as possible and communicating with everyone face-to-face."

　　SAIC Volkswagen: Online office has been prepared for a long time, and the attendance rate has remained above 60%

　　SAIC Volkswagen not only allows on-site production, but also online office has less impact on work. According to Yu Jingmin, in fact, SAIC Volkswagen has been prepared for online office for more than two years since January 2020, so some online office software has been used very proficiently, and communication efficiency can also be guaranteed.

　　As an important part of Shanghai's industry, SAIC Volkswagen has not "turned off" during the epidemic, and has always been operating in a closed manner with the government's support in every possible way. Since March 15, Anting Town has been closed, but SAIC Volkswagen's factory has never been closed. Both the MEB factory and the second factory are in operation, so there were workers in the Anting factory on the day of the interview (the interview time was March 30). ).

　　In addition, SAIC Volkswagen managers at all levels, especially in supply, manufacturing, and quality assurance positions, have more employees stationed in the factory. At present, the attendance rate of the marketing line of the Anting office can still be maintained at about 60%. Moreover, in the face of the epidemic, SAIC Volkswagen still has challenges, including how to contact more users online in terms of online operations, how to make parts and vehicles go nationwide under the circumstance of limited logistics, etc., but also pay attention to Dealer-side funds, as well as all aspects of work and life such as teams and expatriates. For example, on Monday, in the SAIC-Volkswagen Shandong marketing area, vegetables were delivered from Shandong to Anting through logistics. A total of 300 copies were distributed on March 29.

　　There are more than 1,000 people in SAIC Volkswagen's marketing team, of which one or two hundred are expatriate employees, but their family members are in Shanghai. Yu Jingmin said: "At this time, whether people are at home or not, the food must be in place. Not only material things. Support, and psychological counseling for people.”

　　Weimar: Even if the factory is closed, it's OK

　　As the only new power brand headquartered in Shanghai, the headquarters of WM Motor was closed ten days before the interview, and Shen Hui, the founder, chairman and ECO of WM Motor, has actually been there for more than 20 days. Haven't been to the company anymore (interview dated March 30). WM Motor has more than 1,000 employees in Shanghai, integrating R&D, sales, procurement and other departments, and has a great influence on special departments such as finance.

　　However, at present, most of WM Motor’s employees can work online. After all, at the beginning of WM Motor’s establishment, the start-up team was scattered all over the country, and a series of digital technology methods have been used to achieve online work, including the factory’s online capabilities. , The online capabilities of the dealerships are very strong. So Shen Hui believes, "Even if the factory is closed, it's OK."

　　Although the online office ability is very strong, there are still some things that have been affected by the epidemic, such as some financial documents that need to be stamped, etc. Since the seal is not allowed to be brought home, the impact is quite large. The second is business travel. Because it has been in a state of ban, the inability to travel on business has some impact on the business.

　　written at the end

　　The outbreak of the epidemic has tested the city of Shanghai and every individual in it. Although the exaggerated number of confirmed cases and closed management make people feel at a loss, after a short adjustment, we can see the maturity of the city of Shanghai, and the variety of vehicles. company's ability to cope. After being quarantined at home, various car companies can quickly adjust their status, keep work running through video conferences and teleconferences, change their thinking, and make adjustments in online communication methods. We also believe that the people and enterprises in Shanghai can overcome the epidemic as soon as possible and get back on track as soon as possible.